boohooMAN launches its summer collection alongside three influencers in a shoppable live stream
boohooMAN used Smartzer’s interactive live stream platform to make their summer collection drop shoppable. Thanks to the interactive live stream platforms the possibility of shopping in real-time with influencers is now a reality. In the live stream, the brand brought three influencers to model the collection. They would also interact with the audience and answer viewers' comments regarding sizes and others.
Viewers could click on the featured product cards being shown on the side to shop the look that the influencers were wearing on screen. Additionally, they were also able to scroll through the bottom carousel and see all the products that would be featured on the live stream. In this case, the products in the bottom carousel were showing their original and sale price.
Displaying the original price alongside the sale price gives brands the persuasive power to make a customer reconsider the purchase and give in to the exclusive offer. Moreover, you could see on the bottom carousel more discrete items like boxers, and socks, that are more difficult to notice on the screen.
This live stream was posted on a landing page within their site so clients were able to choose the desired size, add the items directly to their cart, and proceed to the checkout at any time. The purchase process was reduced to just a few clicks which boosted boohooMAN's conversion rate.
Using an interactive live stream platform helped boohooMAN to connect with their customers and hold their attention for a considerable period of time. This effectively showcased the Summer collection and encouraged viewers to purchase the items. By using an interactive live stream to showcase a collection, brands can increase consumer trust and brand awareness.
Grazia's magazine is now more interactive than ever. They have launched their first shoppable live stream makeup tutorial and we are certain it will not be the last one!
Grazia used Smartzer’s interactive video platform to make their summer makeup tutorial live stream shoppable. Thanks to interactive video software this is now something brands can do easily and effortlessly. Viewers could click on the featured products on the live and go to the PDP to make the purchase. The live stream was part of an interesting digital article written by Marina Avraam on summer makeup.
Thanks to live shopping the viewers were a few clicks from purchasing the products on the tutorial. Interactive content has a strong impact on ROI as it catches the consumers' eye in a more engaging way and encourages them to purchase featured products and carousel items. In this live stream, they can scroll and take a look at all the products featured in the live stream in case they need further details before making the purchase.
A shoppable live stream leads to quick and easy product discovery. Watching live stream shopping events allows the consumer to see a product demonstrated in real-time which gives them the confidence to buy. By combining this practice with the engaging nature of Smartzer's interactive live stream platform meant that Grazia's shoppable event was a success. The viewer could see live how specific makeup products looked like on the skin and under a certain light.
Smartzer’s interactive video platform supported Grazia on their shoppable live stream journey. This has become an essential tool for Grazia to improve their onsite experience while offering simultaneously an immersive way to shop.
Shoppable video meets runway for SS22, creating a spellbinding, entirely interactive event for viewers at home.
Luxury fashion has never been so accessible with shoppable video functionality. David Jones mastered the art of immersive Ecommerce using Smartzer's interactive video platform. The gorgeous runway show brought luxury trends straight to the viewer with direct links to buy.
The show explored both men's and women's styles with classic cuts and playful florals. This vibrant and captivating piece of video content combined an originally in-person event with the magic of shoppable technology.
Execution:
David Jones used Smartzer's shoppable video platform to take their runway show to the next level. Video hotspot technology enabled the Australian retailer to tag their video with clickable product popups. A viewer could click on a models look to bring up all the pieces featured. They could then click the "shop now" call to action to be directed straight to the product display page to make the purchase. This rapidly drove the viewer quickly down the purchase funnel.
The video also featured a shoppable carousel containing all of the looks featured in the show. This allowed the viewer to quickly find their favourite look and reduced the amount of time spent searching for products.
Results:
By using Smartzer's interactive video platform, David Jones created a shoppable video that resulted in the following features:
Dynamic and clickable overlay tagged with product information
"Shop now" call to action button with a direct link to the product display page
Click to shop call to action to notify the viewer that the content is shoppable
Browsable side bar complete with all the featured looks
Bespoke player design, created with David Jones' luxury site in mind
Replay screen with a summary of all the products featured in the stream
Seamless Ecommerce placement with responsiveness to mobile and desktop screens
Conclusion:
David Jones demonstrates how effective shoppable video can be for runway shows and luxury brands. Previously inaccessible events can become inclusive to viewers at home. The instant links to buy make the show an effective piece of video content marketing with the capacity to boost conversion tenfold. The highly engaging interactive format brings an exciting new technology to light within the luxury sector and sets the bar high for other brands to up their shoppable video content game!