Updated: Aug 25, 2021
Check out how you could use Smartzer's interactive video platform to create entirely immersive, clickable and shoppable live stream experiences.
In the first half of 2020, there were more than 10 million Ecommerce live-streaming sessions online and by March there were 560 million people watching live-streams in China.
Smartzer's shoppable video platform enables brands to create exciting, real-time buying events for customers to get involved in.
The super simple and seamless app takes the stress and cost out of content creation by streaming organic content directly into the player to broadcast to viewers.
But how does it work?
Here's a quick breakdown of how our live shopping feature works for brands...
1. Make sure you have set yourself up an account with Smartzer!
After getting in touch with Smartzer, we can provide you with an end to end demo of how our platform works. Feel free to visit our website and discover. Or, use our Intercom to the bottom right hand side of the page to chat to our representatives.
If you decide Smartzer is for you, you can download our live shopping Shopify app, or have us set you up an account for any other alternative Ecommerce site such as Magento, BigCommerce, WooCommerce, SAP, WordPress and more.
2. You will need a couple of things to start off with
There are some things you will need to ensure you have a successful live shop broadcast.
Download a third party broadcasting APP such as OBS and Larix. We recommend OBS for desktop recording and Larix for mobile streaming. You will be able to record your stream through these apps and connect it to the Smartzer shoppable live stream editor. You will need to adjust the settings and we recommend streaming in portrait mode!
Secure a good quality camera. But don't worry, you don't need studio quality equipment to stream, most mobile cameras have good enough quality in 2021.
Set up your streaming location. Make sure you have a aesthetic area to broadcast from with a nice backdrop, suitable lighting and good WiFi. There is nothing worse than a patchy stream that cuts in and out.
Plan your content. Who will be hosting the stream? What will they say and what products will they feature? Having an order of featured products will help whoever is using the editor to apply the shoppable products.
3. Using the editor
Our shoppable live stream editor has been created with simplicity in mind.
Firstly, you click to generate your stream to create a Stream Key and Server URL (RTMP link). You can input this into your third party broadcasting APP (OBS or Larix or alternative). You can then choose a suitable holding screen (splash screen) image and end screen image with text and a product carousel. The product carousel in the end screen will show once the broadcast has ended and summarise all of the featured products.
You can then import products manually by filling out a product form, adding prices, images and names. Or, you can import products using your API. With API integration we can connect to your product catalogue to pull in up to date product information by searching SKU numbers or Product ID's. Feel free to speak to our Account Manager regarding timelines for integration and requirements!
Once all of your products are imported and your broadcasting app is connected you are ready to click 'Go Live!'. You can enable comments so that your customers can chat during the stream, you can also disable them and swear words are blocked.
To feature products alongside the stream, click the plus icon on the product or drag and drop products from the import area into the feature area. Ideally, you will have one person hosting and one person managing the editor, so the editor controller can add the products as the stream plays. The viewer can then click popups to shop products.
Once the stream has finished in the editor click 'End Live' to display the end screen carousel to viewers. This will then save the stream recording to be re-watched or reused as on-demand content.
For more information on how to create interactive video and live shopping experiences visit Smartzer or reach out on Intercom!
Updated: Aug 24, 2021
Explore an alternate dimension with Auroboros' futuristic fashion show that was made shoppable by Smartzer for London Fashion Week.
With 1 in 10 people buying clothes solely for social media purposes, Auroboros seeks to solve the issue of fast fashion and fashion waste with entirely digital collections. These online products produce 97% less carbon emissions than physical clothes. The brand explores a unique, never before seen concept that could be the future of fashion influencing online.
Smartzer was able to help the brand create an immersive, interactive experience in which viewers could click to buy the virtual outfits on the screen.
Execution:
Auroboros created a gamified, dynamic shoppable video for London Fashion Week. The video featured multiple looks with multiple products that could be tapped to view more details with a link to the product display page. Interactive video technology was the perfect fit for the brands completely online collection and produced a memorable, futuristic experience that reflected the brands ethos.
Results:
Using Smartzer's interactive video platform, Auroboros' mind bending content resulted in the following features:
Immersive, clickable overlay with product hotspots
Group popup with multiple items in the look
'Shop now' call to action to transport the viewer to the product display page to buy
'Click To Shop' tag to notify the viewer that the video is shoppable
Side carousel for the customer to browse through items
Replay screen with carousel to give viewers the extra chance to buy
Landing page embedding
See the full video in action here!
Conclusion:
Auroboros took advantage of Smartzer's innovative video content marketing technology to product an equally as innovative and futuristic shoppable video. As a completely virtual brand, Auroboros encouraged viewers to interact with their products via clickable content to drive traffic to their website. As a result, interactive video has the ability to boost revenue to levels that are out of this world.
If you want to explore the future of shopping technology click here and learn why interactive video is the way forward.
Updated: Aug 24, 2021
See what it really takes to wow shoppers with Jacquemus' instantly shoppable video for their AW21 runway using Smartzer's interactive platform.
Fashion giant, Jacquemus, created the most elegant and eye catching fashion show of the summer featuring top models like Kendal Jenner, Bella Hadid, Adut Akech and more.
Execution:
The collection echoed natural forms and tones while adding in aspects of striking colour. Using seamlessly classic and straight lined silhouettes, the collection is bound to be replicated in many of our wardrobes this summer. The brand used Smartzer's interactive video platform to take their show to the next level by making it shoppable. Viewers could stream the show and click to add items to their basket to pre-order. This 'See Now, Buy Now' method of shopping proved to be extremely effective at charging impulse sales while creating a mesmerisingly entertaining experience for consumers.
Results:
The video resulted in the following features:
Interactive video overlay that allowed users to tap and scroll through the products that the models were wearing
Scrollable, explorable side bar featuring all the looks in the show
Add to cart functionality and sizing option dropdown to choose your perfect product
Group pop-up with vertical scrolling sidebar
End screen/replay screen with the option to restart the video
End screen carousel with all the featured products to scroll through
Watch the full video live on Jacquemus' website here!
Conclusion:
Using the magic of video interactivity, Jacquemus and Smartzer produced a ground breaking shoppable video experience for viewers. Customers could play a role in the content by clicking to choose their size and adding the item to their bag to buy. This engaging element has the potential to boost revenue through the roof.
If you want to learn more about how to create interactive video visit Smartzer here!