BLOOMINGDALE'S AE CASE STUDY

Discover the successful shoppable live stream of Bloomingdale's with Yves Saint Laurent launching their very latest Beauty Tech innovation

Bloomingdale's AE used Smartzer’s interactive live stream platform to promote along with Yves Saint Laurent their new device. This device allows the creation of up to 4000 lipstick shades! Using patented technology from Perso, the smart at-home lip color creator blends and dispenses your bespoke lip shade in a creamy, velvet-matte finish. This is currently the latest innovation in Beauty tech in the market. Thanks to instant live selling viewers could see in real-time the functionality of this product and add it to their cart directly.

This live stream was hosted in both Arabic and English by the regional make-up artist Iman Boutari. Besides showcasing the new device, Iman did a make-up tutorial using other YSL Beauty products that viewers could buy in just a few clicks.

All products used on this interactive live stream were featured at their corresponding time on the side in a form of product cards. Additionally, viewers could look for their desired product by scrolling on the bottom carousel. Another great particularity about this case study is that viewers could click to participate in a draw for these products. This increased the users' attendance rate.

Smartzer’s interactive live stream platform supported Bloomingdale's in what will be the first of many shoppable live stream events. Live shopping is the new norm for trust-worthy brands that are confident showcasing the functionality of their products in real-time.