Updated: Jun 7, 2021
Email marketing is one of the most popular forms of content out there. However, sometimes it can be difficult to grab the attention of your consumer to prevent them from deleting your email.
Video has a colossal amount of power across all stages of the marketing funnel. Dynamic, visual and audial content can inform a customer and convert them in seconds. Interaction video has the capacity to do this across all forms of marketing, particularly within emails.
What is interaction video and how can it transform email marketing results?
Interactive, tag videos allow the viewer to click to explore product information. Consumers can tap hotspots to find out details about brands, call to actions encourage viewers to 'see more', 'buy now', 'add to bag', 'book a test drive' and more. Tag videos give the viewer the chance to get involved with the content to find out information about the products that are the most relevant to them. The possibility of personalisation engages the viewer and drives them to your ecommerce product pages as informed traffic. Here, they can make the confident decision to purchase.
Email marketing has the ability to be especially personalised. Fields can determine your consumer's first name to address the email in a friendly way. This often results in higher open rates. In fact, 69% of responders said they were more likely to buy from a brand who used personalisation in their content marketing.
It is likely that if your consumer is on a mailing list, they will already be informed about your brand. Using interaction video in emails is extremely powerful as it gives the informed customer the extra boost they need to buy. You could use it to your advantage to market a new collection, feature or product to existing customers.
Check out Dior's jewellery example with interactive video platform, Smartzer:
This was used in email newsletter marketing to inform customers about a new collection.
The player was incorporated as an organic link attached to a gif. Viewers could click the gif to find out more information on the collection and be transported to the brands ecommerce. Gif's are a great way at grabbing your viewers attention as they use motion to capture the eye and lead the consumer to the tag video.
Curious customers are not only informed by content, but entertained. This generates 2x more conversions than passive content!
Effective calls to action should be used in email marketing to push the consumer to engage. Check out Pret's email marketing campaign for summer frappes below!
Interact with the campaign here!
The fun, gamified experience of personalising your own frappe offers a memorable and fun way to experience the product online, almost replicating the benefits of being in store. You can almost taste the refreshing, zesty, ice-cold frappe thanks to Pret's interactive email marketing.
Push your brand even further with shoppable livestream promoted in email marketing.
Not only can you link on-demand interactive video in email, but you can use it to drive your customer to a shoppable livestream. Shop live formats are sweeping the internet and more and more brands are selling their products via broadcasts. Platforms like Smartzer provide brands with the tools to allow their customers to shop live. Hosts talk viewers through their products via the stream. The player then adds clickable product popups to direct viewers to ecommerce with the option to add items straight to their bags. You could import a link to this stream in email marketing to notify consumers of the event. You could also send an email in the run up to generate hype.
All in all, combining interaction video with email marketing can help your brand smash engagement, CTR and conversion goals. When it comes to livestream, the format offers a crucial bridge to connect customers and brand representatives.
If you want to find out more about interaction video and shop live technology visit Smartzer's website here!
- Jun 3, 2021
Updated: Sep 7, 2021
The apps you need to win with live shopping on Shopify
Live stream shopping is the biggest trend sweeping the internet right now. You may have heard about the video ecommerce format from China who have been selling live for years. However, now it's the rest of the world's time to catch up. After all, live stream shopping can help you sell thousands of products in minutes.
If you need convincing, California-based Japanese pop culture brand JapanLA has seen big success through livestream shopping on Popshop Live. In just one show, it sold $17,000 worth of products through more than 1,500 individual checkouts.
But live stream shopping isn't just reserved for big brands. Now, brands and merchants on Shopify can use apps to broadcast, communicate and sell to their customers.
So, we have put together a list of the most exciting apps helping brands to sell their stock live on Shopify.
1. Shoppable video and Shopify live stream with Smartzer
With Smartzer's app you can create livestream Shopify content in an extremely simple way. The app allows users to add a clickable overlay to their livestreams which allows viewers to shop directly. They can click product popups to view information such as sizing and pricing. They can also click a call to action to add the demonstrated product to their bag or be directed to the product page. Viewers can interact with hosts by commenting in a chat bar. Livestream shopify content can also be turned into on-demand shoppable video on ecommerce.
