Fall head over (designer) heels for a season of fresh-thinking fashion, optimistic colour and uplifting looks with the fall/winter 2021 collections using shoppable video.
Bloomingdales UAE used Smartzer's interactive video platform to display the latest Fall trends for men and women's fashion. Using shoppable video on the collection landing page meant that Bloomingdales could introduce site visitors to a range of new products for her and him. This successfully turned uninformed traffic into informed, interested traffic that converted.
Execution:
The interactive video enabled viewers to select their chosen product, choose a size and add it straight to their bag to check out by simply tapping the content. Viewers could find multiple products featured in the models look, making the content extremely useful for product discovery. The bold, refreshing and colourful styles were brought to live in the dynamic video, engaging the consumer. A shoppable side carousel meant that all the looks could be browsed without stopping the interactive video.
Results:
By using an interactive video platform, the content had the following features:
Clickable overlay with product hotspots
Group popups featuring multiple products, sizing options and "add to bag" functionality
Product details like name, brand and price
Browsable product carousel with all the featured groups
Seamless landing page integration with the player matching the website fonts, symbols and spacing
Conclusion:
Bloomingdales UAE mastered the art of interactive and shoppable content using Smartzer's platform. The brand elevated their on site experience by using dynamic, engaging and enticing content that wows the viewer. The wide variety of products for men and women meant that there was something for everyone and as a result, boosted conversion rate.
The Luxury Retailer Used Smartzer's Interactive Video Platform to Create a Stunning Campaign Video for the Hottest AW21 Drops From Top Brands.
With Autumn upon us, Brown Thomas used the beauty of shoppable video to direct customers towards fresh, on-trend luxury styles for the new season. The luxury retailer has used Smartzer's interactive video platform plenty of times in the past, demonstrating exactly why brands should learn from their shoppable examples.
EXECUTION
The immersive campaign video follows a variety of models across the coast and countryside wearing the sleekest pieces from top designer brands. Viewers could click the video to bring up shoppable popups with multiple products featured in the models look. The customer could then click through to the product page to 'Shop Now'. The shoppable, browsable side carousel allows viewers to scroll through all the featured products without pausing the video. This content quickly introduces the viewer to new items and pushes them quickly down the path to purchase via direct links.
RESULTS
Brown Thomas used video interactivity to create a video that resulted in the following features:
Interactive video overlay with clickable product hotspots
Group popup with look images and links to all of the featured products
Shoppable side carousel with all of the featured looks
CTA image cue to notify the viewer that the video is shoppable
Replay screen with shoppable carousel to give the viewer a final chance to buy
Seamless landing page integration matching the style and font of the Brown Thomas website
CONCLUSION
Using an interactive video on an Ecommerce landing page can elevate the customers shopping experience. The direct links to products makes it easy to discover new items and add them straight to the bag. The dynamic, 360 degree format of video means that the viewer can see the pieces in action to get a clear view of how they may look in real life. As a result, interactive video content can give customers the confidence to buy.
For the AW21 season, Brown Thomas has released some inspiring shoppable video content for menswear.
The luxury, Irish retailer used Smartzer's interactive video platform to promote their key pieces for the Autumn/Winter menswear launch. The dynamic and immersive, interactive content adds life to the landing page leading to a memorable shopping experience.
EXECUTION
By using shoppable video, viewers could buy the latest pieces from brands like Alexander McQueen, Prada, Givenchy, Gucci and more. The video featured clickable hotspots that brought up product information in a group popup. Customers visiting the landing page could click the 'SHOP NOW' call to action to be taken directly to the product display page to buy. The group popup feature enabled viewers to buy every item from the model's look. Smartzer's interactive video platform allowed Brown Thomas to transform standard video into an engaging and compelling piece of content marketing for Ecommerce.
RESULTS
By using shoppable video technology, Brown Thomas's 'Forces of Nature' collection video resulted in the following features:
Clickable overlay with group popups featuring multiple products
The ability to shop the look through links to product display pages
'Shop Now' and 'Click the Look to Explore' calls to action
Browsable side carousel with all the featured looks
Replay screen with all the featured products
Seamless landing page integration
CONCLUSION
Using shoppable video on landing pages can make the site experience much more engaging and interesting. The informative product popups direct viewers to their favourite pieces, shortening the path to purchase. Brown Thomas is no stranger to Smartzer's interactive video platform as they demonstrate how to use smooth moving, 90 second videos to optimise the shoppable content.