Discover the successful shoppable live stream of Bloomingdale's with Yves Saint Laurent launching their very latest Beauty Tech innovation
Bloomingdale's AE used Smartzer’s interactive live stream platform to promote along with Yves Saint Laurent their new device. This device allows the creation of up to 4000 lipstick shades! Using patented technology from Perso, the smart at-home lip color creator blends and dispenses your bespoke lip shade in a creamy, velvet-matte finish. This is currently the latest innovation in Beauty tech in the market. Thanks to instant live selling viewers could see in real-time the functionality of this product and add it to their cart directly.
This live stream was hosted in both Arabic and English by the regional make-up artist Iman Boutari. Besides showcasing the new device, Iman did a make-up tutorial using other YSL Beauty products that viewers could buy in just a few clicks.
All products used on this interactive live stream were featured at their corresponding time on the side in a form of product cards. Additionally, viewers could look for their desired product by scrolling on the bottom carousel. Another great particularity about this case study is that viewers could click to participate in a draw for these products. This increased the users' attendance rate.
Smartzer’s interactive live stream platform supported Bloomingdale's in what will be the first of many shoppable live stream events. Live shopping is the new norm for trust-worthy brands that are confident showcasing the functionality of their products in real-time.
boohooMAN launches its summer collection alongside three influencers in a shoppable live stream
boohooMAN used Smartzer’s interactive live stream platform to make their summer collection drop shoppable. Thanks to the interactive live stream platforms the possibility of shopping in real-time with influencers is now a reality. In the live stream, the brand brought three influencers to model the collection. They would also interact with the audience and answer viewers' comments regarding sizes and others.
Viewers could click on the featured product cards being shown on the side to shop the look that the influencers were wearing on screen. Additionally, they were also able to scroll through the bottom carousel and see all the products that would be featured on the live stream. In this case, the products in the bottom carousel were showing their original and sale price.
Displaying the original price alongside the sale price gives brands the persuasive power to make a customer reconsider the purchase and give in to the exclusive offer. Moreover, you could see on the bottom carousel more discrete items like boxers, and socks, that are more difficult to notice on the screen.
This live stream was posted on a landing page within their site so clients were able to choose the desired size, add the items directly to their cart, and proceed to the checkout at any time. The purchase process was reduced to just a few clicks which boosted boohooMAN's conversion rate.
Using an interactive live stream platform helped boohooMAN to connect with their customers and hold their attention for a considerable period of time. This effectively showcased the Summer collection and encouraged viewers to purchase the items. By using an interactive live stream to showcase a collection, brands can increase consumer trust and brand awareness.
Grazia's magazine is now more interactive than ever. They have launched their first shoppable live stream makeup tutorial and we are certain it will not be the last one!
Grazia used Smartzer’s interactive video platform to make their summer makeup tutorial live stream shoppable. Thanks to interactive video software this is now something brands can do easily and effortlessly. Viewers could click on the featured products on the live and go to the PDP to make the purchase. The live stream was part of an interesting digital article written by Marina Avraam on summer makeup.
Thanks to live shopping the viewers were a few clicks from purchasing the products on the tutorial. Interactive content has a strong impact on ROI as it catches the consumers' eye in a more engaging way and encourages them to purchase featured products and carousel items. In this live stream, they can scroll and take a look at all the products featured in the live stream in case they need further details before making the purchase.
A shoppable live stream leads to quick and easy product discovery. Watching live stream shopping events allows the consumer to see a product demonstrated in real-time which gives them the confidence to buy. By combining this practice with the engaging nature of Smartzer's interactive live stream platform meant that Grazia's shoppable event was a success. The viewer could see live how specific makeup products looked like on the skin and under a certain light.
Smartzer’s interactive video platform supported Grazia on their shoppable live stream journey. This has become an essential tool for Grazia to improve their onsite experience while offering simultaneously an immersive way to shop.