See the most gorgeous jewellery trends with Marina B's luxury shoppable content using Smartzer interactive video on Shopify.
Marina B boosted their video content marketing content with interactive and shoppable formats. Explore and entire collection in seconds by pressing play and tapping the screen to view product details. The brand creatively used video interactivity on their Ecommerce landing page to turn site visitors into qualified traffic by introducing them to a variety of products and information.
Execution:
The video seamlessly shows off a variety of styles as a model picks up and models the jewellery. By featuring multiple pieces the video introduces the viewer to their perfect accessory. The viewer can click product hotspots to view more details like pricing and add the jewellery straight to their bag. Consumers can also browse the shoppable carousel to the left hand side of the video to see all the items as the video continues to play.
Results:
By using Smartzer's interactive video platform on Shopify, Marina B was able to create a video that featured the following:
Clickable, interactive overlay tagged with product information
Single pop-up displaying jewellery image, name pricing, 'add to bag' CTA and 'discover more' link to product display page
Shoppable carousel containing all the featured pieces
Replay screen giving the viewer the chance to reconsider products and replay the video
Add to cart integration for easy, quick purchases
Seamless landing page integration
'Click to explore' call to action to notify the viewer that the video is shoppable
Check out the video live on Marina B's website here!
Conclusion:
Shoppable video can work for a variety of different products, especially jewellery. Marina B effortlessly shows off multiple pieces from a beautifully ornate collection to introduce and educate their customer in a matter of seconds. By using video interactivity, jewellery brands can massively increase customer engagement. Seeing products through the format of video is far more informative than static imagery and with the additional click, customers can feel encouraged and confident enough to commit to the purchase.
If you want to learn more about shoppable video visit Smartzer here!
And to learn more about our exciting new Shopify app click here!
Updated: Aug 24, 2021
Boost your business on BigCommerce with these 5 transformative video apps.
The race is on to optimise your Ecommerce in a digital age. If you are using BigCommerce for your brand, these apps can show you revolutionary new ways to sell using dynamic, immersive shoppable video formats.
Check out our five favourites below:
SMARTZER: SHOPPABLE VIDEO AND LIVE STREAM
Give your BigCommerce brand an edge with video interactivity. Smartzer's shoppable video platform allows brands to add a clickable overlay to their video content. Customers can tap to find out product information like pricing, sizing, colour options and more. Views can even add products straight from the video into their shopping cart to then check out. Video can be on-demand or live with brands being able to broadcast from their Ecommerce, selling in real-time. Customers can buy direct from streams via popups, with the option to communicate with hosts in a chat bar. Smartzer can be completely integrated with BigCommerce.
PHOTO AND VIDEO GALLERY BY POWR
Show off your products with customisable grids, user testimonial pages and video galleries. Brands on BigCommerce can add buttons to their site to redirect customers to your product pages, add captions and a search bar for easy navigation. The app efficiently uses automatic image cropping, adds image filters and allows the user to select a masonry or slider layout. These images and videos within galleries can be shared across social media platforms like Pinterest, Twitter, Facebook and Google.
VIMEO GALLERY BY ELFSIGHT
Elfsight Vimeo app is an effective instrument for those who have a website and who need to show Vimeo content on the site. You have an opportunity to collect playlists of videos, show channel, pick the best theme content for your gallery and more. Increase the level of engagement on the site showing the most enticing videos. Advertise your products with the help of video tutorials, reviews, and promotional shoppable videos. Attract more followers of your Vimeo channel using streaming commerce.
PRODUCT VIDEO THUMBNAILS
Improve engagement on Product videos by incorporating them into the thumbnail gallery beneath your main product photo. This customisation automatically pulls the video and displays it alongside your photo thumbnails, allowing the customer to easily access and watch while clicking through the gallery. If you have the video, there’s no extra work on your end—this add-on leverages the existing BigCommerce video fields to create the thumbnail.
BIGCOMMERCE TIKTOK FEED APP
Elfsight TiKTok Feed for BigCommerce is a unique app for selling not just items, but emotions and experiences. By using it you can build custom feed composed of your content from TikTok – and display it straight on your site. Design a video gallery in a few clicks! Exert the absolute control over a content presented with various filtering options and weed out spam and any unwelcome content via manual moderation. Completely responsive online-configurator gives you several templates to choose from. This shoppable video format brings a new entertaining tone to streaming commerce.
Raising your Ecommerce game has never been easier with these 5 up and coming video apps for Shopify fashion and beauty brands.
With brands embracing the world of online shopping, businesses are looking towards simpler, more efficient ways of marketing that not only wow but sell.
We have put together a fresh new list of exciting apps that can help fashion and beauty brands boost revenue with video...
1. Smartzer: shoppable video and live stream shopping
Smartzer offers Shopify brands the chance to create immersive, interactive and entirely shoppable content online. The platform lets users add a clickable overlay to content that viewers can tap to view product information. Video can be on-demand or in real-time with Shopify live stream shopping events allowing brands to add to cart straight from the broadcast. Livestreams can then be repurposed as shoppable content on-demand on Ecommerce landing pages.
Why is it suitable for fashion and beauty brands?
This app works really well for fashion and beauty brands as users can create shoppable styling and makeup tutorials. This demonstrates products in a super dynamic way, giving customers a 360 degree view, developing the confidence to buy.
2. Brandzooka: targeted social ads direct from your Shopify store
Connect and share your digital content beyond the constraints of Search and Social. Reach your consumers whenever they are with Connected TV, Web, Mobile, and Audio ads. This adds a new dimension to video through the power of television Level up your digital campaigns with our self-service platform. Communicate with the right audiences through demographics, interests and spending habits. Globally, or locally, you'll find them here. Advertise on Primetime TV streaming networks and platforms, target the right audiences and environments, and connect with your audience anywhere, on any device.
Why is it suitable for fashion and beauty brands?
Promote your products across platforms in a simple way. All you need is to download the app to start spreading the word about the latest collections and styles.
3. Videofy: make creative product videos
Create promotional and product videos in a matter of minutes, from existing images and metadata in your store. You can even make them in bulk for all your store’s products. Videofy provides an automatic way to instantly create video content for your online store and social media channels, including Facebook, YouTube and more as well as promotional and call to action messaging to increase incoming traffic, conversion, sales and ROI (Return On Investment). Videofy helps you to create a memorable video on Shopify to optimise the experience for site visitors.
Why is it suitable for fashion and beauty brands?
Take your product display pages up a notch with more visual, dynamic content. Show products in a more realistic way, replicating the benefits of in person shopping, virtually. This gives brands the exciting opportunity to show pieces in 360 degrees.
4. Promo: Deals and ads
Users select the video type within Shopify then the Video Maker app pulls existing footage and images. The app delivers an optimized video based on ad goals as the merchant publishes on Shopify product pages, websites, or Facebook, Instagram, YouTube and Twitter accounts.
Why is it suitable for fashion and beauty brands?
Using Promo to up-sell your products can boost revenue and brand popularity.
5. Spin Live: Shopify livestream
Spin Live's app lets e-commerce sites sell products directly in shoppable videos from influencers. The app has a two-click setup process for influencers to access products on a merchant's website and to start selling them in shoppable videos. Merchants can integrate Spin Live with product information, inventory and fulfilment.
Why is it suitable for fashion and beauty brands?
Show off your products in live consultations, replicating the benefits of in person shopping with help from brand associates. Buying makeup online can be a challenge for customers but showing off swatches via video stream can provide viewers with a clear understanding of shades and tones.