Updated: Aug 24, 2021
Brown Thomas have continuously used Smartzer's interactive video platform to create a completely unique, exciting and engaging customer experience. This time, they used interactive video to introduce browsers to Zimmermann's SS21 collection.
Execution:
Using Smartzer's interactive video platform, Brown Thomas created shoppable content implemented as disruptor videos on collection pages. A variety of models wear the clothes on the page to give the customer a clear view of the products, encouraging them to buy. The placement of the videos within the collection allows for easy product discovery and refreshes the standard online shopping experience. Viewers could shop the looks by clicking on products in the video and carousel, selecting size and adding to bag.
Results:
The Zimmermann shoppable video had the following features:
Clickable, interactive overlay with product hotspots
In-feed positioning
Shop the video call to action
Bright eye catching colour palette to engage viewers
Memorable interactivity
Add to cart and size selection functionality
You can view the live shoppable video on Brown Thomas's website here!
Conclusion:
Brown Thomas is no stranger to using interactive video platforms to boost engagement and sales. Neither is Zimmermann, the brand has previously used Smartzer to produce spectacular, seamlessly shoppable runway shows and campaign videos. Using this fresh form of video content marketing can help brands stand out amongst a saturated online crowd by creating a memorable, inclusive and increasingly relevant customer experience.
If you want to find out more about interactive and shoppable video content, visit Smartzer here!
Updated: Aug 24, 2021
Exercise has never looked so stylish with Bloomingdales UAE shoppable Sweaty Betty video.
Using Smartzer's interactive video platform, Bloomingdales created a dynamic, fierce and empowering shoppable video to promote Sweaty Betty's brand new collection.
Execution:
Using the power of shoppable video, Bloomingdales transformed exercise wear marketing through an active, movement filled browsing experience. The shoppable video follows four fitness focussed women doing their favourite exercises to demonstrate the looks in action. The viewer can click to see all the products that she is wearing to choose their size and add to their basket. As the video plays, the viewer can browse the shoppable carousel to see every look featured.
Results:
By using an interactive video platform, Bloomingdales achieved the following for the Sweaty Betty campaign:
Add to bag integration, allowing the viewer to shop directly from the video
Interactive overlay with clickable hotspots
Group popups where viewers can shop full looks
Price information within the popup
Landing page implementation for product discovery
You can view the full live video here!
Conclusion:
Using interactive video for active wear is a great way to demonstrate products in 360 degrees. Shoppable video engages the viewer much more than standard video, creating a memorable experience that turns views into revenue. Bloomingdales sets a good example for many fitness brands wanting to use interactive and shoppable content. Thanks to Smartzer, the Sweaty Betty video opened the door to product discovery.
For more information on how to create interactive video with Smartzer's platform visit the website here.
Updated: Aug 24, 2021
See Brown Thomas use interactive video to transform the browsing experience!
To promote Dolce & Gabbana's gorgeous SS21 collection, Brown Thomas created interactive disruptor videos using Smartzer's interactive video platform.
The dazzlingly bright colour pallet paired with elegant florals makes the collection incredibly eye catching and memorable. Dolce & Gabbana encourages audiences to embrace clashing prints this summer to make a fashion-forward statement.
Execution:
Making the collection even more appealing, Smartzer shoppable videos have been used to demonstrate pieces in a seamlessly dynamic format.
As site visitors browse, they come across the shoppable videos which feature a clickable, interactive overlay tagged with product information. Customers can add items to their bag straight from the video, selecting their perfect size.
By showing models wearing the collection, Brown Thomas shows customers pieces through a 360 degree lens. This gives customers a full view of products, giving them the confidence to buy online.
Check out the live video in action here!
Results:
Using Smartzer's interactive video platform, Brown Thomas created a video with the following features:
Seamless integration into product feeds to offer an alternative format for product discovery
Scrollable group popup style with sizing options
Add to bag integration with up to date stock information
Browsable side carousel with all the looks from the video
End screen with shoppable carousel to encourage last minute buys
Shoppable, interactive video with a clickable overlay
Conclusion:
There are many ways to use shoppable video effectively. Brown Thomas shows how you can use interactive video to aid the customer browsing experience on e-commerce collection pages. This makes online shopping far more engaging, exciting and memorable.
If you want to learn more about how you can create shoppable content using Smartzer's interactive video platform click here!