- Aug 6, 2020
Updated: Feb 12, 2021
TRANSFORM YOUR ADS ON TIKTOK USING SMARTZER SHOPPABLE TECHNOLOGY
Over the past year, TikTok's popularity has soared. The highly talked about and highly addictive video-based Social media app has seen record downloads in over 40 countries and has recently opened up its new TikTok business ad account interface. The app is now a true rival to the likes of Facebook and Snap, and as businesses flock to get a slice of the action, it's a platform that is here to stay.
Advertising on the platform is still in its infancy, however, as there are still only a limited amount of placement types and creative tools available to use. Standing out and connecting content with commerce on the platform can, therefore, prove difficult. One way to overcome these difficulties is through the use of Smartzer technology, as it's now also possible to trigger shoppable and interactive experiences directly from paid media campaigns within TikTok. See how brands can stand out with Smartzer technology below:
1. Smartzer MINI Shop
Through connecting the campaign call to action with the Smartzer MINI shop links, you can now connect your TikTok ads directly to your product feed in Smartzer. Users simply click on the ad to instantly see all shoppable products and a direct link to shop via the brand's e-commerce. The Smartzer MINI shop pages are lightweight, easy to use, and help inform the users of a range of product information, which can lead to higher conversion rates, and a stronger ROI.
Content examples:
TikTok Makeup Tutorial Video - Link MINI shop page with products in the look 💄
TikTok Fashion Outfit Video - Link MINI shop page with items in the look 👗
TikTok Recipe Video - Link MINI shop page with all ingredients needed 👩🏻🍳
2. Launch the interactive experience
Each Smartzer interactive experience is optimised for mobile, meaning sharing Smartzer players has never been easier through Social media channels. Users can experience highly engaging interactive content by simply launching the Smartzer experience from the call to action URL on your TikTok campaigns.
Content examples:
TikTok Work-out Videos - Launch to an interactive and shoppable work out video 🥊
TikTok Travel Videos - Launch to interactive hotel tour 🏖
TikTok Auto Videos - Launch to an interactive tour of car 🚗
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As TikTok grows into a more and more important platform it's safe to say technologies outside of the platform are moving with it. For more information on how Smartzer can support your latest campaigns feel free to get in touch via our website:
Updated: Feb 12, 2021
UNLOCKING THE LATEST ZIMMERMANN RESORT CAMPAIGN'S TRUE POTENTIAL WITH SHOPPABLE VIDEO
Photo: Courtesy of Zimmermann
Objective
Captivating audiences online has never been more important for brands in the ever more competitive digital landscape. Long-standing Smartzer collaborator, Zimmermann, is also no stranger to the art. Each new collection demonstrates the immense power of beautiful digital art direction and product design. As part of an ongoing collaboration, the team at Zimmermann sought to apply the Smartzer interactive overlay to their 2020 Resort RTW, Super Eight, collection video. The ambition was to not only provide the users with a way of discovering and shopping the collection more easily but to also do it in a way that compliments the brand image online and featured content.
Execution
Video: Zimmermann Resort RTW 2020, Super Eight campaign page.
The campaign video featured the Smartzer interactive overlay which subtly integrated onto the campaign landing page. Through this frictionless integration, each user was able to access each of the looks featured in the video by simply clicking on the product in the video itself. While the video plays, the users also have the opportunity of exploring each of the looks by clicking on the carousel on the sidebar. The campaign was deployed on each of the Zimmermann Aus, US and UK websites. The Zimmermann sales tracking tool made good use of the intelligent multi-market ability of the Smartzer player, providing unique ids for each market and therefore the ability to separate analysis for each market.
Explore the campaign:
Results
14% Average CTR
34% Overall Engagement Rate
Want to make your video shoppable? Try Smartzer free for 14 days
Conclusion
While the efficacy of a campaign can be hard to gauge on aesthetics alone, this one truly was a good example of how technology can support and not disrupt beautiful content. The high click-through rate and slightly below average engagement rate on the video was a testament to the subtly of the overlay. Seemingly, users who wanted to find out more and purchase the products could and would, while users could also sit back and soak in the content more passively. The campaign also helped drive strong sales over the season, demonstrating how shoppable video can be not just a way of captivating audiences online but also a tool that can have a positive impact on a business's bottom line.
- Jul 13, 2020
Updated: Jun 23, 2021
LAUNCHING THE LATEST VALENTINO COLLECTION WITH A FULLY INTEGRATED SHOPPABLE VIDEO EXPERIENCE
Photo: Courtesy of Valentino
Objective
Over the past few months, it has never been more important to better engage with customers online and that trend is here to stay. For the latest Valentino campaign, the ambition was to deliver a video experience that not only fulfilled a growing consumer need but also enhanced the way customers can shop Valentino products online.
Execution
By using Smartzer’s interactive video technology and in close collaboration with the team at YOOX Net-a-Porter a fully customised cross-platform shoppable video experience was created for each Valentino.com international market. Each item of the new collection was integrated into the video through a live product API feed, enabling live in-video product data to be presented to each user in every market. The onsite video execution also included the Valentino.com quick buy function, which enabled each user to browse the items in the video and directly add them to their cart.
The multi-channel campaign also ran across all Valentino social platforms, including Instagram, Facebook, Twitter, Pinterest and Kakao, plus it was distributed via the Valentino APP and e-mail newsletter. By using the Smartzer GeoLocating tool, the campaign video was easily shared organically, with all users seeing the relevant language and the product information based on the country location of their browser.
Click here to view the video.
Results
24% CTR on Campaign
50% Overall Engagement Rate
60% Average Engagement Rate on Instagram
Want to make your video shoppable? Try Smartzer free for 14 days
Conclusion
With many customers now treating Valentino.com as their local store, the campaign was a welcome new addition to the website. The shoppable video saw very high engagement rates thus providing an effective discovery tool for users on site. Having been amplified through Social media, the shoppable video saw further success in each of the different Valentino channels. In particular, there were incredibly high levels of engagement and click-through rates by sharing the video via the Instagram Bio, highlighting the true flexibility of the technology for each separate Valentino audience. Overall the campaign was definitely one to remember and will inspire many future campaigns to come.