Smartzer is thrilled to announce our game changing app on Shopify. Now, brands on the platform have the opportunity to create shoppable video on Shopify as well as Shopify live streams.
With Shopify, you can access Smartzer's award winning video technology and create clickable, shoppable video that engages and converts.
Add an interactive overlay to your videos and tag it with product information to captivate and educate customers. This will drive more qualified traffic to your store and provides consumers with a great opportunity for product discovery.
We have previously helped marketers from brands such as Adidas, Valentino and Sephora increase ROI on their video content by making videos shoppable and interactive. Users can easily add hotspots to any video to create a pop up with clear CTA to learn more or purchase a product. The video can then be distributed across any marketing channel including website, email and any social network. The platform also features full analytics to measure the performance of each piece of content.
Check out one of our previous collaborations with SHEIN:
Smartzer's app provides brands with a simple solution to the live stream shopping trend. Create shoppable Shopify livestreams that sell in real-time, combatting obstacles put in place by the COVID 19 pandemic. Live shopping can help you to bring the benefits of in-store shopping online with hosts who can offer product advice. A chat bar allows the audience to ask questions and interact with hosts, providing a sociable, community feel to ecommerce.
Here's an example of how your shoppable Shopify livestream could look!
How it works:
With Smartzer for Shopify, brands can create video content that sells by:
Engaging customers with interactive, clickable hotspots: The clickable overlay allows viewers to become active participants in content. They can personalise their experience by selecting relevant products and choosing sizing options and colour ways before adding to bag or making a purchase.
Direct customers to product pages and ecommerce landing pages: Turn viewers into informed traffic with product tags. Calls-to-action direct customers straight to product pages to make confident, educated purchases.
Shoppable Shopify livestream connects customers and brands in real time: Smartzer live stream creates a sociable shopping experience. Viewers can post comments in a chat bar to ask questions about products and speak to brand representatives.
Boost engagement, CTR and conversion rates: Interaction videos have proven to engage 3-4x more than standard video.
Smartzer is simple to use, quick to set up
Adding Smartzer as a plug in is super easy and stress free. Our team will take you through a demo and offer you all the resources you need to ensure that you get the most out of our app. We will send you our listing page for you to install the app which will kick start your 7 day free trial. After this, you can create shoppable video Shopify content and easily embed videos and streams on your Shopify website using the embed code or share using URL's.
For more information on how to create interactive, shoppable video Shopify content visit smartzer.com!
- May 19, 2021
Updated: Sep 7, 2021
Shopify offers a lot of resources in one place to help brands grow their businesses. But which apps are actually effective?
With this in mind, we've curated a list of some of the best and most exciting plugins that could take your brand to the next level. These apps are tailored to help you to promote your brand effectively, sell high quantities to customers and generate revenue and brand popularity.
Whether it's through video on Shopify, marketing ads, social media posts, stock management or stock creation these apps can help your brand succeed...
Smartzer
Smartzer's interactive video app helps brands to create clickable video on Shopify. You can add an interactive overlay to your video that you can tag with product information. Viewers will then be able to click on product hotspots to find out details and make purchases through calls-to-action like 'buy now', 'sign up to mailing list' and 'add to cart'. This shortens the path to purchase and offers viewers with an easy way to buy directly from video content marketing. You can use shoppable video on Shopify product pages or even create live shopping Shopify experiences with the app. Using live shopping Shopify customers can make purchases in real-time and directly from a brands broadcast.
PickyStory
PickyStory helps you to efficiently up-sell and cross-sell to boost your Shopify store. Use the app to show highly customisable deals that can be displayed on any page of your store. You can easily sell multiple products together in bundles (auto or manual) on your product pages, create a gallery of shoppable looks, use kits for tiered pricing offers, let customers create their own product bundle, aggregate multiple products and sell as one, and more. PickyStory auto-syncs your inventory at SKU level, making it easier than ever to keep track of your stock. PickyStory’s deals are all created with clicks (no coding skills required) and fully customisable to integrate seamlessly into your store.
