HOLLY NICHOLS x SMARTZER

In a year full of high profile feminist campaigns and global online movements, Smartzer are delighted to be involved in iconic London department store Harvey Nichols’ own celebration of femininity and female empowerment- the Holly Nichols campaign. This revolutionizing re-brand will run throughout September and coincide not only with the coming of a new fashion season, but also a series of in store events celebrating inspirational women alongside cutting edge fashion.

However Holly is not just a name- through partnering with Smartzer viewers are able to interact with the ‘Meet Holly’ video in order to discover the fashion and brands used to express what she represents. The Smartzer shoppable interactive overlay enables viewers to click directly on the video in order to discover looks and individual items. In this way it is possible to go directly to items from the image, or the optional sidebar can be open during the video to watch and browse simultaneously. So it could be said that as the video demonstrates Holly’s stylish and fun side, the Smartzer addition can be seen to emphasize her modernity and love of accessible fashion!

Not only is the Smartzer interactive video a key element of the Holly Nichols campaign, we are happy to say that Smartzer technology has also been used on the Holly Nichols x Calvin Klein 2015W39NYC video currently on the Holly/Harvey Nichols homepage! Looks can be explored by simply clicking on the video, with links to the individual product page allowing easy buying.

Throughout this campaign Smartzer has enhanced videos to allow an optimum viewing experience, whilst offering the choice to also engage with the content. The ease of this shoppable experience- allowing customers to shop directly from the video- encourages further engagement with the products available and exploration of the Holly Nichols message.

FORBES ON SMARTZER

Smartzer is very pleased to represent the success of e-commerce in a recent Forbes article written by Katie Baron. The article looks specifically at how Smartzer is developing its products to remain at the forefront of shoppable technology as the demand, and competition, for this service grows.

Amongst this evolving landscape, Smartzer is both refining its existing interactive shoppable overlay and working on new technologies to ‘monetize those huge swathes of extremely valuable content that brands are creating but disregarding, often unaware it could be translated into commercial gold’ as our founder Karoline Gross put it.

As the article explains, Smartzer aims to translate this content through

• introducing shoppable technology to existing in-store touchscreens

• adding our unique technology to social media influencers’ posts

• creating a system which allows brands to monitor interaction with products in real time, therefore allowing more efficient platform budgeting

From helping stores develop fully connected environments, to including social media influencers in the daring world of interactive video shopping, and new creation of Smartzer in one unified tool, we are continuing to advance the Smartzer service to meet the requirements of this growing industry.

To find out more about these tools and how they will impact shoppable videos read the full article, and be prepared for what we have coming from now into 2019!

JAGUAR E-PACE INTERACTIVE VIDEO

Smartzer is excited to share their second collaboration with Jaguar Land Rover and reveal how our technology has taken the unveiling of the Jaguar E-Pace to a new level across 11 markets in the Middle East. Smartzer’s interactive video player was included in the interactive ad unit built by Exponential.

The interactive overlay provided by Smartzer services allows customers to see for themselves how the car combines looks, agility, and dynamic driving by providing further information with just one click. Within the video Smartzer’s unique interactive technology allows luxury car enthusiasts and clients to explore the car’s beautiful panoramic glass roof, powered gesture tailgate and Ingenium engine to give a taste of what this new model offers. The video also links directly to the Jaguar website to offer even further exploration of the vehicIe and the opportunity to book a test drive directly from the ad campaign.

See an example of the Ad Unit on Tablet devices here.

See an example of the Ad Unit on Tablet devices here.

Here at Smartzer we are extremely proud to have the iconic Jaguar brand employ our services once again, following on from the success of the Range Rover Velar campaign. The previous campaign showed engagement rates increased 20 times following on from Smartzer’s interactive addition to the video; this result has been echoed with the launch of the Jaguar E-Pace video, proving once again the relevance, versatility and value of the Smartzer platform for companies as well as consumers.