Updated: Feb 12, 2021
With video being a core marketing asset, the ability to add an interactive overlay maximises its potential. The rise of social media has shifted consumer behaviour towards immediacy and easy access to more information. Video interactivity is the perfect way of responding to this change by giving access to more information about anything in a video through a single click.
Adding an interactive overlay also gives access to additional analytics about each interaction with content. This provides a way to understand how customers engage with videos, what they are actually interested in, and which parts of your videos worked best on different channels.
Interactive video technologies add clickable overlays to videos. The overlays can be used in a wide range of use cases, from showcasing additional information for discovery purposes, to enabling direct in-video shopping.
Here are a few examples of how businesses are adding video interactivity to help drive engagement and sales online:
INTERACTIVE TRAVEL VIDEOS - LEARN MORE
Travel related videos often showcase beautiful and inspirational locations, hotels, and activities. However, actually finding out what has been featured can be very difficult and require a lot of searching. Using interactive video technology to tag videos, can transform these videos into fun discovery experiences where the viewer can click on anything they find interesting to instantly see more details with links to relevant web pages.
Video: Interactive discovery video example from Amazing Thailand
INTERACTIVE CAR ADVERTS - BOOK A TEST DRIVE
Every new car launch campaign includes a video highlighting certain new features of the vehicle. Using interactive technology to make these features clickable can add huge value to the content experience as the viewer can instantly read more details about each feature with relevant links and ability to download a brochure or to book a test drive for example. The video interaction also creates a seamless link from the inspirational video to the final call to action, helping car brands increase their conversion.
There are also examples of interactivity that can create an additional immersive experience such as the Honda campaign where the user was able to switch between day and night during video playback.
Video: Interactive video campaign from BMW on Instagram and Facebook
VIDEO ECOMMERCE & VIDEO SHOPPING - SHOP NOW
An increasingly popular use case for interactive video is to enable video shopping and livestream shopping. Interactivity can be used to make products in videos instantly shoppable, with in-video check out capabilities. This allows brands to convert videos from assets that were traditionally only used for awareness purposes, into a format that gets customers into the purchase funnel and enables direct conversion. Shoppable video format works across a wide range of categories from fashion to beauty, luxury to electronics and home.
Video: JD Sports shoppable video
The possibilities of using interactive video platforms to tag videos and create interactive experiences can be endless!
Make your first interactive video here
- Dec 22, 2020
Updated: May 24, 2021
Discover Smartzer's top highlights of the year.
As we say goodbye to 2020, here are some of the top highlights that we have managed to accomplish this year. Special thanks to all of the team and our customers who have gone the extra mile and worked hard together during a particularly challenging time for all!
Smartzer New Product Features
We launched 4 new product features that extend Smartzer’s technology to reach more users and in even more media formats:
Shoppable images - We no longer only work with videos, now you can also transform images into shoppable and interactive experiences online.
Smartzer MINI shop links - Use Smartzer MINI shop links on your favourite social media platforms, such as Instagram or TikTok.
Google Ads Integration - Amplify your data set by connecting the Smartzer player to your Google Ad account.
Shoppable Livestreams - Make your Livestreams shoppable and interactive.
Best-in-class Interactive Videos
Here are our Top 5 interactive and shoppable videos of 2020. Some notable projects also include Paco Rabanne, MINI, JD Sports, Brown Thomas & Arnotts, MAN Truck & Bus, to name a few.
Events
We contributed to some great digital events involving fashion, innovation, and technology, including:
London’s Fashion week with the British Fashion Council.
AI Luxury and Creativity hosted by Startup Inside group.
The Catalysts Podcast - a podcast that focuses on the key benefits of corporates and startups working together
co:cubed SixSixty/Retail Week - Digital Collaborators
Other highlights of our year were:
Find out how top marketers are repurposing old content to maximise ROI.
Using Smartzer technology to transform your store into an online shoppable experience.
Once again a special thanks to everyone who has helped make 2020 a year not to completely forget and who has kept strong when faced with such adversity. Bring on 2021!
- Nov 20, 2020
Updated: Jun 18, 2021
Easily build live shoppable videos using Smartzer
As part of our latest product update, we are pleased to announce that it's now possible to make your live streams shoppable using the Smartzer platform 🤩
GIF: Connect the Smartzer Shoppable Livestream to your Instagram Stories
By simply connecting your live stream to the Smartzer player, you can now easily enable customers to browse and purchase items featured in your Livestream while streaming the video Live.
The Smartzer Livestream player can be embedded onto any webpage or launched from any call to action URL on Social. When clicking on items in the carousel, customers can activate a fully customisable pop-up containing all relevant product information and shop each item. Once the stream is complete, it's easy to then convert your video into a fully shoppable video to add to your shoppable video repository onsite. What's more, the stream integrates seamlessly with the Smartzer ecosystem, meaning the player can make the most of each of the Smartzer product features such as multi-market support, product API feed, and add-to-basket integrations.
It's now therefore never been easier to stream live event videos to a broad range of consumers while providing them an easy and simple way of shopping for the items featured.
Would you like to know more? Get in touch with our team!