Raising your Ecommerce game has never been easier with these 5 up and coming video apps for Shopify fashion and beauty brands.
With brands embracing the world of online shopping, businesses are looking towards simpler, more efficient ways of marketing that not only wow but sell.
We have put together a fresh new list of exciting apps that can help fashion and beauty brands boost revenue with video...
1. Smartzer: shoppable video and live stream shopping
Smartzer offers Shopify brands the chance to create immersive, interactive and entirely shoppable content online. The platform lets users add a clickable overlay to content that viewers can tap to view product information. Video can be on-demand or in real-time with Shopify live stream shopping events allowing brands to add to cart straight from the broadcast. Livestreams can then be repurposed as shoppable content on-demand on Ecommerce landing pages.
Why is it suitable for fashion and beauty brands?
This app works really well for fashion and beauty brands as users can create shoppable styling and makeup tutorials. This demonstrates products in a super dynamic way, giving customers a 360 degree view, developing the confidence to buy.
2. Brandzooka: targeted social ads direct from your Shopify store
Connect and share your digital content beyond the constraints of Search and Social. Reach your consumers whenever they are with Connected TV, Web, Mobile, and Audio ads. This adds a new dimension to video through the power of television Level up your digital campaigns with our self-service platform. Communicate with the right audiences through demographics, interests and spending habits. Globally, or locally, you'll find them here. Advertise on Primetime TV streaming networks and platforms, target the right audiences and environments, and connect with your audience anywhere, on any device.
Why is it suitable for fashion and beauty brands?
Promote your products across platforms in a simple way. All you need is to download the app to start spreading the word about the latest collections and styles.
3. Videofy: make creative product videos
Create promotional and product videos in a matter of minutes, from existing images and metadata in your store. You can even make them in bulk for all your store’s products. Videofy provides an automatic way to instantly create video content for your online store and social media channels, including Facebook, YouTube and more as well as promotional and call to action messaging to increase incoming traffic, conversion, sales and ROI (Return On Investment). Videofy helps you to create a memorable video on Shopify to optimise the experience for site visitors.
Why is it suitable for fashion and beauty brands?
Take your product display pages up a notch with more visual, dynamic content. Show products in a more realistic way, replicating the benefits of in person shopping, virtually. This gives brands the exciting opportunity to show pieces in 360 degrees.
4. Promo: Deals and ads
Users select the video type within Shopify then the Video Maker app pulls existing footage and images. The app delivers an optimized video based on ad goals as the merchant publishes on Shopify product pages, websites, or Facebook, Instagram, YouTube and Twitter accounts.
Why is it suitable for fashion and beauty brands?
Using Promo to up-sell your products can boost revenue and brand popularity.
5. Spin Live: Shopify livestream
Spin Live's app lets e-commerce sites sell products directly in shoppable videos from influencers. The app has a two-click setup process for influencers to access products on a merchant's website and to start selling them in shoppable videos. Merchants can integrate Spin Live with product information, inventory and fulfilment.
Why is it suitable for fashion and beauty brands?
Show off your products in live consultations, replicating the benefits of in person shopping with help from brand associates. Buying makeup online can be a challenge for customers but showing off swatches via video stream can provide viewers with a clear understanding of shades and tones.
- Jun 10, 2021
With more and more brands incorporating interactive and shoppable formats into their e-commerce, many are looking towards interactive video platforms to succeed.
Luckily, if your brand is on Shopify, you don't need to worry about complicated integrations to incorporate this video content marketing technology.
There are some incredibly simple apps available to help your brand create captivating video on Shopify product pages to encourage site visitors to buy. So, we've broken down the list to give you the top platforms to use to create ridiculously engaging video on any Shopify.
Vimotia
Vimotia brings TikTok style videos to your Shopify store. This video Shopify App allows customers to shop from the content by clicking interactive widgets. You can import product videos from AliExpress, Amazon as well as YouTube, Pinterest, TikTok and Instagram.
Smartzer
Create incredible content - ideal for product discovery like the Bloomingdales UAE example above.
Smartzer's app helps brands to create shoppable video on Shopify product pages and beyond. The app allows merchants to add an interactive overlay to video content to make it shoppable. Customers can click on the video to view product information on pricing, sizing, colour options with the option to add the item straight to their bag. These videos can be shared across social media, implemented on product landing pages and used in email newsletters. Smartzer also offers a live stream shopping solution that allows brands to sell to customers in real-time broadcasts.
VStore
VStore allows brands to display products featured in videos below the content. They also allow merchants to create virtual shop tours as well as how to videos for products in an entertaining and engaging way. VStore makes it clear for viewers to see products with direct links to buy.
These apps are just some of the great shoppable solutions to create exciting, interactive video on Shopify.
Click here for more info on interactive live stream shop solutions!
For more information on Smartzer's shopify app click here!
- Jun 3, 2021
Updated: Sep 7, 2021
The apps you need to win with live shopping on Shopify
Live stream shopping is the biggest trend sweeping the internet right now. You may have heard about the video ecommerce format from China who have been selling live for years. However, now it's the rest of the world's time to catch up. After all, live stream shopping can help you sell thousands of products in minutes.
If you need convincing, California-based Japanese pop culture brand JapanLA has seen big success through livestream shopping on Popshop Live. In just one show, it sold $17,000 worth of products through more than 1,500 individual checkouts.
But live stream shopping isn't just reserved for big brands. Now, brands and merchants on Shopify can use apps to broadcast, communicate and sell to their customers.
So, we have put together a list of the most exciting apps helping brands to sell their stock live on Shopify.
1. Shoppable video and Shopify live stream with Smartzer
With Smartzer's app you can create livestream Shopify content in an extremely simple way. The app allows users to add a clickable overlay to their livestreams which allows viewers to shop directly. They can click product popups to view information such as sizing and pricing. They can also click a call to action to add the demonstrated product to their bag or be directed to the product page. Viewers can interact with hosts by commenting in a chat bar. Livestream shopify content can also be turned into on-demand shoppable video on ecommerce.
2. Live Video Shopping & Streams with Channelize.io
"Live shopping Shopify" lets merchants to engage viewers in real time to sell products. With Channelize's app, brands can host live, engaging shopping session and promote products in real time. This could be used for new collection launches, customer Q &A's, collaborations, Shoppertainment and more. You can view the metrics from your stream after the show.
3. Live Shopping with Livescale
Live shopping Shopify content is also supported by the Livescale app. Brands can generate real-time results with in-video checkout, live chat and a branded gamification feature. Metrics make viewing audience insights easy. Set up is easy with no coding and it is compatible with smartphones, cameras and all ecommerce merchants.
4. InstaConnect Live Videos by LTS INC.
Instaconnect is a livestream Shopify conferencing tool that allows you to connect and interact with customers. Audio and video features allow for real-life relationships to be built virtually. Presentations are like webinars to educate customers about products to they can buy with confidence. You can get notifications when a customer wants to talk to you and call directly from your smartphone.
5. Live shopping Shopify with Baaz
You can use Baaz Shopify live stream to provide your customer with a live video shopping experience from the comfort of their own homes. These live shopping experiences bring together the benefits of in-person shopping with the speed of online shopping. Streams can be one to one or one to many, customers can also communicate with brand reps in a chat room.
For more information on how to create shoppable livestream and on-demand interactive video click here!