- Feb 20, 2017
Updated: Feb 17, 2021
The Smartzer team is very excited to announce some fabulous news that we’ve had to keep under wraps for a couple of weeks. Smartzer has been shortlisted in not one, but two award categories for the Drapers Digital Festival 2017!
We have been shortlisted in the Best Tech Start-up category and also in the Best Digital Marketing Campaign category for the My Theresa x Burberry shoppable runway video which we worked on in September 2016 (have a read about this here).
Considering that this year the quantity and qualities of entries was bigger and better than ever before, we are thrilled to be only one of five startups shortlisted in the Best Tech Start-up category, and one of eight marketing campaigns in the Best Digital Marketing Campaign category.
Here at Smartzer we are already looking forward to the 25th of April when we will join the other finalists and judging panel at the Drapers Digital Festival in London to take place in the exciting live judging process. This will involve a presentation and Q&A round for each category before the announcement of the winner at the Awards Ceremony. We can’t wait to share our presentations and discuss our innovative approach to interactive video content.
Drapers Digital Festival is the world’s largest gathering of over 500 fashion professionals, aiming to bring together the fashion digital and video e-commerce community. We’re really excited for the opportunity to meet and network with like-minded, innovative and tech-savvy people. Thank you to Drapers for shortlisting us!
- Dec 16, 2016
Updated: Feb 17, 2021
We are over the moon to announce that Smartzer has been selected as the winner of the Lafayette Plug & Play competition 2016!
As you can read in our previous post, we took part in the December ’16 Lafayette Plug & Play incubator programme in Paris, designed to boost the next generation of retail and fashion companies. The Smartzer team spent part of November and December in Paris alongside 9 other startups, making the most of the mentoring and networking opportunities available via the programme.
We met some interesting and inspirational mentors, investors, fellow entrepreneurs from a range of companies spanning retail, technology and fashion. We are extremely grateful to both the Galeries Lafayette group and the Plug & Play Tech Center for the opportunity to network with such knowledgeable and innovative individuals.
Of course, the cherry on top was being selected as the winning startup in the December ’16 Batch! To have been selected from a group containing such talented and forward-thinking other startups on the basis of our performance during the programme really is an honour. We are so pleased that our interactive video technology has been acknowledged by these world-class experts as having the potential to revolutionise the fashion and retail industry.
Especially exciting was the work that we did for Galeries Lafayette during the programme, adding our interactive functionality to three of their promotional videos and kicking off our presence in Paris! We are able to aid brands in engaging customers and making the most of their online video content to drive sales in the face of ever-increasing interactions between retail and technology. To do so with this market-dominator was a great experience for Smartzer.
Thank you again to Galeries Lafayette and Plug & Play Tech Center for selecting us as their 2016 winner!
- Oct 28, 2016
Updated: Feb 17, 2021
We had some fantastic news last month, which we had to keep under wraps until last week. The international law firm Bird & Bird, along with London’s business newspaper City A.M, got in touch to inform us we had been selected in the Media category of their Digital Innovators Power List for 2016.
The list itself is made up of 20 young, innovative digital companies, using technology and innovative ideas to shake up various sectors. The final selection was compiled by City A.M and Bird & Bird with support from the Digital Catapult (whom we have worked with before), tech PR agency Hotwire PR, and information platform Springwise. We were so thrilled to be informed we were a part of their final few, particularly when we found out the criteria to be a finalist.
They were looking for companies with a “captivating story of innovation”, who were also setting trends, had a strong revenue potential and have a certain sense of “buzz” around them on social media. It’s fantastic to know that they felt we matched these essentials and we’re so pleased that others are recognising the power our technology can have for businesses.
The launch night took place last Thursday at the Bird & Bird offices in London, which, by the way, has a really fantastic view of the city! We were asked to take part in a panel to discuss our technology and what our innovation is doing for businesses, alongside some other fantastic start ups; EdAid, Yoti, Darktrace and UMotif. Who, are all very inspiring and interesting teams with fab innovations of their own.
After the panel was the opportunity to network and have a couple of drinks with the other companies and guests. It was a really enjoyable evening with lots of great conversation with like minded tech savvy people.
You can find out more about the list HERE, and also check out this piece featuring more. We will keep our blog and social media fully up to date with any more news and updates on this so be sure to keep an eye out. Thanks again to Bird & Bird, and City A.M for including us in the Power List 2016!