boohooMAN CASE STUDY

boohooMAN launches its summer collection alongside three influencers in a shoppable live stream

boohooMAN used Smartzer’s interactive live stream platform to make their summer collection drop shoppable. Thanks to the interactive live stream platforms the possibility of shopping in real-time with influencers is now a reality. In the live stream, the brand brought three influencers to model the collection. They would also interact with the audience and answer viewers' comments regarding sizes and others.

Viewers could click on the featured product cards being shown on the side to shop the look that the influencers were wearing on screen. Additionally, they were also able to scroll through the bottom carousel and see all the products that would be featured on the live stream. In this case, the products in the bottom carousel were showing their original and sale price.

Displaying the original price alongside the sale price gives brands the persuasive power to make a customer reconsider the purchase and give in to the exclusive offer. Moreover, you could see on the bottom carousel more discrete items like boxers, and socks, that are more difficult to notice on the screen.

This live stream was posted on a landing page within their site so clients were able to choose the desired size, add the items directly to their cart, and proceed to the checkout at any time. The purchase process was reduced to just a few clicks which boosted boohooMAN's conversion rate.

Using an interactive live stream platform helped boohooMAN to connect with their customers and hold their attention for a considerable period of time. This effectively showcased the Summer collection and encouraged viewers to purchase the items. By using an interactive live stream to showcase a collection, brands can increase consumer trust and brand awareness.