The Luxury Retailer Used Smartzer's Interactive Video Platform to Create a Stunning Campaign Video for the Hottest AW21 Drops From Top Brands.
With Autumn upon us, Brown Thomas used the beauty of shoppable video to direct customers towards fresh, on-trend luxury styles for the new season. The luxury retailer has used Smartzer's interactive video platform plenty of times in the past, demonstrating exactly why brands should learn from their shoppable examples.
EXECUTION
The immersive campaign video follows a variety of models across the coast and countryside wearing the sleekest pieces from top designer brands. Viewers could click the video to bring up shoppable popups with multiple products featured in the models look. The customer could then click through to the product page to 'Shop Now'. The shoppable, browsable side carousel allows viewers to scroll through all the featured products without pausing the video. This content quickly introduces the viewer to new items and pushes them quickly down the path to purchase via direct links.
RESULTS
Brown Thomas used video interactivity to create a video that resulted in the following features:
Interactive video overlay with clickable product hotspots
Group popup with look images and links to all of the featured products
Shoppable side carousel with all of the featured looks
CTA image cue to notify the viewer that the video is shoppable
Replay screen with shoppable carousel to give the viewer a final chance to buy
Seamless landing page integration matching the style and font of the Brown Thomas website
CONCLUSION
Using an interactive video on an Ecommerce landing page can elevate the customers shopping experience. The direct links to products makes it easy to discover new items and add them straight to the bag. The dynamic, 360 degree format of video means that the viewer can see the pieces in action to get a clear view of how they may look in real life. As a result, interactive video content can give customers the confidence to buy.
For the AW21 season, Brown Thomas has released some inspiring shoppable video content for menswear.
The luxury, Irish retailer used Smartzer's interactive video platform to promote their key pieces for the Autumn/Winter menswear launch. The dynamic and immersive, interactive content adds life to the landing page leading to a memorable shopping experience.
EXECUTION
By using shoppable video, viewers could buy the latest pieces from brands like Alexander McQueen, Prada, Givenchy, Gucci and more. The video featured clickable hotspots that brought up product information in a group popup. Customers visiting the landing page could click the 'SHOP NOW' call to action to be taken directly to the product display page to buy. The group popup feature enabled viewers to buy every item from the model's look. Smartzer's interactive video platform allowed Brown Thomas to transform standard video into an engaging and compelling piece of content marketing for Ecommerce.
RESULTS
By using shoppable video technology, Brown Thomas's 'Forces of Nature' collection video resulted in the following features:
Clickable overlay with group popups featuring multiple products
The ability to shop the look through links to product display pages
'Shop Now' and 'Click the Look to Explore' calls to action
Browsable side carousel with all the featured looks
Replay screen with all the featured products
Seamless landing page integration
CONCLUSION
Using shoppable video on landing pages can make the site experience much more engaging and interesting. The informative product popups direct viewers to their favourite pieces, shortening the path to purchase. Brown Thomas is no stranger to Smartzer's interactive video platform as they demonstrate how to use smooth moving, 90 second videos to optimise the shoppable content.
Zimmermann takes centre stage with their brand new shoppable video for their Fall 2021 RTW collection, "In Concert".
Zimmermann used Smartzer's interactive video platform once again to deliver a stunning piece of video content marketing for their bespoke Ecommerce landing page.
EXECUTION
The video follows the model down the serene back streets of nighttime Venice. The magical, entirely clickable video displays the playful and vibrant collection in an immersive, 360 degree light. This gorgeous example of vide Ecommerce demonstrates how shoppable video can lead to easy product discovery. Viewers could tap looks on the screen and in a browsable carousel to be taken directly to the product display page to then add the item to their cart.
RESULTS
By using Smartzer's interactive video platform, Zimmermann created a video that resulted in the following features:
Campaign video with group popups featuring multiple products
Clickable overlay with hotspots
Browsable product carousel with all the featured looks to shop from
Clickable links to product display pages
API integration with products pulled in from catalogue
Replay screen to encourage viewers to watch again
Seamless, custom landing page integration
Bespoke player design to match the Zimmermann website
CONCLUSION
Shoppable video can elevate standard video to create an immersive and memorable experience. Smartzer's interactive video platform helps luxury brands like Zimmermann to make their content seamlessly clickable. The one-of-a-kind player can be tailored the the brands Ecommerce with the informative, clickable popups guiding the viewer quickly down the funnel to purchase.