Updated: Aug 24, 2021
Learn how to style Max Mara's SS2021 collection through Brown Thomas's interaction video series.
Luxury fashion has never been simpler with the Brown Thomas's series lead by style guru, Sinead Keenan. Using Smartzer's interaction video player, the Irish retailer was able to make tutorials shoppable.
Using this form of video ecommerce effectively educates the viewer on how to wear the collection. This provides an online, personal shopping experience that reflects the benefits of in-store shopping. Seeing the pieces demonstrated by a variety of models gives customers the confidence they need to make a purchase.
Execution:
Smartzer's clickable overlay was applied to the styling videos so viewers could tap to view items in the look. Once clicked, the hotspot brings up a group popup in which the viewer can choose their product, size and add it to their bag. A side carousel brings up all the featured looks with all the shoppable products. At the end of the video the replay screen brings up all the products previously shown for the customer to reconsider.
Check out the shoppable content live on Brown Thomas's landing page here!
Features:
Brown Thomas's use of video ecommerce featured the following:
Styling video with guest host
Clickable overlay with hotspots on selected looks
Browsable group popup
Sizing selection and add to bag functionality
Shoppable carousel showing all the featured looks
Replay screen with shoppable carousel
Conclusion:
Using shoppable content in a tutorial format provides a personal shopping experience. Through interaction video, viewers can choose products that are relevant to them, select sizing and add straight to their basket. Brown Thomas's style series with Max Mara makes style advice accessible from the comfort of the viewers home.
For more information on how to create interactive video ecommerce visit smartzer.com
Updated: Aug 24, 2021
Brown Thomas presents an insightful new menswear campaign using Smartzer shoppable video
Brown Thomas uses shoppable story telling by following three artists in a short film series.
The first video follows Donal Talbot, a photographer. The second, Jyellowls, a singer-songwriter and Shane Berkery, an artist. These mini adventures have been made shoppable using Smartzer's interactive video tool. Viewers can click to explore each look and add products to their baskets.
Execution:
Each short film takes the viewer on an adventure, transporting them into the video itself through clickability. Featuring different perspectives, they offer a great opportunity for product discovery in an interesting and educational way. Viewers learn about the artists while learning about the products. Simply tap each look to view featured pieces and open the side carousel to browse all the looks in the shoppable video.
Features:
The three shoppable videos had the following features:
Clickable overlay
Scrollable group popups with add to bag functionality
Ability to choose your size from a drop down bar
Browsable carousel
'Click the look to explore' call to action
Landing page integration
Check out the live video on the Brown Thomas website here!
Conclusion:
Using story telling and shoppable video, Brown Thomas brings online shopping to life. Smartzer's interactive video platform seamlessly integrates into the Brown Thomas ecommerce page, reflecting the sleek and stylish ethos of the brands. The focus on the three creatives works as a contemporary, fashionable and memorable angle for product marketing.
To find out more about interactive video and shoppable content visit smartzer.com
- May 26, 2021
Arnotts used Smartzer's tool to create another seamlessly executed shoppable video
Execution:
To promote Spanx's new activewear collection on their ecommerce, Arnotts created a dynamic and stylish video using Smartzer's interactive video platform. The tag video features a variety of products, perfect for discovery. The looks appear in a popup as you click on the products. Viewers can click to browse sizing options and add the products to their bag. Arnotts and Spanx demonstrate how shoppable video is great from displaying active wear as viewers can see the clothing in action.
Features:
The video features a variety of effective shoppable features including...
Clickable overlay added to tag video with group popups
Browse the look by clicking the model
Shoppable, browsable carousel displaying all the featured products in the video
Add to cart functionality
Customise sizing
Shop the video live here!
Conclusion:
Using Smartzer's interactive video platform, Arnotts and Spanx could successfully tag videos to produce memorable and engaging shoppable content. This reflected the active and dynamic message of the sportswear product.
To learn how to make interactive video visit smartzer.com