Intelistyle
Intelistyle's AI Fashion styling app recommends personalised outfit ideas to customers. AI searches the internet for the hottest trends and applies them to the customer based on region, body type, hair, skin tone and personal style. The app allows online retailers to create outfits out of every product in their Shopify store. The app has a chat bot which allows customers to get tailored fashion advice as well as similar recommendations for products that are out of stock. The app automatically tags your products with the right labels to help you manage your stock efficiently.
BeProfit
BeProfit's profit calculator app provides a hassle free way for businesses to keep track of finance in one intuitive dashboard. The app integrates with all your ad platforms to deliver valuable insights on your ad spend, ROAS, best-performing ads, and more. BeProfit also lets you create, share and export custom reports or use predefined report templates, as well as calculate your Customer Lifetime Value - a key metric to take into account.
DelightChat
DelightChat is a Shopify helpdesk to manage customer support across channels like email, Facebook, and Instagram from a single screen. Fast-growing Shopify stores use it to streamline customer service requests, reduce response time, and stay on top of all customer queries. With DelightChat, you can view all Shopify order data next to the tickets, seamlessly collaborate with your team, automate your repetitive queries and analyze your support performance with detailed reporting. An easy-to-use interface, powerful features, and affordable pricing make DelightChat a great choice for modern eCommerce & DTC brands looking to deliver delightful support experiences.
Consolto Video Chat
Consolto helps brands to communicate with customers using live shopping Shopify experiences. Using chat bots and video calls, Consolto brings the benefits of offline, in-person shopping, online. This form of video on Shopify builds customer trust as customers can ask brand representatives questions in real time. It also provides brands with the opportunity to upsell their products.
Find out more about the app here!
Social Photos: create social proof from UGC
The Social photos app helps you to feature customer photos on your site. You can display user driven content from Instagram in a customer gallery. Consumers tag your brand and products then you can choose whether to feature them on your Shopify product page. Use posts to sell products through direct links and drive revenue from organic content. You can create social proof and flatter customers by showcasing their pictures in a gallery on your site.
Find out more about Social Photos here!
OptinMonster
OptinMonster helps brands to turn visitors into customers with CRM and onsite marketing campaigns. The app can drive more e-mail newsletter signups, reduce shopping cart abandonment, increase sales and revenue. By creating onsite marketing campaigns such as sticky popups, floating bars, slide in scroll box, gamified spin to win campaigns you can hook customers and generate sales. Create drag and drop ad campaign builders with targeting display rules. The app also provides you with tools to build effective CRM campaigns.
Find out more about OptinMonster here.
Back in Stock: Customer Alerts
SureSwift Capital's app allows brands to send notifications to customers when items are back in stock. Customers sign up with their details to receive updates on product availability. This means that businesses don't lose out on sales even though items are sold out. It improves the likelihood of product sales upon restock. The app also helps businesses to understand which products are the most popular so they can monitor stock levels.
For more information on the app click here.
Printful
Printful allows businesses without factories and warehouse's to print a variety of products to sell in their stores. You can print anything from T-shorts, bags, mugs to stationary. Printful manages inventory and sends products out when they are ready. The easy app means that design skills aren't necessary and it offers discounts and print deals.
Find more information here.
To find out more information about Smartzer's ability to put interactive video on Shopify homepages and our live shopping Shopify products visit smartzer.com
- May 4, 2021
Updated: Jun 7, 2021
It is no secret that video is the most informative form of content for educating new and existing customers quickly. Viewers claim they retain 95% of a message when obtained via video (Social Media Week). Compared to static images and text, video can tell your audience a lot about your product in a short space of time. This means that video has the ability to convert viewers into customers fast.
For brands on Shopify, creating video doesn't need to be complicated. There are several applications that can simplify the process and help businesses to produce content that converts.
A Shopify Video Maker is a tool that can take text, images and audio to create dynamic content. Here are some tools that can help you to create video on Shopify...
