- Apr 13, 2021
Promod teams up with Smartzer to show customers why red and violet are a winning duo with their stunning new shoppable collection video.
Promod has recruited Spanish influencer, Nicole Bernardes to demonstrate the latest colour trends for spring and summer.
If you have been looking for your next colour obsession, look no further! Red and purple are in and expected to be a hit with fashionistas this spring. Via an interactive and shoppable video, Bernardes shows women how to style the refreshing colour combo with Latin vibes.
By clicking on the looks the viewer can explore a variety of clothing products and accessories and add them to their cart. As a result, customers can see garments in a dynamic way that replicates real-life modelling.
The informative, immersive shoppable video provides the viewer with all the information they need to feel confident enough to buy! Fashion forward influencer Nicole Bernardes promotes the collection beautifully and shows customers how to stay on top of trends.
Execution:
Promod revisited Smartzer's interactive video platform to tag their video with product links and make it shoppable!
Using Smartzer's Product Import feature, the brand was able to tag a clickable overlay. Smartzer then helped integrate the interactive video seamlessly onto Promod's campaign landing page, customising it to match the brands onsite style.
Now, site visitors can click on the products tagged in the video to display a group pop-up for the outfit that they can "add to cart" by clicking the call-to-action. The video then pauses and user is then directed to the product page in a separate window to find sizing, colour and general product information. The viewer can then add the product to their cart and make a purchase.
Explore the campaign here!
Results:
The vivid, refreshing and exciting interactive video featured the following to succeed at grabbing customer attention and driving them further down the purchase funnel:
Clickable hotspots on an interactive overlay
Up to date product information tagged via Smartzer's Product Import
Group pop up
Shoppable, browsable side bar
"Add to cart" functionality
Seamless landing page integration
Conclusion:
Promod proves that using an interactive video platform like Smartzer can boost your landing page popularity as well as brand engagement and conversion rates. With help from Nicole Bernardes, customers can feel confident to wear bold new colour trends.
To find out more about shoppable video and interactive video visit Smartzer's website here!
- Apr 7, 2021
Updated: Jul 5, 2021
Zimmermann combines natural flowing florals with technology to create two iconic, state-of-the-art shoppable videos.
Objective
Using Smartzer's interactive video platform, Australian luxury fashion brand, Zimmermann, created a shoppable campaign video and runway experience. The timeless and elegant Ready To Wear 2021 Wild Botanica Collection exudes quality through the immersive and interactive video for Spring. The collection was entirely purchasable from the two technologically advanced videos, providing a memorable and unique e-commerce experience for their customers. Zimmermann applied Smartzer's interactive overlay to both the campaign and runway videos, adding a variety of exclusive products ranging from sleek shoes, gorgeous handbags and beautifully styled clothing options. Reflecting the themes of a spring garden in bloom, the videos seamlessly complimented Zimmermann's brand image and allowed for easy product discovery and purchases for their site visitors.
Execution
Both campaign and runway videos featured the interactive and clickable Smartzer overlay which integrated them both into the Zimmermann landing page. The consumer feels as though they are a part of the videos as they click to explore various looks. A group popup provides all items shown on the screen which viewers can select to transport themselves to the product page to add to their bag and complete a purchase. A shoppable sidebar allows consumers to browse all looks as the video continues to play. Both videos were deployed on Zimmermann AUS, US and UK websites to encourage global sales. The Zimmermann sales tracking tool allowed the brand to effectively use the intelligent cross-market ability of the Smartzer player.
Explore the campaign video: Spring RTW 2021 Campaign
Explore the runway video: Spring RTW 2021 Runway
Results:
Seamless integration onto Zimmermann e-commerce landing page
Interactive video reflecting Zimmermann's luxurious brand image
Clickable hotspot technology across an interactive overlay
Up to date URL's direct the user to product pages
Browsable product carousel to explore as the video plays
Group popup that pauses the shoppable video
Want to make an interactive video? Visit Smartzer's website here!
Conclusion
Zimmermann effectively combined refined technological software with their naturally beautiful Spring 2021 collection. The result is two engaging and charming product videos that flow without clumsy interruption. The subtle product overlay allows for easy product discovery and purchase. Each video presents a variety of looks in a variety of ways giving the viewer a complete and clear view to buy in confidence. The exciting, dynamic runway video gives the consumer a front row seat to Zimmermann's latest collection bringing the offline show, online connecting the brand and customers. By using an interactive video platform, the videos has helped to drive strong sales and clearly demonstrates how shoppable video can captivate and convert.
- Mar 30, 2021
Updated: May 24, 2021
Bloomingdale's collaborated with Smartzer to create a shoppable campaign for all of the family.
Using Smartzer's interactive video platform, Bloomingdale's UAE created a shoppable video just in time for Ramadan.
In the immersive, dynamic video, a variety of models demonstrate a variety of products from handbags to clothing to jewellery and more. The exciting, clickable campaign allows viewers to find out more information about several products, engaging them and informing them at the same time.
Execution:
Smartzer's interactive video platform allowed Bloomingdale's to tag their video with products to make them shoppable. Products were added into a clickable overlay via Smartzer's Product Import feature. The video was seamlessly integrated into Bloomingdales campaign landing page and customised to match the brands e-commerce style. By clicking on product hotspots, viewers can find out pricing and product details as well as add the item to their bag to purchase. As a result, Bloomingdale's was able to create a sleek and stylish campaign that supported video interactivity.
Explore the NEW DAWN campaign on Bloomingdale's UAE website here!
Results:
E-commerce placement
Add to bag CTA
Size personalisation
Multiple product links for easy product discovery
Shoppable carousel
Group popups
Conclusion:
As a result, Smartzer and Bloomingdale's generated a shoppable video that featured multiple products for men, women and children. By using video interactivity, Bloomingdale's successfully created a campaign that informed consumers and encouraged them to add products to their baskets without leaving the video. The video's family focus provides something for everyone, encouraging families to celebrate Ramadan traditions and create new ones through fashion.
Find out more on how to create your own interactive video with Smartzer here!