2. Live Video Shopping & Streams with Channelize.io
"Live shopping Shopify" lets merchants to engage viewers in real time to sell products. With Channelize's app, brands can host live, engaging shopping session and promote products in real time. This could be used for new collection launches, customer Q &A's, collaborations, Shoppertainment and more. You can view the metrics from your stream after the show.
3. Live Shopping with Livescale
Live shopping Shopify content is also supported by the Livescale app. Brands can generate real-time results with in-video checkout, live chat and a branded gamification feature. Metrics make viewing audience insights easy. Set up is easy with no coding and it is compatible with smartphones, cameras and all ecommerce merchants.
4. InstaConnect Live Videos by LTS INC.
Instaconnect is a livestream Shopify conferencing tool that allows you to connect and interact with customers. Audio and video features allow for real-life relationships to be built virtually. Presentations are like webinars to educate customers about products to they can buy with confidence. You can get notifications when a customer wants to talk to you and call directly from your smartphone.
5. Live shopping Shopify with Baaz
You can use Baaz Shopify live stream to provide your customer with a live video shopping experience from the comfort of their own homes. These live shopping experiences bring together the benefits of in-person shopping with the speed of online shopping. Streams can be one to one or one to many, customers can also communicate with brand reps in a chat room.
For more information on how to create shoppable livestream and on-demand interactive video click here!
Smartzer is thrilled to announce our game changing app on Shopify. Now, brands on the platform have the opportunity to create shoppable video on Shopify as well as Shopify live streams.
With Shopify, you can access Smartzer's award winning video technology and create clickable, shoppable video that engages and converts.
Add an interactive overlay to your videos and tag it with product information to captivate and educate customers. This will drive more qualified traffic to your store and provides consumers with a great opportunity for product discovery.
We have previously helped marketers from brands such as Adidas, Valentino and Sephora increase ROI on their video content by making videos shoppable and interactive. Users can easily add hotspots to any video to create a pop up with clear CTA to learn more or purchase a product. The video can then be distributed across any marketing channel including website, email and any social network. The platform also features full analytics to measure the performance of each piece of content.
Check out one of our previous collaborations with SHEIN:
Smartzer's app provides brands with a simple solution to the live stream shopping trend. Create shoppable Shopify livestreams that sell in real-time, combatting obstacles put in place by the COVID 19 pandemic. Live shopping can help you to bring the benefits of in-store shopping online with hosts who can offer product advice. A chat bar allows the audience to ask questions and interact with hosts, providing a sociable, community feel to ecommerce.
Here's an example of how your shoppable Shopify livestream could look!
How it works:
With Smartzer for Shopify, brands can create video content that sells by:
Engaging customers with interactive, clickable hotspots: The clickable overlay allows viewers to become active participants in content. They can personalise their experience by selecting relevant products and choosing sizing options and colour ways before adding to bag or making a purchase.
Direct customers to product pages and ecommerce landing pages: Turn viewers into informed traffic with product tags. Calls-to-action direct customers straight to product pages to make confident, educated purchases.
Shoppable Shopify livestream connects customers and brands in real time: Smartzer live stream creates a sociable shopping experience. Viewers can post comments in a chat bar to ask questions about products and speak to brand representatives.
Boost engagement, CTR and conversion rates: Interaction videos have proven to engage 3-4x more than standard video.
Smartzer is simple to use, quick to set up
Adding Smartzer as a plug in is super easy and stress free. Our team will take you through a demo and offer you all the resources you need to ensure that you get the most out of our app. We will send you our listing page for you to install the app which will kick start your 7 day free trial. After this, you can create shoppable video Shopify content and easily embed videos and streams on your Shopify website using the embed code or share using URL's.
For more information on how to create interactive, shoppable video Shopify content visit smartzer.com!