With Christmas just around the corner, brands are ramping up their video content marketing strategies to push revenue through the roof. Flannels is the next UK luxury retailer to finesse the trend.
The holiday shopping period is an incredibly competitive time for brands. The pressure is on to deliver the most eye catching and engaging marketing content in order to draw in customers. Flannels teamed up with Smartzer to deliver a bold, flashy and dynamic video for their "Christmas Day Drip" campaign.
Execution:
Flannels used state of the art interactive video technology to create an entirely clickable campaign. Viewers could click to explore the models looks and be redirected to product display pages. The bright and explosive video content became even more immersive through video interactivity as viewers could browse all the featured products via a scrollable side bar. They were also given a second chance to shop via the replay screen with a product summary carousel.
Results:
Smartzer's interactive video platform enabled Flannels to create a video with the following features:
Clickable overlay with product hotspots
Product popups with look information and buy now CTA click through to PDP
Single product popups with name, brand and pricing information
Seamless Ecommerce integration
Christmas campaign delivery
API integration with up to date product information
Conclusion:
Video content marketing is evolving and adapting to an ever changing digital world. Customers have high expectations for shopping experiences and are constantly looking for fresh and exciting shoppable technologies. As a result, many big brands like Flannels are jumping on the interactive video trend to direct customers to their favourite products to buy. Using interactive video platforms for the holiday period can turn Christmas shopping into an immersive and super engaging experience!
Updated: Nov 22, 2021
Sports Direct took advantage of the latest interactive and shoppable formats to deliver a spectacular Christmas campaign video.
The iconic retailer featured some of the UK's biggest sportsman in an epic shoppable show down including, Jack Grealish, Emma Raducanu, Maro Itoje and more. The brand used Smartzer's cutting edge interactive video technology to allow viewers to shop their favourite influencer's outfit straight from the video.
Execution:
Video interactivity enabled viewers to click to explore a range of looks. The immersive, entertaining and dynamic content was elevated by including the viewer as an active participant. The video was seamlessly integrated into the sites Ecommerce landing page and reflected the Sports Direct branding. Viewers could click on product hotspots to bring up product information and direct links to buy. They could also browse all of the videos featured looks in a shoppable carousel alongside the video.
Results:
Sports Direct created an interactive video piece that resulted in the following features:
Clickable hotspot technology with product information
Group popups with the celebrities full look to buy
Buy Now call to action with a direct link to the product display page
Colour option drop down
Shoppable side bar with all of the featured looks
Replay screen with all the featured products to give the customer a final chance to buy
Influencer marketing techniques to drive sales this Christmas
Seamless landing page integration
Custom player design to reflect the Sports Direct branding
Conclusion:
Sports Direct demonstrated how video interactivity can transform the Christmas shopping experience. By combing phenomenal influencer marketing strategy with clickable exploration, the brand made the viewer feel as though they were a part of the video. The direct shopping links to product display pages shortened the path to purchase. This reduced the amount of time spent looking for items and driving shoppers quickly down the purchase funnel. Using shoppable formats for the Christmas shopping period transforms Ecommerce into an enjoyable and highly engaging activity.
JD Sports produced one of the most highly anticipated ads of the holiday period using Smartzer's interactive video platform.
JD Sports' Christmas video featured some of the biggest UK names of the moment including Aitch, KSI, Maya Jama, Little Simz and more. Viewers could shop their favourite celebrities look by clicking video hotspots to reveal direct links to the products. This revolutionary technology elevated an already incredibly dynamic video to be even more immersive and inclusive for JD Sports customers.
Execution:
JD Sports used Smartzer's interactive video platform to add an interactive overlay to their video content. The brand was able to add hotspots to celebrities in the video so that viewers could shop the look from group product popups. They could then open the product display page by clicking the shop now call to action. The video also featured a shoppable side bar within which the customer could click individual products to shop. The end screen also provided viewers with an additional chance to buy with the replay carousel.
Results:
The interactive shoppable video resulted in the following features:
Clickable overlay with product hotspots
"Shop Now" CTA with direct links to product display pages
Group popups with multiple product so viewers could "Shop The Look"
Shoppable side carousel featuring all of the products
Customised player to match the JD eCommerce
Seamless landing page integration with a responsive iFrame
Replay screen with shoppable product summary
Conclusion:
With Christmas fast approaching, JD Sports harnessed new shoppable video software to make shopping more exciting, entertaining and simplified. With direct links to products, interactive videos save users the time of researching and hunting down specific products that they have seen their favourite influencers wear.
Interactive and shoppable formats can turn Christmas shopping from a chore into an immersive and fun activity!