- Oct 29, 2021
Samsung has partnered with Smartzer's interactive video platform to deliver a series of exclusive live stream shopping events.

With the live stream shopping trend taking off in China, the craze is beginning to catch on across the globe. In fact, by 2023, the industry is set to be worth over $25 billion worldwide.
Samsung CA is taking advantage of this rapidly growing technology to use Smartzer's interactive video platform for several live shop shows. So far, the brand has successfully produced two live events to sell discounted tech products to thousands of viewers.
Execution:
Smartzer's shoppable video software enabled Samsung to create a real-time, interactive event. Viewers could click featured product popups to discover product information like pricing, colour options and description and then add the item to their cart to check out.
A chat bar enabled viewers to interact with the brand by asking questions and making comments. This provided a sociable element to online shopping. Viewers could also browse all the featured products via a bottom carousel. After the stream, the end screen displayed all the featured products in a final carousel for the customers to shop one more time.
After the stream, Samsung could export their live recording and repurpose it as on-demand content for those who may have missed the original event.
Results:
Samsung's shoppable live stream events are drawing thousands of viewers from across Central America. Smartzer's interactive video platform helped the tech giant to create an event that resulted in the following:
Clickable featured product popups displaying as the items appear onscreen
Browsable bottom carousel featuring all of the products in the stream
Product popups with pricing info, product name, description, colour options and add to cart cta
Comment/chat bar for viewers to communicate with the brand
Nickname function so commenters can give themselves a name before commenting
Realtime reaction heart button, allowing users to show a love heart emoji
End screen carousel with all the featured products
Live stream recording export functionality to allow the brand to repurpose the stream as on demand content, complete with shoppable functionality, comments and likes.
Conclusion:
With live shopping formats on the rise, Samsung is successfully pioneering the new technology with regular events featuring exclusive discounts. Social Ecommerce successfully bridges the gap between the offline and online shopping experience by creating a real-time "hybrid" format. As a result, customers can engage with brands closely from the comfort of their homes, providing a social shoppable solution during the global pandemic.
Oroton brings their resort collection to life with a beautiful example of shoppable video on their site landing page.

Australian luxury brand, Oroton, used Smartzer's interactive video platform to elevate their home page with dynamic and clickable content. The refreshingly vibrant video embraces the colours of summer through crisp whites and sunshine yellows. The viewer cannot help but feel completely engaged by the interactive content and compelled to explore the products.
Execution:
Oroton seamlessly embedded shoppable video onto their landing page using Smartzer's platform. The video featured clickable hotspots tagged with product information. Viewers could click to choose their size and add it straight to their bag without leaving the video. The bespoke player was customised to match the Oroton branding, reflecting the sleek, clean styles of the Ecommerce site. At the end of the video, viewers were encouraged to hit replay and could scroll through all of the featured products to shop one more time.

Results:
By using video interactivity, Oroton was able to create a video that resulted in the following:
Clickable overlay with product hotspots
Group popup with look images and multiple products
Size option drop down with "add to bag" functionality
Shoppable side carousel with all of the featured looks
Seamless landing page integration
Bespoke player design
API connection with up to date stock information
Replay screen with shoppable end carousel

Conclusion:
Using shoppable video formats on Ecommerce can take your landing page to the next level. Clickable content draws in the viewer holding their attention for longer than standard video, reducing user drop off. The direct links to product pages and CTAs to add to cart move the viewer quickly down the purchase funnel to make a purchase. Using these interactive videos on web pages turn uninformed site visitors into qualified traffic turning considerations into conversions.
Fall head over (designer) heels for a season of fresh-thinking fashion, optimistic colour and uplifting looks with the fall/winter 2021 collections using shoppable video.

Bloomingdales UAE used Smartzer's interactive video platform to display the latest Fall trends for men and women's fashion. Using shoppable video on the collection landing page meant that Bloomingdales could introduce site visitors to a range of new products for her and him. This successfully turned uninformed traffic into informed, interested traffic that converted.
Execution:
The interactive video enabled viewers to select their chosen product, choose a size and add it straight to their bag to check out by simply tapping the content. Viewers could find multiple products featured in the models look, making the content extremely useful for product discovery. The bold, refreshing and colourful styles were brought to live in the dynamic video, engaging the consumer. A shoppable side carousel meant that all the looks could be browsed without stopping the interactive video.

Results:
By using an interactive video platform, the content had the following features:
Clickable overlay with product hotspots
Group popups featuring multiple products, sizing options and "add to bag" functionality
Product details like name, brand and price
Browsable product carousel with all the featured groups
Seamless landing page integration with the player matching the website fonts, symbols and spacing
Conclusion:
Bloomingdales UAE mastered the art of interactive and shoppable content using Smartzer's platform. The brand elevated their on site experience by using dynamic, engaging and enticing content that wows the viewer. The wide variety of products for men and women meant that there was something for everyone and as a result, boosted conversion rate.