Updated: Aug 24, 2021
Be transported to the front row of Australia's fashion week with exclusive access to Oroton's entirely shoppable runway.
Australian, luxury fashion brand, Oroton, used Smartzer's interactive video platform to create a sleek, stylish and shoppable video.
The brand could clearly demonstrate their clean-cut resort collection echoing match-box motifs, garden florals with a vibrant, joyful energy. The viewer has a 360 degree view of the pieces through the dynamic format of interactive video.
Execution:
Oroton took advantage of shoppable video to deliver a 12 minute fashion show with a difference. Viewers can click to explore a variety of looks to bring up product information such as pricing, sizing options and an add to bag CTA. Shop and browse all items in the look by clicking through the carousel. Alternatively, browse all the looks in the video by clicking the shoppable side bar. At the end of the video, the final screen displays a shoppable carousel to remind the viewer of the collection and give them another opportunity to buy.
Results:
The interactive video resulted in the following features...
Clickable overlay with product hotspots
Group popup with swipe browse feature
Size option drop down
Add to bag functionality
Clickable carousel
Pricing information
Seamless landing page integration
View the full video on Oroton's e-commerce here!
Conclusion:
On-demand content can be made into an immersive, inclusive experience with video interactivity and using an interactive video platform like Smartzer. The runway shopping experience gives even more life to the collection by giving the viewer a front row seat in the comfort of their home. By implementing the video on the e-commerce landing page, Oroton instantly engages the visitor and introduces them to a variety of products giving them the confidence to buy.
If you want to learn more about incorporating video interactivity and shoppable video visit Smartzer's site here!
Updated: Jun 7, 2021
Email marketing is one of the most popular forms of content out there. However, sometimes it can be difficult to grab the attention of your consumer to prevent them from deleting your email.
Video has a colossal amount of power across all stages of the marketing funnel. Dynamic, visual and audial content can inform a customer and convert them in seconds. Interaction video has the capacity to do this across all forms of marketing, particularly within emails.
What is interaction video and how can it transform email marketing results?
Interactive, tag videos allow the viewer to click to explore product information. Consumers can tap hotspots to find out details about brands, call to actions encourage viewers to 'see more', 'buy now', 'add to bag', 'book a test drive' and more. Tag videos give the viewer the chance to get involved with the content to find out information about the products that are the most relevant to them. The possibility of personalisation engages the viewer and drives them to your ecommerce product pages as informed traffic. Here, they can make the confident decision to purchase.
Email marketing has the ability to be especially personalised. Fields can determine your consumer's first name to address the email in a friendly way. This often results in higher open rates. In fact, 69% of responders said they were more likely to buy from a brand who used personalisation in their content marketing.
It is likely that if your consumer is on a mailing list, they will already be informed about your brand. Using interaction video in emails is extremely powerful as it gives the informed customer the extra boost they need to buy. You could use it to your advantage to market a new collection, feature or product to existing customers.
Check out Dior's jewellery example with interactive video platform, Smartzer:
This was used in email newsletter marketing to inform customers about a new collection.
The player was incorporated as an organic link attached to a gif. Viewers could click the gif to find out more information on the collection and be transported to the brands ecommerce. Gif's are a great way at grabbing your viewers attention as they use motion to capture the eye and lead the consumer to the tag video.
Curious customers are not only informed by content, but entertained. This generates 2x more conversions than passive content!
Effective calls to action should be used in email marketing to push the consumer to engage. Check out Pret's email marketing campaign for summer frappes below!
Interact with the campaign here!
The fun, gamified experience of personalising your own frappe offers a memorable and fun way to experience the product online, almost replicating the benefits of being in store. You can almost taste the refreshing, zesty, ice-cold frappe thanks to Pret's interactive email marketing.
Push your brand even further with shoppable livestream promoted in email marketing.
Not only can you link on-demand interactive video in email, but you can use it to drive your customer to a shoppable livestream. Shop live formats are sweeping the internet and more and more brands are selling their products via broadcasts. Platforms like Smartzer provide brands with the tools to allow their customers to shop live. Hosts talk viewers through their products via the stream. The player then adds clickable product popups to direct viewers to ecommerce with the option to add items straight to their bags. You could import a link to this stream in email marketing to notify consumers of the event. You could also send an email in the run up to generate hype.
All in all, combining interaction video with email marketing can help your brand smash engagement, CTR and conversion goals. When it comes to livestream, the format offers a crucial bridge to connect customers and brand representatives.
If you want to find out more about interaction video and shop live technology visit Smartzer's website here!
- Jun 3, 2021
Updated: Sep 7, 2021
The apps you need to win with live shopping on Shopify
Live stream shopping is the biggest trend sweeping the internet right now. You may have heard about the video ecommerce format from China who have been selling live for years. However, now it's the rest of the world's time to catch up. After all, live stream shopping can help you sell thousands of products in minutes.
If you need convincing, California-based Japanese pop culture brand JapanLA has seen big success through livestream shopping on Popshop Live. In just one show, it sold $17,000 worth of products through more than 1,500 individual checkouts.
But live stream shopping isn't just reserved for big brands. Now, brands and merchants on Shopify can use apps to broadcast, communicate and sell to their customers.
So, we have put together a list of the most exciting apps helping brands to sell their stock live on Shopify.
1. Shoppable video and Shopify live stream with Smartzer
With Smartzer's app you can create livestream Shopify content in an extremely simple way. The app allows users to add a clickable overlay to their livestreams which allows viewers to shop directly. They can click product popups to view information such as sizing and pricing. They can also click a call to action to add the demonstrated product to their bag or be directed to the product page. Viewers can interact with hosts by commenting in a chat bar. Livestream shopify content can also be turned into on-demand shoppable video on ecommerce.
2. Live Video Shopping & Streams with Channelize.io
"Live shopping Shopify" lets merchants to engage viewers in real time to sell products. With Channelize's app, brands can host live, engaging shopping session and promote products in real time. This could be used for new collection launches, customer Q &A's, collaborations, Shoppertainment and more. You can view the metrics from your stream after the show.
3. Live Shopping with Livescale
Live shopping Shopify content is also supported by the Livescale app. Brands can generate real-time results with in-video checkout, live chat and a branded gamification feature. Metrics make viewing audience insights easy. Set up is easy with no coding and it is compatible with smartphones, cameras and all ecommerce merchants.
4. InstaConnect Live Videos by LTS INC.
Instaconnect is a livestream Shopify conferencing tool that allows you to connect and interact with customers. Audio and video features allow for real-life relationships to be built virtually. Presentations are like webinars to educate customers about products to they can buy with confidence. You can get notifications when a customer wants to talk to you and call directly from your smartphone.
5. Live shopping Shopify with Baaz
You can use Baaz Shopify live stream to provide your customer with a live video shopping experience from the comfort of their own homes. These live shopping experiences bring together the benefits of in-person shopping with the speed of online shopping. Streams can be one to one or one to many, customers can also communicate with brand reps in a chat room.
For more information on how to create shoppable livestream and on-demand interactive video click here!