- Feb 9, 2017
Updated: Feb 17, 2021
We are delighted to announce the release of our first collaboration with mega department-store John Lewis.
Released yesterday, this new video showcases a number of pieces from the new Modern Rarity collection from the luxury range that John Lewis introduced last year. Smartzer have added our interactive feature to the elegant video. This means that customers are able to just click on a look they might want to add to their wardrobe, using our hover effect customised for John Lewi and can immediately see details and easily shop the pieces.
This innovative addition to John Lewis’ interactive video content will allow the store to make the most of their video and provide an exciting new shopping experience for their customers. What better time to begin to bridge the gap between retail and technology than the inception of their much-anticipated, sophisticated new Modern Rarity collection? John Lewis is not only anticipating their customers’ desires by designing new fashion ranges but also by using Smartzer’s technology to facilitate a streamlined and contemporary shopping experience.
The Modern Rarity range is aimed at the discerning customer who wants to invest in classic pieces that are truly timeless and will transcend seasons, at an affordable price. Inspired by the John Lewis archive in Berkshire with a modern twist, the new collection features some absolutely gorgeous pieces, crafted from quality materials in pared-back, earthy tones.
We are so pleased to have been able to work on this wonderful video, which you can watch and interact with here. We’d love to hear any feedback, which you can either leave on this page or reach us on twitter @smartzer.
- Oct 28, 2016
Updated: Feb 17, 2021
We had some fantastic news last month, which we had to keep under wraps until last week. The international law firm Bird & Bird, along with London’s business newspaper City A.M, got in touch to inform us we had been selected in the Media category of their Digital Innovators Power List for 2016.
The list itself is made up of 20 young, innovative digital companies, using technology and innovative ideas to shake up various sectors. The final selection was compiled by City A.M and Bird & Bird with support from the Digital Catapult (whom we have worked with before), tech PR agency Hotwire PR, and information platform Springwise. We were so thrilled to be informed we were a part of their final few, particularly when we found out the criteria to be a finalist.
They were looking for companies with a “captivating story of innovation”, who were also setting trends, had a strong revenue potential and have a certain sense of “buzz” around them on social media. It’s fantastic to know that they felt we matched these essentials and we’re so pleased that others are recognising the power our technology can have for businesses.
The launch night took place last Thursday at the Bird & Bird offices in London, which, by the way, has a really fantastic view of the city! We were asked to take part in a panel to discuss our technology and what our innovation is doing for businesses, alongside some other fantastic start ups; EdAid, Yoti, Darktrace and UMotif. Who, are all very inspiring and interesting teams with fab innovations of their own.
After the panel was the opportunity to network and have a couple of drinks with the other companies and guests. It was a really enjoyable evening with lots of great conversation with like minded tech savvy people.
You can find out more about the list HERE, and also check out this piece featuring more. We will keep our blog and social media fully up to date with any more news and updates on this so be sure to keep an eye out. Thanks again to Bird & Bird, and City A.M for including us in the Power List 2016!
- Oct 21, 2016
Updated: Jun 1, 2021
This week saw us go live with luxury American fashion label, Halston Heritage. After meeting the team during our time in New York earlier this year as part of the Fashion Tech Lab, we have worked with the retailer to make their latest campaign video completely shoppable and interactive.
The video showcases the latest Fall 2016 collection, featuring a stunning ensemble of dresses perfect for the upcoming festive season. Using our interactive video technology, Halston made their content clickable.
As with other campaign videos that we have made interactive, we really feel that the content itself benefits and becomes far more engaging. It sparks increased interest amongst the consumers watching and aims to increase conversion.
We were so pleased to work with such an iconic American brand who are constantly mixing iconic styles and modern designs in luxe fabrics with a hugely varied product range.
This collaboration came about as a result of our introductions at the New York Fashion Tech Lab programme. We’ve got an entire blog post which can provide more context on this and what it means for us as a company. But essentially, we spent 3 months Stateside to take part in an extremely exciting and rewarding incubator programme. As a result, we got to work with HALSTON on making this video entirely shoppable. We’re very pleased with how it looks, and we hope you all enjoy clicking away which you can do HERE.
If you'd like to see more of our previous videos, we update our homepage with all our collaborations and be sure to check our Twitter to be kept updated on everything we're up to.