WHY SHOPPABLE VIDEO SHOULD MATTER TO BRANDS?

In the era of immediacy and visual media, a not-so-new concept comes up to disrupt the content market. The concept? Shoppable video.

In 2022, interactive video technology has evolved. Now, brands can make videos and live streams shoppable and even more engaging.

The key thing to question is not why shoppable video should matter to brands. But how brands are going to keep producing engaging content that increases sales and not only maintains, but builds a strong consumer base.

Since 9 out of 10 viewers claim they want to see more videos from brands, statistics say in 2022, 82% of all consumer traffic will be online videos. With most online content becoming video-based, could consumers become bored? And what effect would this have on engagement rates? Shoppable video software is and will be the way brands stand out.

Shoppable video software helps brands

• Increase sales,

• Achieve higher engagement rates,

• Boost conversion rates.

By using a shoppable video, customers do not need to search through thousands of products on a website to find the one item they need.

Instead, they can simply click on a product in a video and add it to the cart. Moreover, brands can create a more engaging video by including some elements of storytelling to it. This way, the target audience can feel emotionally connected with the values of the brand.

According to David Campbell “Storytelling is one of the most powerful ways to breathe life into your brand and is also one of the main components of a solid content marketing approach.”

Telling a good story is a critical part of marketing and brand identity. It helps to shape how people view the brand and enables consumers to begin forging a connection with the company. With interactive video technology, brands can create storytelling content that the customer can engage with and play a part in. With clickable videos, brands can really catch the consumers' eye.

However, interactive video technology has not only been developed to drive innovation in the marketing industry. Those 15 to 30 seconds we see as viewers, sometimes without paying much attention, can cost up to 50.000$.

Hiring models, renting locations, and shooting with high-quality equipment are expensive. Shouldn’t brands be able to monetize and track those 30 seconds?

Shoppable video software analyses the performance of your video. This means brands can know where, when and what is being clicked providing a deeper understanding of how the consumer is engaging with the content. Having this refined knowledge can be used to improve both content and even the product. As a result, this can lead to the improvement of a brand's overall video content marketing strategy and consequently, revenue.