Introducing you to the greatest live shopping experiences hosted by brands in 2021.
With live stream shopping picking up speed in the world of video Ecommerce, there have been many thrilling examples that we have seen this year so far. There is no denying that the exclusivity of real-time shopping experiences excites the viewer and drives them to make an impulse purchase.
In this article we will break down some more of the most impressive shoppable live streams to grace the internet over the past few months...
Aldo: Canadian Footwear Takes Live Shopping
Canadian retailer, Aldo, teamed up with celebrity stylist Mimi Cuttrell and LA entertainer Nate Wyatt to deliver a social shopping spectacular. On the stream, the pair shared their favourite style tips on how to wear various shoes and accessories. After hosting a shoppable live stream in the Spring of 2021, Aldo noted a 308% engagement rate and registered 17,000 pageviews on its website in the first five days after the event.
Samsung: Tech Meets Tech in Shoppable Live Stream
Samsung Panama used Smartzer's interactive video platform to deliver a highly successful live shopping experience with exclusive, event-based discount deals. Sales representatives from Samsung demonstrated a variety of products to hundreds of viewers. Customers could communicate with the hosts via a chat bar by giving themselves a nickname. This created a bespoke and personalised shopping experience that replicated the benefits of in person shopping.
Sephora: Facebook Live Fridays
Brand representatives from Sephora have been using Facebook's new feature to sell via live events. Facebook live is being trialed in the US at the moment, but big brands like Sephora and Abercrombe are already taking advantage of the platform. The beauty brand was able to demonstrate a variety of cosmetics in a real-time tutorial, customers could buy straight from links next to the stream.
Clarks: Combining Social Media and Social Live Shopping
Clarks used Smartzer's tool to share their shoppable live stream across their Instagram. Customers could swipe on the Instagram story to be taken to the live stream event. An influencer hosted the stream to encourage viewers to purchase by clicking product popups alongside the stream and in a browsable carousel. The seamless shopping experience directed users to product pages to add the item to their cart.
With live shopping gaining momentum across the globe, the market is set to be worth $24 billion by 2023. Will you follow these examples to sell big in 2021 and beyond?
Updated: Aug 24, 2021
Explore an alternate dimension with Auroboros' futuristic fashion show that was made shoppable by Smartzer for London Fashion Week.
With 1 in 10 people buying clothes solely for social media purposes, Auroboros seeks to solve the issue of fast fashion and fashion waste with entirely digital collections. These online products produce 97% less carbon emissions than physical clothes. The brand explores a unique, never before seen concept that could be the future of fashion influencing online.
Smartzer was able to help the brand create an immersive, interactive experience in which viewers could click to buy the virtual outfits on the screen.
Execution:
Auroboros created a gamified, dynamic shoppable video for London Fashion Week. The video featured multiple looks with multiple products that could be tapped to view more details with a link to the product display page. Interactive video technology was the perfect fit for the brands completely online collection and produced a memorable, futuristic experience that reflected the brands ethos.
Results:
Using Smartzer's interactive video platform, Auroboros' mind bending content resulted in the following features:
Immersive, clickable overlay with product hotspots
Group popup with multiple items in the look
'Shop now' call to action to transport the viewer to the product display page to buy
'Click To Shop' tag to notify the viewer that the video is shoppable
Side carousel for the customer to browse through items
Replay screen with carousel to give viewers the extra chance to buy
Landing page embedding
See the full video in action here!
Conclusion:
Auroboros took advantage of Smartzer's innovative video content marketing technology to product an equally as innovative and futuristic shoppable video. As a completely virtual brand, Auroboros encouraged viewers to interact with their products via clickable content to drive traffic to their website. As a result, interactive video has the ability to boost revenue to levels that are out of this world.
If you want to explore the future of shopping technology click here and learn why interactive video is the way forward.
Updated: Aug 24, 2021
See what it really takes to wow shoppers with Jacquemus' instantly shoppable video for their AW21 runway using Smartzer's interactive platform.
Fashion giant, Jacquemus, created the most elegant and eye catching fashion show of the summer featuring top models like Kendal Jenner, Bella Hadid, Adut Akech and more.
Execution:
The collection echoed natural forms and tones while adding in aspects of striking colour. Using seamlessly classic and straight lined silhouettes, the collection is bound to be replicated in many of our wardrobes this summer. The brand used Smartzer's interactive video platform to take their show to the next level by making it shoppable. Viewers could stream the show and click to add items to their basket to pre-order. This 'See Now, Buy Now' method of shopping proved to be extremely effective at charging impulse sales while creating a mesmerisingly entertaining experience for consumers.
Results:
The video resulted in the following features:
Interactive video overlay that allowed users to tap and scroll through the products that the models were wearing
Scrollable, explorable side bar featuring all the looks in the show
Add to cart functionality and sizing option dropdown to choose your perfect product
Group pop-up with vertical scrolling sidebar
End screen/replay screen with the option to restart the video
End screen carousel with all the featured products to scroll through
Watch the full video live on Jacquemus' website here!
Conclusion:
Using the magic of video interactivity, Jacquemus and Smartzer produced a ground breaking shoppable video experience for viewers. Customers could play a role in the content by clicking to choose their size and adding the item to their bag to buy. This engaging element has the potential to boost revenue through the roof.
If you want to learn more about how to create interactive video visit Smartzer here!