Updated: Feb 15, 2021
REINVENTING LONDON FASHION WEEK WITH A DIGITAL PLATFORM
An image from Bianca Saunders’ collaborative zine We Are One Of The Same. Photograph: Joshua Woods
In a post-coronavirus world, where live runway shows were not possible, Smartzer partnered with the British Fashion Council in order to help reinvent London Fashion Week on a fully digital platform.
Execution
The Smartzer interactive technology was used to convert video content into interactive and clickable experiences and the new interactive daily highlight reel videos from London Fashion Week. The interactive video's were designed to create a seamless and highly engaging way for viewers to experience content on the new platform. With one click customers can instantly learn more about each designer and navigate directly to their profile. This interactive video platform provided viewers with an attractive and easy method of discovering new designers and also allowed designers to provide additional experience and information for their customers.
Click to watch the highlight video from London Fashion Week here.
Results
Average Click-Through rate (from views to designer profile page): 78%
Engagement rate (percentage of viewers who interacted with the video): 87%
Want to make your video shoppable? Try Smartzer free for 14 days
By taking away the usual barriers to entry and captivating the online audiences, the LFW online event was a success with a combined reach of 3.5 million across all platforms, making this a more sustainable option for fashion weeks to use in the future. As an indication of how successful the reinvention of London Fashion Week was, the new interactive video platform will remain live indefinitely with the next London Fashion Week taking place on 18th-22nd September 2020.
The Smartzer interactive videos highlights showed particularly high engagement rates and helped drive traffic to the designer pages, thus acting as a great discovery tool for fashion fans during London Fashion Week. As a second phase of the collaboration, the interactive video technology will be extended to designer runway shows and presentation videos on the new London Fashion Week Digital Platform. The June London Fashion Week 2020 might well be over, but London’s digital catwalk revolution has only just begun.
Read more here:
- Jun 3, 2020
Updated: Feb 12, 2021
Learn how top marketers are repurposing old content to maximise ROI.
The COVID-19 pandemic has forced many businesses to reassess many of their business practices. Social distancing measures have led to the creation of new innovative solutions in companies day to day operations. From rethinking in-store experiences to online product launches, companies with agility have found many ways to engage and excite their consumers over the past few months.
When it comes to marketing brands have also been faced with many challenges when generating content. Filming content whilst keeping at least 2 meters apart, for example, is very limiting and many brands have seen their content pipelines come under pressure. In order to overcome these issues, there are a few inventive strategies marketers can put into practice, including how to repurpose existing content they might have in their inventory. Find out how to boost the return on investment and provide longevity to content by downloading our report below.
Free Report: How to Boost ROI on Existing Content
Updated: Feb 12, 2021
How to easily transform your store into an online shoppable experience using Smartzer technology.
The global impact of the COVID-19 crisis has been immeasurable. The lockdown measures implemented by governments globally have caused major upheaval for businesses and made much of their brick and mortar infrastructure become obsolete. As lockdown measures begin to be lifted, the consumer appetite for online shopping continues to grow. Because of this companies are now looking to bring their in-store experience online in order to make the most of their investments and adhere to their customer’s behaviors.
Creating online store experiences that live up to physical in-store experiences can be a daunting task, however, through the use of Smartzer technology, the task has never been more straightforward. Here is our simple guide demonstrating how store owners can easily create an online shopping experience by using readily available tools.
Step 1 - Film your store
In order to capture your store experience, simply create a ‘walk-through’ video of your store. If you have a lack of filming equipment a modern-day smartphone can do the trick. Click record and slowly walk through your store filming each item in situ and panning from one to the next. Once complete, feel free to add an additional soundtrack to your video using video editing software. Here are a few royalty-free sites in which you can find a range of tracks:
Epidemic Sound - http://www.epidemicsound.com/
Audio Jungle - https://audiojungle.net/
Jamendo - https://www.jamendo.com/
Step 2 - Build your interactive video
After creating your video simply upload it to the Smartzer Editor along with all the relevant information of the products you wish to feature. In order to make the video shoppable, connect each item to a product landing page, alternatively feel free to add a customised call to action for each product depending on availability.
By using the Smartzer Editing Suite, you can drag and drop each item to the video and generate clickable hotspots to your video. The intuitive interface is easy to use, with a 1-2 minute video taking up to 15 minutes to create.
Step 3 - Embed your video on your website / share through social media
Once completed, the video can now be easily embedded on your website. With no integration needed, the interactive video is compatible with any website and works efficiently on different browsers and devices. You can also distribute the interactive video via social media channels to maximise the reach of the experience.
To find out more, click here