Updated: Aug 24, 2021
Be transported to the front row of Australia's fashion week with exclusive access to Oroton's entirely shoppable runway.
Australian, luxury fashion brand, Oroton, used Smartzer's interactive video platform to create a sleek, stylish and shoppable video.
The brand could clearly demonstrate their clean-cut resort collection echoing match-box motifs, garden florals with a vibrant, joyful energy. The viewer has a 360 degree view of the pieces through the dynamic format of interactive video.
Execution:
Oroton took advantage of shoppable video to deliver a 12 minute fashion show with a difference. Viewers can click to explore a variety of looks to bring up product information such as pricing, sizing options and an add to bag CTA. Shop and browse all items in the look by clicking through the carousel. Alternatively, browse all the looks in the video by clicking the shoppable side bar. At the end of the video, the final screen displays a shoppable carousel to remind the viewer of the collection and give them another opportunity to buy.
Results:
The interactive video resulted in the following features...
Clickable overlay with product hotspots
Group popup with swipe browse feature
Size option drop down
Add to bag functionality
Clickable carousel
Pricing information
Seamless landing page integration
View the full video on Oroton's e-commerce here!
Conclusion:
On-demand content can be made into an immersive, inclusive experience with video interactivity and using an interactive video platform like Smartzer. The runway shopping experience gives even more life to the collection by giving the viewer a front row seat in the comfort of their home. By implementing the video on the e-commerce landing page, Oroton instantly engages the visitor and introduces them to a variety of products giving them the confidence to buy.
If you want to learn more about incorporating video interactivity and shoppable video visit Smartzer's site here!
Updated: Aug 24, 2021
Ford used Smartzer's shoppable video platform to create a clickable adventure.
Go on an adventure with Fords New Ranger FX4 via the magic of interactive video, courtesy of Smartzer.
Execution:
Ford has teamed up with Smartzer to deliver an action packed interaction video for the new Ranger FX4. Explore aspects of the car by clicking at various point. The vehicle is clearly demonstrated in a powerful way that sucks in the viewer and encourages them to become an active participant in the shoppable content.
Results:
The video features a variety of interactive aspects:
Clickable overlay, tagged with information about the car
Clickable carousel featuring all of the information in the video for the viewer to browse
Social sharing to Facebook
"Watch more" call to action opens the video on socia media
"Tap to explore" call to action to notify viewers that the video is interactive
Watch the video below or live on their website here!
Conclusion:
Ford proves that shoppable video can be used within the automotive industry to educate and inform a customer. Journey like experiences make video content marketing fun for the viewer. Consumers remember the content and buy into the product.
For more information in how you can create shoppable content visit smartzer.com
Updated: Aug 24, 2021
Learn how to style Max Mara's SS2021 collection through Brown Thomas's interaction video series.
Luxury fashion has never been simpler with the Brown Thomas's series lead by style guru, Sinead Keenan. Using Smartzer's interaction video player, the Irish retailer was able to make tutorials shoppable.
Using this form of video ecommerce effectively educates the viewer on how to wear the collection. This provides an online, personal shopping experience that reflects the benefits of in-store shopping. Seeing the pieces demonstrated by a variety of models gives customers the confidence they need to make a purchase.
Execution:
Smartzer's clickable overlay was applied to the styling videos so viewers could tap to view items in the look. Once clicked, the hotspot brings up a group popup in which the viewer can choose their product, size and add it to their bag. A side carousel brings up all the featured looks with all the shoppable products. At the end of the video the replay screen brings up all the products previously shown for the customer to reconsider.
Check out the shoppable content live on Brown Thomas's landing page here!
Features:
Brown Thomas's use of video ecommerce featured the following:
Styling video with guest host
Clickable overlay with hotspots on selected looks
Browsable group popup
Sizing selection and add to bag functionality
Shoppable carousel showing all the featured looks
Replay screen with shoppable carousel
Conclusion:
Using shoppable content in a tutorial format provides a personal shopping experience. Through interaction video, viewers can choose products that are relevant to them, select sizing and add straight to their basket. Brown Thomas's style series with Max Mara makes style advice accessible from the comfort of the viewers home.
For more information on how to create interactive video ecommerce visit smartzer.com