- Jul 28, 2021
Updated: Jul 29, 2021
Lil Milan used Smartzer’s Shopify app to create a shoppable live stream event that engaged the audience like never before
Lil Milan’s summer collection was brought to life via shoppable live stream, courtesy of Smartzer, hosted by the brand’s founder.
Execution:
Lil Milan collaborated with Smartzer to deliver a beautifully shoppable, interactive and immersive live stream event to celebrate their summer collection. The live shopping event was hosted by the brand’s founder who was talking through each of the pieces of the new collection.
The live stream was shared on a dedicated page on the Lil Milan Shopify store. As the live stream was happening, customers were able to see details for all of the featured items and to shop directly from the video thanks to the instant Add to Cart functionality, made possible through the Smartzer Shopify App. All shoppable items were also presented at the end of the live stream for a further opportunity to shop the collection.
The live stream was also repurposed as a shoppable video after the live stream event. This was shared via the brand's Instagram account via swipe ups on a story (see video below). This shoppable video offered a great opportunity to replay the live stream and to engage audiences that missed the live event in an instantly shoppable format.
Results:
The live stream video features a variety of shoppable & interactive aspects:
Live shopping event hosted on the brand’s Shopify Store
Instant Add to Cart function
Real time product features with instant Add to Cart
Clickable carousel featuring all shoppable items from the live stream
Social sharing via Instagram Stories
Shoppable video replay of the live shopping event
Conclusion:
Lil Milan beautifully demonstrated the power of live stream shopping, and how it can create a unique, personal and bespoke customer experience. This was also a great example of how the brand’s team can get involved in the selling process, which is an inexpensive way to create an authentic connection with the audience and to relay detailed product information. The event was a great way of demonstrating how to style, layer and pair the jewellery- it brought the products to life!
For more information in how you can create shoppable content visit smartzer.com
See the most gorgeous jewellery trends with Marina B's luxury shoppable content using Smartzer interactive video on Shopify.
Marina B boosted their video content marketing content with interactive and shoppable formats. Explore and entire collection in seconds by pressing play and tapping the screen to view product details. The brand creatively used video interactivity on their Ecommerce landing page to turn site visitors into qualified traffic by introducing them to a variety of products and information.
Execution:
The video seamlessly shows off a variety of styles as a model picks up and models the jewellery. By featuring multiple pieces the video introduces the viewer to their perfect accessory. The viewer can click product hotspots to view more details like pricing and add the jewellery straight to their bag. Consumers can also browse the shoppable carousel to the left hand side of the video to see all the items as the video continues to play.
Results:
By using Smartzer's interactive video platform on Shopify, Marina B was able to create a video that featured the following:
Clickable, interactive overlay tagged with product information
Single pop-up displaying jewellery image, name pricing, 'add to bag' CTA and 'discover more' link to product display page
Shoppable carousel containing all the featured pieces
Replay screen giving the viewer the chance to reconsider products and replay the video
Add to cart integration for easy, quick purchases
Seamless landing page integration
'Click to explore' call to action to notify the viewer that the video is shoppable
Check out the video live on Marina B's website here!
Conclusion:
Shoppable video can work for a variety of different products, especially jewellery. Marina B effortlessly shows off multiple pieces from a beautifully ornate collection to introduce and educate their customer in a matter of seconds. By using video interactivity, jewellery brands can massively increase customer engagement. Seeing products through the format of video is far more informative than static imagery and with the additional click, customers can feel encouraged and confident enough to commit to the purchase.
If you want to learn more about shoppable video visit Smartzer here!
And to learn more about our exciting new Shopify app click here!
Raising your Ecommerce game has never been easier with these 5 up and coming video apps for Shopify fashion and beauty brands.
With brands embracing the world of online shopping, businesses are looking towards simpler, more efficient ways of marketing that not only wow but sell.
We have put together a fresh new list of exciting apps that can help fashion and beauty brands boost revenue with video...
1. Smartzer: shoppable video and live stream shopping
Smartzer offers Shopify brands the chance to create immersive, interactive and entirely shoppable content online. The platform lets users add a clickable overlay to content that viewers can tap to view product information. Video can be on-demand or in real-time with Shopify live stream shopping events allowing brands to add to cart straight from the broadcast. Livestreams can then be repurposed as shoppable content on-demand on Ecommerce landing pages.
Why is it suitable for fashion and beauty brands?
This app works really well for fashion and beauty brands as users can create shoppable styling and makeup tutorials. This demonstrates products in a super dynamic way, giving customers a 360 degree view, developing the confidence to buy.
2. Brandzooka: targeted social ads direct from your Shopify store
Connect and share your digital content beyond the constraints of Search and Social. Reach your consumers whenever they are with Connected TV, Web, Mobile, and Audio ads. This adds a new dimension to video through the power of television Level up your digital campaigns with our self-service platform. Communicate with the right audiences through demographics, interests and spending habits. Globally, or locally, you'll find them here. Advertise on Primetime TV streaming networks and platforms, target the right audiences and environments, and connect with your audience anywhere, on any device.
Why is it suitable for fashion and beauty brands?
Promote your products across platforms in a simple way. All you need is to download the app to start spreading the word about the latest collections and styles.
3. Videofy: make creative product videos
Create promotional and product videos in a matter of minutes, from existing images and metadata in your store. You can even make them in bulk for all your store’s products. Videofy provides an automatic way to instantly create video content for your online store and social media channels, including Facebook, YouTube and more as well as promotional and call to action messaging to increase incoming traffic, conversion, sales and ROI (Return On Investment). Videofy helps you to create a memorable video on Shopify to optimise the experience for site visitors.
Why is it suitable for fashion and beauty brands?
Take your product display pages up a notch with more visual, dynamic content. Show products in a more realistic way, replicating the benefits of in person shopping, virtually. This gives brands the exciting opportunity to show pieces in 360 degrees.
4. Promo: Deals and ads
Users select the video type within Shopify then the Video Maker app pulls existing footage and images. The app delivers an optimized video based on ad goals as the merchant publishes on Shopify product pages, websites, or Facebook, Instagram, YouTube and Twitter accounts.
Why is it suitable for fashion and beauty brands?
Using Promo to up-sell your products can boost revenue and brand popularity.
5. Spin Live: Shopify livestream
Spin Live's app lets e-commerce sites sell products directly in shoppable videos from influencers. The app has a two-click setup process for influencers to access products on a merchant's website and to start selling them in shoppable videos. Merchants can integrate Spin Live with product information, inventory and fulfilment.
Why is it suitable for fashion and beauty brands?
Show off your products in live consultations, replicating the benefits of in person shopping with help from brand associates. Buying makeup online can be a challenge for customers but showing off swatches via video stream can provide viewers with a clear understanding of shades and tones.