- May 22, 2017
Updated: Feb 17, 2021
We are so excited to share with you our brand new shoppable video for Amanda Holden’s QVC BundleBerry collection!
The multi-talented Amanda was recently announced as the new QVC Ambassador and has just launched her beautiful homeware range, BundleBerry. We were delighted to be asked to work with QVC to add our interactive overlay to their promotional video showcasing some of the BundleBerry pieces – ranging from colourful mugs and plant pots to stylish yet comfortable seating.
Not only was the interaction video featured on the QVC homepage, but Amanda shared the player on Twitter to her 1.96 million followers! It’s great to think that now even more people know about the work that Smartzer does.
It was an absolute delight to work with QVC on this player, helping to raise the profile of Amanda’s collection and engage customers to drive sales.
Check out the video here! We always love to hear your feedback and can be reached on this page or via twitter @smartzer!
Updated: May 24, 2021
Here at Smartzer we are delighted to announce the release of our latest interactive video, this time for international French brand Sandro.
Released last night, this video showcases a selection of bags, shoes and card holders from the new Sandro Women’s Summer 2017 Accessories Collection. The collection continues the modern and refined style that we have come to associate with the luxury brand and epitomising classic Parisian chic. By adding our interactive functionality on Sandro’s video we have enabled customers to click on any accessory they might like to add to their wardrobe. They can immediately see details and shop the piece, piquing their interest as to what the rest of the collection may hold in store.
Founded in 1984, Sandro is a member of the French group SMCP alongside brands Maje and Claudie Pierlot. Smartzer originally connected with SMCP via the Lafayette Plug and Play Accelerator in Paris and we were subsequently chuffed to be asked to work with Sandro to add our in-house interactive technology to this lively and colourful video. This project follows on from Smartzer’s previously successful work in Paris on a number of videos for upmarket French chain Galeries Lafayette.
The shoppable video we have generated for Sandro has been released across all of Sandro’s regions (France, Spain, Italy, Germany, UK, USA), enabling the brand to engage their international customer-base via a single platform. By adding our interactive video technology to their promotional content, we are confident that Sandro will succeed in using this elegant and inventive video content marketing to raise the profile of their new, effortlessly sophisticated, accessories collection. Additionally, engaging their customers worldwide and driving sales.
To work with such a well-loved and leading French brand is something that all of us at Smartzer are extremely proud of. We believe that it demonstrates the scale that our high-quality interactive videos can be released on in order make the most of a company’s video content.
If you’d like to get involved in the interactive experience that Smartzer created for Sandro's Women’s Summer 2017 Accessories Collection then just visit Sandro to check out our work. Any feedback you might have would be welcomed, either on this page or via twitter @smartzer.
Updated: Feb 17, 2021
This week we went live on our second exciting collaboration with womanswear e-commerce site MyTheresa.com and iconic British brand Burberry.
Christopher Bailey, Burberry’s Chief Creative and CEO, showcased his Henry Moore-inspired, beautiful new February collection at Makers House in Soho at London Fashion Week. The Monday evening was a rush for team Smartzer as we worked quickly to add our interactive video platform to the much-anticipated runway show. Customers could interact with the video by clicking a look to immediately see detail. Smartzer's hover effect was customised for Burberry so that viewers could order immediately and easily shop the luxury pieces via MyTheresa.com.
We think that interaction videos are a truly innovative addition to the Burberry runway show experience. The “See Now, Buy Now” aspect of Burberry’s show, meant that the season’s new pieces were immediately available to buy after the show.
As any fashion-aficionado would tell you, Burberry is a leading brand in terms of fashion which pays homage to tradition with added avant-garde. Beyond this, the brand is forward-thinking. They have been paving the way for fashion using popular but often underutilised video content to engage their customers. The brand is taking steps to please both their dedicated and new customers.
Here at Smartzer, we are so pleased to have been able to work with Burberry for a second time. This demonstrates Burberry's satisfaction with the original shoppable runway that we generated in September2016. Additionally, on a wider level, shows the consistent, reusable capabilities of interactive video platforms. Brands can use interaction videos to engage customers and drive sales.
To check out the interactive experience Smartzer created for the Burberry February 2017 runway, visit MyTheresa.com. We are so proud of this project and would love to hear any feedback you might have, either on this page or via twitter @smartzer.