1. Video Background: by Code Black Belt
Add an exciting element to your website by creating a Video Background. Code Black Belt's app allows brands to choose any video for their ecommerce background quickly. You can choose which section of your website you'd like the video to cover and can edit the size, audio and more. The app is free for 30 days, easy to install and fully customisable.
2. Smartzer: Shoppable Video and Livestream
Smartzer's app helps brands to create immersive, interactive and shoppable content. Brands can choose to create an on-demand shoppable video in which they upload their product links to a player and then add them to a clickable overlay to make them shoppable. It is possible to share these videos across social media and implement them on ecommerce landing pages to boost engagement, click-through-rate and conversions. Smartzer also offers brands the option to create a Shopify livestream. Here, all you need to do is upload your products you want to display to the app before the stream, then link the player to your chosen streaming platform. Brands can then film a Shopify livestream in which viewers will be able to buy products in real-time without leaving the video. Check out the above example of Smartzer's livestream with German brand, Magiclaze, on Shopify.
For more information visit smartzer.com
Easy Video: Product Videos by Nexusmedia
EasyVideo allows you to copy and paste a link to YouTube and Vimeo videos to use it for items in your store. The app helps you to embed video code to product pages and display video instead images. You can adapt the video to suit your site theme, with some themes requiring extra configuration. So, instead of just a plain image you can demonstrate your products with an exciting, moving image. This will provide a more detailed view of your product, giving the customer the confidence to buy online.
4. Widgetic: Video Player
Widgetic allows users to create video on Shopify that showcase product features. The app allows you to add all of your social media video content into a single player to then customize them to match your stores onsite style. The app can also be applied to your product descriptions, playback content from your social media channels, testimonials and more. This way, customers stay informed with video updates.
5. Product Videos: Omega
Omega's software allows brands to add Youtube and Vimeo videos to product descriptions. Users can add multiple videos with no limitations on how many there can be. The tool lets users view a video in Lightbox Popup and you can select to display a single or gallery video. Users copy and paste the video URL into the app and can edit layouts.
6. Shopideo: Product video by Menelabs
Shopideo also helps brands add YouTube or Vimeo videos to product pages and can even create video thumbnails. An intelligent search engine allows users to browse product related videos to find there perfect content. The app doesn't slow down the speed of your product pages when browsing which creates a better shoppable content experience.
7. Promo.com: Promo Videos
Promo helps Shopify brands to capture their audiences attention and draw in business. The app automatically creates videos for your store, products, brand awareness, social channels and more from existing content. Just upload your desired videos and let the app do the rest.
8. Live Stream Shopping: by Channelize.io
Live Stream Shopping (app) helps brands accelerate purchase decisions by combining real-time product experience with product information verification and instant chat room communication. Shopify livestream apps allow brands to engage with buyers in real-time. Like Smartzer's app users host live, engaging shopping experiences to promote products and sell instantly. Videos can be repurposed as on-demand content after the stream has ended.
9. Vimotia: Shoppable Videos
Vimotia helps brands to create TikTok style shoppable content on their ecommerce to boost sales. The apps swipe feature turns ordinary videos into refreshing shoppable videos. Content is monetised by featuring an 'Add to Cart' button so that viewers can purchase with one click. Shoppable video shortens the path to purchase, encouraging impulse buying.
10. Tolstoy Interactive Video
Download Tolstoy to create personalised product recommendations, quiz, FAQ & video chat on your ecommerce. The app helps brands to create shoppable videos, interactive experiences and quizzes to promote your brand and sell. The app helps users to welcome visitors to their site with a personal touch, create interactive FAQ, automatically answer popular support questions to lower ticket volume and explain complex products in a way that shows.
Video helps to build brand loyalty by showing site visitors authentic and detailed product information. Using video content in marketing and across ecommerce is now essential for creating a name for your brand, so why not use the above apps to win on Shopify?!
For more information on how to create shoppable video and livestream visit Smartzer.com