GISOU CASE STUDY

Gisou dives deep into interactive live selling launching their own live streams page on their site!

Gisou used Smartzer’s interactive live stream platform to promote their new Honey Infused Beauty Balm. Instant live selling is now a reality. Viewers could click on the bottom carousel to see other products in the collection as well as on the product cards that were being featured as the product's characteristics were being shown. By sharing the video through their own website link, the viewers were able to choose the desired product and add the product directly to the cart. This way the consumers can process a purchase within a very few clicks.

Live selling on their page helped Gisou grab the attention of the users interested in the Infused Balm and encouraged them to purchase the products. A shoppable live stream leads to quick and easy product discovery. Combining this engaging content with the detailed explanation of the product's functionalities meant that users were highly engaged.

Smartzer’s interactive video platform supported Gisou in what will be the first of many shoppable live stream events. This is another example, among many others, that live selling is an essential tool for brands to improve their onsite experience while offering simultaneously an immersive way to shop.