- May 30, 2019
Updated: Jun 18, 2021
Proudly presenting SMARTZER X FEELUNIQUE
Feelunique is the largest online retailer of premium beauty products in Europe and one of the fastest-growing e-tailers in the world.
Feelunique.com, a e-commerce site that is well known in our beauty community, especially when looking to buy brands that aren‘t available in regular stores. An unrivalled choice of more than 32,000 products from 500 brands across beauty, makeup, skincare, haircare, fragrance, accessories, and electricals. They ship to over 120 countries worldwide, with dedicated websites in the UK, Germany, Norway, China, the EU, and the US.
We all know the situation: seeing a make-up tutorial and wanting exactly the products which have been used to create this ultimate glow. When it comes to cosmetics, interactive and shoppable videos are a great way to demonstrate which products are being used as the tutorial plays on.
Always wanted to know what a shoppable video is and how it works? Have a look at the interactive video we have done for feelunique.com and the new product line for Caudalie.
Through our innovative technology, we are able to make our clients products more accessible for their customers.
Shoppable content doesn't only make shopping easier and more fun for customers but also helps the brands to track their engagement, product preferences, and behavioural data.
With our video analytic tool, our clients for example can track conversions, top 10 products clicked on and by clicking on the timeline they can see when different clicks are happening and what triggers them.
- Apr 27, 2019
Updated: Feb 15, 2021
Missoni has partnered with Adidas Running on a limited-edition collection of performance shoes and sports apparel.
According to Vogue ''The resulting collection will look familiar to fans of Missoni, incorporating as it does the label’s space-dye technique in both multi coloured and black and white variations. There are Ultraboost sneakers, and on the apparel front, a short-sleeved shirt, jacket, and shorts, all using Adidas’s proprietary Primeknit technology, which makes them both breathable and lightweight.''
The collection is showcased through a film that incorporates the story of Ottavio “Tai” Missoni, the family patriarch and house founder with wife, Rosita, participated in the 1948 Olympic Games. Missoni partnered with Smartzer to make the video interactive and shoppable across Missoni.com as well as Missoni Instagram Stories.
When watching the video, the looks can be clicked to view more product details and direct links to shop. There is also a carousel that showcases all the looks featured in the collection. The shoppable elements are also fully available on Instagram, where viewers can explore the interactive video through swiping up on an Instagram Story.
- Oct 5, 2018
Updated: Feb 15, 2021
It's been fantastic to see the positive response towards the ‘Holly Nichols’ campaign, and even more so to see Smartzer’s input being specifically focused on in multiple online articles; Fashion Network , Drapers Online and The Industry have all looked with detail into how the Smartzer shoppable video feature has added even more success to this cutting edge campaign.
A variety of shoppable videos have already been launched online, with versions adjusted for other media channels also live in order to generate maximum impact and engagement wherever the brand has a digital presence.
In addition to recognizing the success of the Smartzer interactive overlay being used for video advertising, the articles introduce the exciting new in-store shoppable experience we have applied our unique technology to. Full-length touchscreens playing the videos have been placed throughout the Harvey Nichols flagship store in Kensington- but there’s more! The videos are just as interactive as those present online, and allow customers to simply tap the screen to discover more. The products can then be added to a basket for immediate checkout, or easily connected to the customer’s phone through a QR code.
Initial data shows an average engagement rate of 48.3% and a click-through rate of 15.7%, supporting Smartzer founder Karoline Gross’ experience there is an increasingly ‘strong results in this category for engagement, click-through, and sales’. These video performance metrics and the technologically advanced engagement data is further allowing Harvey Nichols- and other brands choosing the Smartzer service- to streamline their video advertising techniques in order to optimise future videos creatively and economically.
