Updated: Feb 16, 2021
Over the past couple of months, we have been working on something really exciting with our friends over at Styla. The Berlin-based company has the first content commerce solution for shoppable online magazines. Thanks to its seamless shopping integration, Styla can easily transform content into an exciting shopping experience. Brands and online retailers can inspire their customers with captivating stories and encourage them to make a purchase.
We partnered with them to compose a report collecting our thoughts on ‘Defining Shoppable Content’.
We figured, as they work to make images shoppable, and we work to create interactive video, it would be really interesting to put our heads together and discuss the trend of shoppable content. The report uses examples and results from each of us and is sub-titled ‘How shoppable articles and interactive videos turn content consumers into actual buyers’.
E-commerce is the fastest growing market out there, having recently reached $1.6 trillion in size. While this is a truly positive fact for every online retailer out there, the rapid growth of the industry becomes a struggling point. When you realise how many other retailers you have to compete with, traditional content marketing just doesn’t cut it anymore.
This is when shoppable technology steps in.
In this report, Defining Shoppable Content: How Shoppable Articles and Interactive Videos Turn Content Consumers into Actual Buyers, you’ll be able to find out:
What is shoppable video and how is it different from traditional video content marketing
How shoppable articles and interactive videos really work
And finally, what are the real ROIs of shoppable content
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎
- Apr 22, 2016
Updated: Feb 16, 2021
Shopping channel QVC launched an innovative shoppable video experience on their e-commerce website where viewers could click on products and order them directly from within the video.
We are pleased to announce our newest collaboration with retail giants QVC (UK). QVC is ahead of the curve when it comes to modernising TV shopping channels and the way consumers experience them. QVC used Smartzer's interactive video platform to enhance their ‘Weekend Style’ video, and to try and engage their audience through new technology. The platform was used to tag videos to create a video ecommerce experience. All of the products are live on the website and available to shop directly from the pop-up. Viewers can even shop the entire look if they wish, as we have included all of the products in the look within the customised QVC pop-up. This video content marketing tech makes it even easier for their customers to get the products, or possibly even the entire outfit through a single click. We are so pleased with how this has turned out, and we believe it looks exceptional placed on the Fashion section of their website. We hope the QVC customers love it too, and take this opportunity to make their shopping experience quicker and easier. You can check out the video for yourself below.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