SMARTZER X VIVATECH PARIS: EMILIO PUCCI INTERACTIVE VIDEO TOUCH SCREEN EXPERIENCE

Daliah Vajnorsky
May 31, 2019
1 min read

Updated: Feb 15, 2021

#CONFERENCE #FUTURE #INNOVATION #PARIS #TECH #TECHNOLOGY #VIVATECH #EVENTS #TECHNEWS

HELLO, PARIS! HELLO, VIVATECH 2019!

Smartzer attended this years VivaTech, dedicated to innovation and startups in Paris.

Consumer expectations have grown. Especially with regard to e-commerce. VivaTech 2019 is packed with exciting innovations and Smartzer was honoured to be included in the LVMH Pavilion to showcase our interactive video collaboration with Emilio Pucci.

From left to right: Ian Rogers (CDO LVMH), in the middle our CEO, Karoline Gross & Laudomia Pucci (Image Director of Emilio Pucci)

Our Founder & CEO Karoline, was joined by the Social Media and Digital Communication Manager, Luana Palumbo at Emilio Pucci to discuss the implementation of interactive and shoppable video experiences across the House’s e-commerce site, Instagram campaigns, and point-of-sale touchscreens.

Karoline Gross (Founder & CEO Smartzer) at the VivaTech 2019 in Paris

In addition to shoppable video on the e-commerce site, we also created a demo for an interactive video in-store experience.

We placed the touchscreen at the LVMH Pavilion for people to be able to interact with the touch screen displaying the latest Emilio Pucci video as a shoppable video using the Smartzer Interactive video platform.

Viewers were able to click on items in on the video to explore product details with a QR code assigned to each product, allowing customers to easily find (and buy) anything from the video, directly via the interactive touch screen experience.

This was an exciting project exploring the true sense of 'omnichannel retail' and bringing the online experience and in-store experience closer together.