Updated: Aug 24, 2021
Brown Thomas presents an insightful new menswear campaign using Smartzer shoppable video
Brown Thomas uses shoppable story telling by following three artists in a short film series.
The first video follows Donal Talbot, a photographer. The second, Jyellowls, a singer-songwriter and Shane Berkery, an artist. These mini adventures have been made shoppable using Smartzer's interactive video tool. Viewers can click to explore each look and add products to their baskets.
Execution:
Each short film takes the viewer on an adventure, transporting them into the video itself through clickability. Featuring different perspectives, they offer a great opportunity for product discovery in an interesting and educational way. Viewers learn about the artists while learning about the products. Simply tap each look to view featured pieces and open the side carousel to browse all the looks in the shoppable video.
Features:
The three shoppable videos had the following features:
Clickable overlay
Scrollable group popups with add to bag functionality
Ability to choose your size from a drop down bar
Browsable carousel
'Click the look to explore' call to action
Landing page integration
Check out the live video on the Brown Thomas website here!
Conclusion:
Using story telling and shoppable video, Brown Thomas brings online shopping to life. Smartzer's interactive video platform seamlessly integrates into the Brown Thomas ecommerce page, reflecting the sleek and stylish ethos of the brands. The focus on the three creatives works as a contemporary, fashionable and memorable angle for product marketing.
To find out more about interactive video and shoppable content visit smartzer.com
- May 26, 2021
Arnotts used Smartzer's tool to create another seamlessly executed shoppable video
Execution:
To promote Spanx's new activewear collection on their ecommerce, Arnotts created a dynamic and stylish video using Smartzer's interactive video platform. The tag video features a variety of products, perfect for discovery. The looks appear in a popup as you click on the products. Viewers can click to browse sizing options and add the products to their bag. Arnotts and Spanx demonstrate how shoppable video is great from displaying active wear as viewers can see the clothing in action.
Features:
The video features a variety of effective shoppable features including...
Clickable overlay added to tag video with group popups
Browse the look by clicking the model
Shoppable, browsable carousel displaying all the featured products in the video
Add to cart functionality
Customise sizing
Shop the video live here!
Conclusion:
Using Smartzer's interactive video platform, Arnotts and Spanx could successfully tag videos to produce memorable and engaging shoppable content. This reflected the active and dynamic message of the sportswear product.
To learn how to make interactive video visit smartzer.com
- May 6, 2021
Updated: Jun 18, 2021
Magiclaze teamed up with Smartzer to deliver an exciting and completely shoppable livestream!
Following in the footsteps of Chinese brands, the German fashion brand wanted to deliver a completely new shopping experience for their customers. So using Smartzer's livestream shopping app, they were able broadcast and sell in real-time!
Magiclaze sells a variety of stylish products from hoodies, sweatshirts, beaded jewellery to handbags. By demonstrating them using live video shopping technology, their viewers had a complete, detailed understanding of the products which gave them the confidence to buy!
Execution:
The brand used Smartzer's interactive video app to upload the products they wanted to display. This was done manually via SKU. They were able to build a shoppable carousel alongside the stream for viewers to click and browse alongside the broadcast. Magiclaze then connected the player to their chosen streaming app using the RTMP link and stream key. The hosts then went live to display their products to customers online. Viewers could communicate by sending messages in the chat bar which provided a community feel.
Watch the video stream below!
Results:
Magiclaze created a dynamic, engaging and informative live interactive video experience. The hosts were able to demonstrate products clearly encouraging viewers to buy. The video was a success and resulted in the following feature functions:
The stream featured a chat room for their customers to interact with hosts
Shoppable carousel allowed viewers to browse a variety of products without disturbing the stream
clickable popups allowed customers to shop live by adding products to their basket for purchase
To watch even more Magiclaze livestream content click here!
Conclusion:
Creating interactive video was made easy with Smartzer's app. Viewers could actively engage and make impulse purchases as a result of the one-off event. This made live shopping extremely exciting and memorable.
Creating a shoppable live stream doesn't need to be difficult! For more information visit smartzer.com