HOW TO MAKE A VIDEO CAMPAIGN SUCCESSFUL

Carme Gasch
Aug 24, 2022
2 min read

Are you wondering if you are investing time and money into the right campaign video? We've put together the essentials for a highly engaging and competitive campaign video.

Tell a story
Define your brand's tone
Find the right intensity
Add interactivity
Outline a great marketing strategy

1. Tell a Story

The very first thing to consider is what do you want to tell your potential customers? Think of customer pain points and tell stories that show how your products solve them. Storytelling is a big part of branding. Finding the right story to tell is key to catching your audience's attention and having them pause for 30 seconds to watch and listen to what your brand has to say

2. Define your brand's tone

It is essential to have a great awareness of what your brand represents to the world and to your clients. It is important to have the right tone and voice in the video so that it stands out from other brand content. Is the video going to be funny, informative, or both? Whatever it is, the tone needs to be catchy and engaging.

3. Find the right intensity

What do you want your viewers to feel after they watched the video? Finding the right intensity is highly recommended to stir certain emotions within your viewers. In the end, this will guarantee that your viewers will remember what they watched. This is something that is highly valuable for clientele retention.

4. Add interactivity

Interactivity has become a key tool for brands lately. Having the viewers interact with your products through the content is game-changing. With interactive software platforms, you can now make a campaign video shoppable easily. Adding interactivity to a standard video can take you less than 20 minutes with platforms like Smartzer.

5. Outline a great marketing strategy

Lastly, regardless of whether you are running a campaign through an ad format or not, it is important to have a consistent marketing strategy. It is highly recommended to make sure your video content is distributed widely across social media platforms and within CRM. This way, your client can't miss it!