- Feb 9, 2017
Updated: Feb 17, 2021
We are delighted to announce the release of our first collaboration with mega department-store John Lewis.
Released yesterday, this new video showcases a number of pieces from the new Modern Rarity collection from the luxury range that John Lewis introduced last year. Smartzer have added our interactive feature to the elegant video. This means that customers are able to just click on a look they might want to add to their wardrobe, using our hover effect customised for John Lewi and can immediately see details and easily shop the pieces.
This innovative addition to John Lewis’ interactive video content will allow the store to make the most of their video and provide an exciting new shopping experience for their customers. What better time to begin to bridge the gap between retail and technology than the inception of their much-anticipated, sophisticated new Modern Rarity collection? John Lewis is not only anticipating their customers’ desires by designing new fashion ranges but also by using Smartzer’s technology to facilitate a streamlined and contemporary shopping experience.
The Modern Rarity range is aimed at the discerning customer who wants to invest in classic pieces that are truly timeless and will transcend seasons, at an affordable price. Inspired by the John Lewis archive in Berkshire with a modern twist, the new collection features some absolutely gorgeous pieces, crafted from quality materials in pared-back, earthy tones.
We are so pleased to have been able to work on this wonderful video, which you can watch and interact with here. We’d love to hear any feedback, which you can either leave on this page or reach us on twitter @smartzer.
- Oct 21, 2016
Updated: Jun 1, 2021
This week saw us go live with luxury American fashion label, Halston Heritage. After meeting the team during our time in New York earlier this year as part of the Fashion Tech Lab, we have worked with the retailer to make their latest campaign video completely shoppable and interactive.
The video showcases the latest Fall 2016 collection, featuring a stunning ensemble of dresses perfect for the upcoming festive season. Using our interactive video technology, Halston made their content clickable.
As with other campaign videos that we have made interactive, we really feel that the content itself benefits and becomes far more engaging. It sparks increased interest amongst the consumers watching and aims to increase conversion.
We were so pleased to work with such an iconic American brand who are constantly mixing iconic styles and modern designs in luxe fabrics with a hugely varied product range.
This collaboration came about as a result of our introductions at the New York Fashion Tech Lab programme. We’ve got an entire blog post which can provide more context on this and what it means for us as a company. But essentially, we spent 3 months Stateside to take part in an extremely exciting and rewarding incubator programme. As a result, we got to work with HALSTON on making this video entirely shoppable. We’re very pleased with how it looks, and we hope you all enjoy clicking away which you can do HERE.
If you'd like to see more of our previous videos, we update our homepage with all our collaborations and be sure to check our Twitter to be kept updated on everything we're up to.
- Oct 14, 2016
Updated: Feb 17, 2021
This week saw us go live on more videos with high street retailer, Marks & Spencer. We were so thrilled to work with them again and really appreciate them seeing the value of shoppable video for their content.
The two videos in question are from a new campaign, which is lead by the hashtag #HELLOYOU. The focus of this content was around finding the perfect pair of jeans;
“We all know that great jeans can be the difference between a good day or a great day and finding that elusive ‘perfect pair’ can often be tricky. We want to make jeans fun again and help you with your own denim story.”
Six different women try to overcome their hang-ups with procuring the ideal pair of jeans and with the help of the M&S stylists, they seem to succeed. The women then model their new looks in the video. The outfits were fully clickable. So, with one tap of the mouse, the consumer is presented with every product shown in a customised group pop-up. This makes purchasing the product even easier as they can find the route to the product page for each individual item in one place.
The other video saw blogger, Lizzy Hadfield, open a mystery box from the M&S team which carried a pair of straight leg jeans that she had to try and style in 3 different ways. It’s a great video to make shoppable as there is so much content and product that features. So, we grouped each look so that the consumer can find the whole outfit in one click.
It’s been great to work with M&S again, and we’re really pleased with the result of this video. We’re excited to see where our work with M&S can go in the future. You can view the videos for yourself HERE.