Updated: Jun 18, 2021
Video interactivity has the capacity to connect consumers and brands like never before!
In 2021, online shopping has boomed with 1.8 billion people across the globe buying goods on the internet. So, it is unsurprising that brands are constantly looking for better ways to communicate with their customers digitally.
Video interactivity has made it possible for brands and customers to engage in virtual conversations. Consumers are no longer passive viewers in video content marketing, but active participants. As a result, people feel more familiar with brands and trust is built from the comfort of the customers home.
There are several interactive video services that can help brands to build customer relationships. Shoppable video technology allows products to be displayed in a clear and exciting way that gives viewers the confidence to buy. So, here are a couple of formats that can help brands communicate with customers and boost conversions.
1. Conversational Commerce
Conversational commerce is a service that allows customers to speak to brand representatives 24/7 or in real time. An example of an interactive video service that uses conversational commerce is Hero. The platform lets brands set up texting chats and video calls with their customers to discuss products and offer recommendations. By chatting with brand reps, consumers can gain key info on products and build the confidence to buy. This also offers brands the chance to upsell to maximise profits. Hero's shoppable video technology provides a human feel to computer driven bots, allowing customers to give a face to the brand. This personalised experience generates a welcome, community feel. Calls can also be with multiple customers at once. As a result, the interactive video service can engage many people at once to sell multiple products.
2. Shoppable Livestream
Interactive livestream can boost engagement and conversion in a matter of minutes. Hosts stream in real time to sell products to a live virtual audience. Interactive video service, Smartzer helps brands to deliver exciting live shopping events for their customers. Brands upload product links to a player, connect to their chosen streaming platform then broadcast to their audience. Viewers can shop directly from the stream. By livestreaming, hosts can tell their brand story and give their audience a behind the scenes look at their products. This bespoke, one off experience encourages customers to make impulse purchases. A chat bar helps viewers to communicate with hosts by asking questions or simply showing their appreciation. Shoppable livestreams can be initially ticketed events to provide a sense of exclusivity. Following the stream, video content can be repurposed as on-demand shoppable content that supports video interactivity on ecommerce.
For more information on how to connect with your customers using shoppable video technology, visit smartzer.com
Updated: Jun 7, 2021
Video is without a doubt the most popular form of marketing with customers. In fact, 82% of Twitter users prefer to find out about a brand or product via video.
With Gen-Z audiences more social media savvy than ever, brands are adapting their content with virality in mind. But how does shoppable video fit into this?
What is shoppable video?
Shoppable video is a type of video content marketing that supports user interaction. They have clickable hotspots that the viewer can tap, swipe, spin or zoom onto to find out product information, add the product to cart or visit the brand ecommerce to finalise the purchase. Call to action buttons like 'Buy Now', 'Sign up to newsletter' or 'add to cart' encourage viewers to become active participants in the content.
These days, our social media feeds are saturated with content. Interactive video on Facebook, Instagram, TikTok and Twitter can help brands to stand out against the crowd as they achieve 3-4x more engagement than standard video.
Why is shoppable video the future for social media marketing?
The average person consumes 84 minutes of video online per day. The rise in mobile devices can largely be attributed to this. More than 50% of internet traffic comes from mobile devices. With most people browsing on social media, this is where content has to be its best.
The engagement, CTR and conversion rate of shoppable video is second to none. As a result, using this video content marketing strategy has become increasingly important. Additionally, with livestream shopping on the rise, standard video just doesn't cut it anymore.
How to start using shoppable video in your social media strategy!
Firstly, you will need to decide how you want to make your video. There are plenty of interactive video platforms out there that will help you make a dynamic and immersive shoppable video that converts. Smarzter's shoppable video editor allows brands to tag their videos with product information via a clickable overlay.
Content can be repurposed video or alternatively a video made specifically with interactivity in mind.
Include an effective call-to action such as 'buy now' 'sign up to mailing list' or 'book a test drive'. This will notify your viewer that your video is shoppable.
Think about what content your viewer will be expecting. Make sure product tags are relevant and informative but also exciting and fun. This will make for an engaging shoppable video.
Incorporating story telling into your video content marketing will give your customer an enjoyable insight into your brand. On social media, customers look for quick, entertaining content that informs. So, make sure your video is a suitable length, possibly no more than 60 seconds.
Ensure content is mobile friendly! If you want your video to be viewed on an app format, vertical videos work the best.
To find out more information on how to create a shoppable video and interactive video on Facebook, Instagram visit smartzer.com
- May 6, 2021
Updated: Jun 18, 2021
Magiclaze teamed up with Smartzer to deliver an exciting and completely shoppable livestream!
Following in the footsteps of Chinese brands, the German fashion brand wanted to deliver a completely new shopping experience for their customers. So using Smartzer's livestream shopping app, they were able broadcast and sell in real-time!
Magiclaze sells a variety of stylish products from hoodies, sweatshirts, beaded jewellery to handbags. By demonstrating them using live video shopping technology, their viewers had a complete, detailed understanding of the products which gave them the confidence to buy!
Execution:
The brand used Smartzer's interactive video app to upload the products they wanted to display. This was done manually via SKU. They were able to build a shoppable carousel alongside the stream for viewers to click and browse alongside the broadcast. Magiclaze then connected the player to their chosen streaming app using the RTMP link and stream key. The hosts then went live to display their products to customers online. Viewers could communicate by sending messages in the chat bar which provided a community feel.
Watch the video stream below!
Results:
Magiclaze created a dynamic, engaging and informative live interactive video experience. The hosts were able to demonstrate products clearly encouraging viewers to buy. The video was a success and resulted in the following feature functions:
The stream featured a chat room for their customers to interact with hosts
Shoppable carousel allowed viewers to browse a variety of products without disturbing the stream
clickable popups allowed customers to shop live by adding products to their basket for purchase
To watch even more Magiclaze livestream content click here!
Conclusion:
Creating interactive video was made easy with Smartzer's app. Viewers could actively engage and make impulse purchases as a result of the one-off event. This made live shopping extremely exciting and memorable.
Creating a shoppable live stream doesn't need to be difficult! For more information visit smartzer.com