Smartzer is thrilled to announce our game changing app on Shopify. Now, brands on the platform have the opportunity to create shoppable video on Shopify as well as Shopify live streams.
With Shopify, you can access Smartzer's award winning video technology and create clickable, shoppable video that engages and converts.
Add an interactive overlay to your videos and tag it with product information to captivate and educate customers. This will drive more qualified traffic to your store and provides consumers with a great opportunity for product discovery.
We have previously helped marketers from brands such as Adidas, Valentino and Sephora increase ROI on their video content by making videos shoppable and interactive. Users can easily add hotspots to any video to create a pop up with clear CTA to learn more or purchase a product. The video can then be distributed across any marketing channel including website, email and any social network. The platform also features full analytics to measure the performance of each piece of content.
Check out one of our previous collaborations with SHEIN:
Smartzer's app provides brands with a simple solution to the live stream shopping trend. Create shoppable Shopify livestreams that sell in real-time, combatting obstacles put in place by the COVID 19 pandemic. Live shopping can help you to bring the benefits of in-store shopping online with hosts who can offer product advice. A chat bar allows the audience to ask questions and interact with hosts, providing a sociable, community feel to ecommerce.
Here's an example of how your shoppable Shopify livestream could look!
How it works:
With Smartzer for Shopify, brands can create video content that sells by:
Engaging customers with interactive, clickable hotspots: The clickable overlay allows viewers to become active participants in content. They can personalise their experience by selecting relevant products and choosing sizing options and colour ways before adding to bag or making a purchase.
Direct customers to product pages and ecommerce landing pages: Turn viewers into informed traffic with product tags. Calls-to-action direct customers straight to product pages to make confident, educated purchases.
Shoppable Shopify livestream connects customers and brands in real time: Smartzer live stream creates a sociable shopping experience. Viewers can post comments in a chat bar to ask questions about products and speak to brand representatives.
Boost engagement, CTR and conversion rates: Interaction videos have proven to engage 3-4x more than standard video.
Smartzer is simple to use, quick to set up
Adding Smartzer as a plug in is super easy and stress free. Our team will take you through a demo and offer you all the resources you need to ensure that you get the most out of our app. We will send you our listing page for you to install the app which will kick start your 7 day free trial. After this, you can create shoppable video Shopify content and easily embed videos and streams on your Shopify website using the embed code or share using URL's.
For more information on how to create interactive, shoppable video Shopify content visit smartzer.com!
Updated: Aug 24, 2021
Ford used Smartzer's shoppable video platform to create a clickable adventure.
Go on an adventure with Fords New Ranger FX4 via the magic of interactive video, courtesy of Smartzer.
Execution:
Ford has teamed up with Smartzer to deliver an action packed interaction video for the new Ranger FX4. Explore aspects of the car by clicking at various point. The vehicle is clearly demonstrated in a powerful way that sucks in the viewer and encourages them to become an active participant in the shoppable content.
Results:
The video features a variety of interactive aspects:
Clickable overlay, tagged with information about the car
Clickable carousel featuring all of the information in the video for the viewer to browse
Social sharing to Facebook
"Watch more" call to action opens the video on socia media
"Tap to explore" call to action to notify viewers that the video is interactive
Watch the video below or live on their website here!
Conclusion:
Ford proves that shoppable video can be used within the automotive industry to educate and inform a customer. Journey like experiences make video content marketing fun for the viewer. Consumers remember the content and buy into the product.
For more information in how you can create shoppable content visit smartzer.com
Updated: Aug 24, 2021
Learn how to style Max Mara's SS2021 collection through Brown Thomas's interaction video series.
Luxury fashion has never been simpler with the Brown Thomas's series lead by style guru, Sinead Keenan. Using Smartzer's interaction video player, the Irish retailer was able to make tutorials shoppable.
Using this form of video ecommerce effectively educates the viewer on how to wear the collection. This provides an online, personal shopping experience that reflects the benefits of in-store shopping. Seeing the pieces demonstrated by a variety of models gives customers the confidence they need to make a purchase.
Execution:
Smartzer's clickable overlay was applied to the styling videos so viewers could tap to view items in the look. Once clicked, the hotspot brings up a group popup in which the viewer can choose their product, size and add it to their bag. A side carousel brings up all the featured looks with all the shoppable products. At the end of the video the replay screen brings up all the products previously shown for the customer to reconsider.
Check out the shoppable content live on Brown Thomas's landing page here!
Features:
Brown Thomas's use of video ecommerce featured the following:
Styling video with guest host
Clickable overlay with hotspots on selected looks
Browsable group popup
Sizing selection and add to bag functionality
Shoppable carousel showing all the featured looks
Replay screen with shoppable carousel
Conclusion:
Using shoppable content in a tutorial format provides a personal shopping experience. Through interaction video, viewers can choose products that are relevant to them, select sizing and add straight to their basket. Brown Thomas's style series with Max Mara makes style advice accessible from the comfort of the viewers home.
For more information on how to create interactive video ecommerce visit smartzer.com