Zimmermann takes centre stage with their brand new shoppable video for their Fall 2021 RTW collection, "In Concert".
Zimmermann used Smartzer's interactive video platform once again to deliver a stunning piece of video content marketing for their bespoke Ecommerce landing page.
EXECUTION
The video follows the model down the serene back streets of nighttime Venice. The magical, entirely clickable video displays the playful and vibrant collection in an immersive, 360 degree light. This gorgeous example of vide Ecommerce demonstrates how shoppable video can lead to easy product discovery. Viewers could tap looks on the screen and in a browsable carousel to be taken directly to the product display page to then add the item to their cart.
RESULTS
By using Smartzer's interactive video platform, Zimmermann created a video that resulted in the following features:
Campaign video with group popups featuring multiple products
Clickable overlay with hotspots
Browsable product carousel with all the featured looks to shop from
Clickable links to product display pages
API integration with products pulled in from catalogue
Replay screen to encourage viewers to watch again
Seamless, custom landing page integration
Bespoke player design to match the Zimmermann website
CONCLUSION
Shoppable video can elevate standard video to create an immersive and memorable experience. Smartzer's interactive video platform helps luxury brands like Zimmermann to make their content seamlessly clickable. The one-of-a-kind player can be tailored the the brands Ecommerce with the informative, clickable popups guiding the viewer quickly down the funnel to purchase.
Updated: Aug 24, 2021
Explore an alternate dimension with Auroboros' futuristic fashion show that was made shoppable by Smartzer for London Fashion Week.
With 1 in 10 people buying clothes solely for social media purposes, Auroboros seeks to solve the issue of fast fashion and fashion waste with entirely digital collections. These online products produce 97% less carbon emissions than physical clothes. The brand explores a unique, never before seen concept that could be the future of fashion influencing online.
Smartzer was able to help the brand create an immersive, interactive experience in which viewers could click to buy the virtual outfits on the screen.
Execution:
Auroboros created a gamified, dynamic shoppable video for London Fashion Week. The video featured multiple looks with multiple products that could be tapped to view more details with a link to the product display page. Interactive video technology was the perfect fit for the brands completely online collection and produced a memorable, futuristic experience that reflected the brands ethos.
Results:
Using Smartzer's interactive video platform, Auroboros' mind bending content resulted in the following features:
Immersive, clickable overlay with product hotspots
Group popup with multiple items in the look
'Shop now' call to action to transport the viewer to the product display page to buy
'Click To Shop' tag to notify the viewer that the video is shoppable
Side carousel for the customer to browse through items
Replay screen with carousel to give viewers the extra chance to buy
Landing page embedding
See the full video in action here!
Conclusion:
Auroboros took advantage of Smartzer's innovative video content marketing technology to product an equally as innovative and futuristic shoppable video. As a completely virtual brand, Auroboros encouraged viewers to interact with their products via clickable content to drive traffic to their website. As a result, interactive video has the ability to boost revenue to levels that are out of this world.
If you want to explore the future of shopping technology click here and learn why interactive video is the way forward.
Updated: Aug 24, 2021
See what it really takes to wow shoppers with Jacquemus' instantly shoppable video for their AW21 runway using Smartzer's interactive platform.
Fashion giant, Jacquemus, created the most elegant and eye catching fashion show of the summer featuring top models like Kendal Jenner, Bella Hadid, Adut Akech and more.
Execution:
The collection echoed natural forms and tones while adding in aspects of striking colour. Using seamlessly classic and straight lined silhouettes, the collection is bound to be replicated in many of our wardrobes this summer. The brand used Smartzer's interactive video platform to take their show to the next level by making it shoppable. Viewers could stream the show and click to add items to their basket to pre-order. This 'See Now, Buy Now' method of shopping proved to be extremely effective at charging impulse sales while creating a mesmerisingly entertaining experience for consumers.
Results:
The video resulted in the following features:
Interactive video overlay that allowed users to tap and scroll through the products that the models were wearing
Scrollable, explorable side bar featuring all the looks in the show
Add to cart functionality and sizing option dropdown to choose your perfect product
Group pop-up with vertical scrolling sidebar
End screen/replay screen with the option to restart the video
End screen carousel with all the featured products to scroll through
Watch the full video live on Jacquemus' website here!
Conclusion:
Using the magic of video interactivity, Jacquemus and Smartzer produced a ground breaking shoppable video experience for viewers. Customers could play a role in the content by clicking to choose their size and adding the item to their bag to buy. This engaging element has the potential to boost revenue through the roof.
If you want to learn more about how to create interactive video visit Smartzer here!