- Aug 12, 2018
Updated: Feb 15, 2021
Smartzer founder Karoline Gross was recently interviewed by the women in tech, venture capital and entrepeneurship publication Femstreet, and featured on the online platform of Medium, designed for innovative ideas and original perspectives.
Described at the ‘future of video shopping’ Karoline presents the tough yet rewarding reality of creating a company as unique as Smartzer - from taking inspiration from the success of online video streaming to the challenges of funding and leading a team, and understanding the necessity to start small with room for growth in an ever evolving field.
Karoline expressed her desire to help both providers and consumers, to influence the advertising industry in its own transparency alongside providing brands with a more accurate understanding of what their audience want whilst strengthening consumer accessibility. Karoline hinted at how this is becoming more of a reality daily as Smartzer is working on the launch and implementation of a more scalable and repeatable business model to ensure the dream of Smartzer becoming an everything apart from video production service for everyone to access.
Link to the full article here
- Aug 12, 2018
Updated: Feb 15, 2021
Last week Harvey Nichols launched a shoppable video campaign featuring the beautiful new collection by Chloé.
The shoppable video is positioned directly on the Harvey Nichols homepage, where viewers have the option to interact and shop from the video, by clicking on items that the model clothes. It is a perfect example to show the seamless transition from the video to product, and allows the user to enjoy the interactive experience.
The Smartzer tech was the perfect pairing for Harvey Nichols campaign video because of our subtle and bespoke player and seamless engagement.
To work with such iconic brands is something that we are very proud of and cannot wait to create and share more shoppable campaigns with you very soon!
- Jul 4, 2018
Updated: Feb 15, 2021
The Tory Burch Foundation team interviewed our founder Karoline Gross about how technology is changing consumer shopping habits.
" Why Tech is Changing What Your Customer Wants. Imagine watching a video on your social feed and as it’s playing, you can start shopping for the products you see and love – cue Smartzer. Since its official launch in 2014, Smartzer has been built into an award-winning startup with clients including Sephora, Galeries Lafayette, and Valentino. The brilliant mind behind the company? Karoline Gross. Naturally, we were eager to learn more from this tech entrepreneur."
The interview was conducted as part of the #EmbraceAmbition campaign. The interview goes into detail about the story behind Smartzer and how the company evolved into a leading shoppable and interactive video technology platform.
You can read the full interview here: http://www.toryburchfoundation.org/resources/technology/why-tech-is-changing-what-your-customer-wants/