boohooMAN launches its summer collection alongside three influencers in a shoppable live stream
boohooMAN used Smartzer’s interactive live stream platform to make their summer collection drop shoppable. Thanks to the interactive live stream platforms the possibility of shopping in real-time with influencers is now a reality. In the live stream, the brand brought three influencers to model the collection. They would also interact with the audience and answer viewers' comments regarding sizes and others.
Viewers could click on the featured product cards being shown on the side to shop the look that the influencers were wearing on screen. Additionally, they were also able to scroll through the bottom carousel and see all the products that would be featured on the live stream. In this case, the products in the bottom carousel were showing their original and sale price.
Displaying the original price alongside the sale price gives brands the persuasive power to make a customer reconsider the purchase and give in to the exclusive offer. Moreover, you could see on the bottom carousel more discrete items like boxers, and socks, that are more difficult to notice on the screen.
This live stream was posted on a landing page within their site so clients were able to choose the desired size, add the items directly to their cart, and proceed to the checkout at any time. The purchase process was reduced to just a few clicks which boosted boohooMAN's conversion rate.
Using an interactive live stream platform helped boohooMAN to connect with their customers and hold their attention for a considerable period of time. This effectively showcased the Summer collection and encouraged viewers to purchase the items. By using an interactive live stream to showcase a collection, brands can increase consumer trust and brand awareness.
Grazia's magazine is now more interactive than ever. They have launched their first shoppable live stream makeup tutorial and we are certain it will not be the last one!
Grazia used Smartzer’s interactive video platform to make their summer makeup tutorial live stream shoppable. Thanks to interactive video software this is now something brands can do easily and effortlessly. Viewers could click on the featured products on the live and go to the PDP to make the purchase. The live stream was part of an interesting digital article written by Marina Avraam on summer makeup.
Thanks to live shopping the viewers were a few clicks from purchasing the products on the tutorial. Interactive content has a strong impact on ROI as it catches the consumers' eye in a more engaging way and encourages them to purchase featured products and carousel items. In this live stream, they can scroll and take a look at all the products featured in the live stream in case they need further details before making the purchase.
A shoppable live stream leads to quick and easy product discovery. Watching live stream shopping events allows the consumer to see a product demonstrated in real-time which gives them the confidence to buy. By combining this practice with the engaging nature of Smartzer's interactive live stream platform meant that Grazia's shoppable event was a success. The viewer could see live how specific makeup products looked like on the skin and under a certain light.
Smartzer’s interactive video platform supported Grazia on their shoppable live stream journey. This has become an essential tool for Grazia to improve their onsite experience while offering simultaneously an immersive way to shop.
Are you willing to join the new trend of virtual shopping events, but you don't know where to start? Keep reading this blog post to see how to do a live shopping event step by step!
A misconception by some brands is that interactive live streaming needs to be something with high-tech production in order to be successful. The reality is that a phone, a tripod, and good lighting can be all that's needed for brands to successfully join the live shopping trend.
Here, you will find the steps to succeed in your first live shopping event!
1. Content
How do you want your audience to feel after the live stream? Do you want to inform your consumers about a new collection/promotion? Or perhaps you want them to feel more confident regarding the functionality of your products? Plan your content around what you want to communicate and how to do it.
Livestream plans do not have to be complicated, but customers like to see organized content that both informs and entertains them.
Don't forget to have fun! Customers also want to see the personality behind the brand. Livestreams are not just lectures about a product. You could even interact with your viewers by encouraging a Q & A in the chat bar.
2. Host
Who will talk about your brand? In these cases, many brands choose between some in-house talent product specialists or a trustworthy influencer that knows the products well. The ideal would be to have both so the influencer can drive the audience and the specialist can answer accurately.
To broadcast an excellent live stream, make sure you plan what your host will do. Make sure you know what order to display products in to avoid being caught off guard, make notes for what your host will say, and insure that they are well informed to talk about your product and educate your viewers
3. Launch date and time
Set up an estimated launch date and time to align internally. Make sure everything is ready for a tangible deadline.
4. Live shopping software
Create a project inside your interactive content software to start testing with your Stream URL and Keys. You can stream through OBS or Larix, among other stream software.
5. Import products
Import the products you want to feature in your live stream from your product catalog.
6. Good quality Camara
We recommend using a tripod for your phone to keep the camera steady
7. Location and lighting
Make sure that you are filming in a suitable location. Ideally, this will be somewhere quiet with minimal background noise. You could consider getting a backdrop for your Livestream that suits your brand image. Also, make sure your lighting is good. You could consider purchasing a couple of ring lights to ensure your viewers can see your products clearly in the stream. You can find a good light here!
8. Product Presentation
Think about how you will want to display your product. Will your host be wearing it, holding it in front of the camera, or will the camera focus on certain aspects of your product. Often with products like clothing, jewelry, and makeup, viewers love to see them demonstrated and modeled to gain trust.
9. Promotion
Share the event with all of your followers on social media by posting regularly in the run-up to the live stream. This will generate excitement and attract an audience. Share your live stream link across your platforms so that viewers can find it easily when the time comes. You could also include a count down on Instagram stories, so consumers know exactly when it will occur.
10. Good quality Wifi
In order to live stream a shoppable video we recommend the following Wi-fi speed upload:
For 1080p video at 60 frames per second, the bitrate range is 4,500 to 9,000 kbps. In upload speeds, that means between 5.6 Mbps and 11 Mbps.
For 1440p video at 30 frames per second, the bitrate range is 6,000 to 13,000 kbps. That’s between 7.4 Mbps and 15.8 Mbps in recommended upload speeds.
Find more options here.
In order to get a good upload speed to streaming you could:
Get a wired connection
Disconnect excess devices from your network
Close excess programs and apps on your computer
Find more options here.
11. Featured products and comments
Decide when you will be featuring the products within the live stream and if you will want someone on the editor replying to comments.
12. Test
Set up a test page on your site and see how the live stream looks on desktop and mobile.
13. Ready to go live!