United State of Women

This week, we were fortunate enough to attend possibly one of the most exciting events we have ever been invited to. Our Founder, Karoline, went to The White House Summit on The United State of Women.

She flew to Washington and witnessed President Obama himself take to the stage to address issues surrounding gender equality. Throughout the day there were also numerous panels and discussions addressing the issues that women all around the world are currently facing.

It is so great to see more events addressing these issues if gender inequality. As a company founded by a young entrepreneurial female, it was such an honour to attend this summit. Being a part of an event that supports and empowers women in the workplace, the home, across the globe was incredibly inspiring. We hope the summit can really make a difference for future generations and give women the support and voice they need to live in a totally equal world.

You can read more about the events of the day HERE.

NYFTL Demo Day

After three incredible months in the Big Apple, the New York Fashion Tech Labs programme that we have been a part of came to its end this week, in the form of a graduation/demo day style event.

Our Founder, Karoline, took to the stage in the new Time Inc HQ and shared the story of Smartzer and its business model with a roomful of investors and retailers. We are so proud and feel very fortunate to be a part of an incubator programme that aims to accelerate opportunities for female founders and their companies. We really do feel as though our product can help retailers, and in fact all kinds of businesses and brands. So, to be a part of something that also recognises our technology as innovative and worthwhile means a great deal. It was a very exciting moment for us to share our story with the audience.

All of the feedback and comments regarding our product and what we are doing for the retail industry was extremely positive. So, we would like to say a massive THANKS to all of those that shared their thoughts and kind words. We have had an absolutely incredible time being a part of the NYFTL. We will take the opportunities we have been given to push our tech forwards and continue to encourage innovation within the retail industry. We hope to prove that shoppable technology is the future of video content marketing.

M&S and Smartzer nominated for Retail Week Awards Digital Customer Experience of the Year

We must be on a lucky streak because we have now been shortlisted for the Retail Week Tech and Ecomms Awards 2016! Our work with Marks & Spencer has been nominated in the category ‘Digital Customer Experience of the Year’ and we feel very lucky to be included for this collaboration. It especially means so much as we are constantly striving to provide an even better online customer experience, and ensure everybody can shop in a quick, easy and seamless manner.

We had a great experience working with one of the UK’s biggest and most treasured high street retailers, so to be recognised for our work with them is really great.

The awards themselves don’t take place until September, as a part of the Retail Week Buzz Summit, but we’re already looking forward to it! Please join us in tweeting your excitement for the awards, and our nomination, using the hashtag #RWTechEcomm.