- Jun 24, 2016
Updated: Feb 16, 2021
As part of London Technology Week, we attended a talk held at the Yoox X Net-A-Porter offices last night discussing ‘How Digital Technology is reshaping Publishing’. The premise of the evening was to consider the future of publishing and how the landscape has changed now that digital plays such a big part in how people digest content. This could be from international news stories or fun loving fashion articles.
The evening began with a great intro from the CIO of the Yoox/NAP group, Alex Alexander. He outlined the ways that the company has branched out into print form, with the release of PORTER magazine, from it’s beginnings in strictly digital. He discussed the benefits they have found in both of the formats. We were shown a fantastic video which clearly displayed how the PORTER magazine can be made entirely shoppable, all by using the app and the physical copy of the magazine together.
In his final points, Alex stated that with PORTER magazine, they are always aiming to combine “the intimacy of the page, with the instant gratification that tech provides”. A quote that we personally loved.
The panel portion of the evening was also really interesting.
Chaired by freelance journalist Sarah Shearman and featuring Tess Macleod-Smith (VP of publishing and media at NAP), Madi Weland Solomon (Senior Manager at Optimy Advisors), and Chei Amlani (Head of Digital Publishing at the Daily Telegraph). They covered topics ranging from the progression of publications into digital, the impact this has on their companies and their readers, how data is a key player in shaping content, and how the growth of VR and augmented reality might change the publishing playing field for all.
It was a great evening in a fantastic venue with a panel who really knew their stuff. To hear their thoughts on the growth of digital content and how the future is looking for publications, left us thinking about how our product can really fit into all of this. We’re feeling very inspired, and we’re excited to see how the digitisation of content continues.
Updated: Feb 16, 2021
Over the past couple of months, we have been working on something really exciting with our friends over at Styla. The Berlin-based company has the first content commerce solution for shoppable online magazines. Thanks to its seamless shopping integration, Styla can easily transform content into an exciting shopping experience. Brands and online retailers can inspire their customers with captivating stories and encourage them to make a purchase.
We partnered with them to compose a report collecting our thoughts on ‘Defining Shoppable Content’.
We figured, as they work to make images shoppable, and we work to create interactive video, it would be really interesting to put our heads together and discuss the trend of shoppable content. The report uses examples and results from each of us and is sub-titled ‘How shoppable articles and interactive videos turn content consumers into actual buyers’.
E-commerce is the fastest growing market out there, having recently reached $1.6 trillion in size. While this is a truly positive fact for every online retailer out there, the rapid growth of the industry becomes a struggling point. When you realise how many other retailers you have to compete with, traditional content marketing just doesn’t cut it anymore.
This is when shoppable technology steps in.
In this report, Defining Shoppable Content: How Shoppable Articles and Interactive Videos Turn Content Consumers into Actual Buyers, you’ll be able to find out:
What is shoppable video and how is it different from traditional video content marketing
How shoppable articles and interactive videos really work
And finally, what are the real ROIs of shoppable content
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎
- Apr 22, 2016
Updated: Feb 16, 2021
Shopping channel QVC launched an innovative shoppable video experience on their e-commerce website where viewers could click on products and order them directly from within the video.
We are pleased to announce our newest collaboration with retail giants QVC (UK). QVC is ahead of the curve when it comes to modernising TV shopping channels and the way consumers experience them. QVC used Smartzer's interactive video platform to enhance their ‘Weekend Style’ video, and to try and engage their audience through new technology. The platform was used to tag videos to create a video ecommerce experience. All of the products are live on the website and available to shop directly from the pop-up. Viewers can even shop the entire look if they wish, as we have included all of the products in the look within the customised QVC pop-up. This video content marketing tech makes it even easier for their customers to get the products, or possibly even the entire outfit through a single click. We are so pleased with how this has turned out, and we believe it looks exceptional placed on the Fashion section of their website. We hope the QVC customers love it too, and take this opportunity to make their shopping experience quicker and easier. You can check out the video for yourself below.
Get in touch for more details about the Smartzer interactive and shoppable video platform 😎