Updated: Aug 24, 2021
See Brown Thomas use interactive video to transform the browsing experience!
To promote Dolce & Gabbana's gorgeous SS21 collection, Brown Thomas created interactive disruptor videos using Smartzer's interactive video platform.
The dazzlingly bright colour pallet paired with elegant florals makes the collection incredibly eye catching and memorable. Dolce & Gabbana encourages audiences to embrace clashing prints this summer to make a fashion-forward statement.
Execution:
Making the collection even more appealing, Smartzer shoppable videos have been used to demonstrate pieces in a seamlessly dynamic format.
As site visitors browse, they come across the shoppable videos which feature a clickable, interactive overlay tagged with product information. Customers can add items to their bag straight from the video, selecting their perfect size.
By showing models wearing the collection, Brown Thomas shows customers pieces through a 360 degree lens. This gives customers a full view of products, giving them the confidence to buy online.
Check out the live video in action here!
Results:
Using Smartzer's interactive video platform, Brown Thomas created a video with the following features:
Seamless integration into product feeds to offer an alternative format for product discovery
Scrollable group popup style with sizing options
Add to bag integration with up to date stock information
Browsable side carousel with all the looks from the video
End screen with shoppable carousel to encourage last minute buys
Shoppable, interactive video with a clickable overlay
Conclusion:
There are many ways to use shoppable video effectively. Brown Thomas shows how you can use interactive video to aid the customer browsing experience on e-commerce collection pages. This makes online shopping far more engaging, exciting and memorable.
If you want to learn more about how you can create shoppable content using Smartzer's interactive video platform click here!
- Jun 10, 2021
With more and more brands incorporating interactive and shoppable formats into their e-commerce, many are looking towards interactive video platforms to succeed.
Luckily, if your brand is on Shopify, you don't need to worry about complicated integrations to incorporate this video content marketing technology.
There are some incredibly simple apps available to help your brand create captivating video on Shopify product pages to encourage site visitors to buy. So, we've broken down the list to give you the top platforms to use to create ridiculously engaging video on any Shopify.
Vimotia
Vimotia brings TikTok style videos to your Shopify store. This video Shopify App allows customers to shop from the content by clicking interactive widgets. You can import product videos from AliExpress, Amazon as well as YouTube, Pinterest, TikTok and Instagram.
Smartzer
Create incredible content - ideal for product discovery like the Bloomingdales UAE example above.
Smartzer's app helps brands to create shoppable video on Shopify product pages and beyond. The app allows merchants to add an interactive overlay to video content to make it shoppable. Customers can click on the video to view product information on pricing, sizing, colour options with the option to add the item straight to their bag. These videos can be shared across social media, implemented on product landing pages and used in email newsletters. Smartzer also offers a live stream shopping solution that allows brands to sell to customers in real-time broadcasts.
VStore
VStore allows brands to display products featured in videos below the content. They also allow merchants to create virtual shop tours as well as how to videos for products in an entertaining and engaging way. VStore makes it clear for viewers to see products with direct links to buy.
These apps are just some of the great shoppable solutions to create exciting, interactive video on Shopify.
Click here for more info on interactive live stream shop solutions!
For more information on Smartzer's shopify app click here!
Updated: Jul 14, 2021
Media agencies are increasingly integrating shoppable content into their offerings to brands in order to boost video interactivity and unlock additional revenue.
Why are agencies hopping on the trend?
With so many agencies for brands to choose from, all offering similar services and products, many are seeking to expand their offering in order to stand out amongst their competitors.
Similarly, many brands are demanding more from linear videos in order to monetize their content and see a direct ROI- they want quality views. In response to these growing demands, some agencies are promoting the integration of a shoppable and interactive platform to their clients in order to see better results from video content.
Check out Smartzer's livestream case studies here!
Giving video content & consumers the platform they deserve
The majority of video content is costly and time consuming to produce, often requiring significant investment, but often with little way of measuring ROI it can be difficult to judge the success and impact of a video. Video can be a seamless way for brands to showcase their products. However, with no interactivity, the video can seem purely promotional and does not include the consumer as a participant.
In the digital age, consumers are demanding more from content. They don't want to simply watch passively - they want to consume, interact and discover through content in order to make informed purchase decisions. Shoppable content makes these unique, interactive experiences possible.
Unlocking the purchase funnel
Linear video content performs one measurable function. Brand awareness based on views. Shoppable content allows brands to unlock the full purchase funnel beyond awareness. Metrics can extend to discovery when viewers click on the video, consideration when they add to bag/click to explore and finally, conversion at the point of purchase.
The transactional nature of the last two stages can be easily tracked. This means that when it comes to measuring the direct ROI, data/trends can be easily pinpointed- which in turn can inform future strategies. Integrating an interactive video player onto standard videos unleashes the full potential of the content.
Enhancing the consumer experience through storytelling
Interactive ad formats are multi dimensional. Beyond shoppable content, they can also improve the consumer journey through the art of discovery.
In addition to the add to bag functionality, videos and live streams can integrate alternative ‘hotspots’ that perform a variety of functions. Brands could use ‘hotspots’ for educational, discovery and explorational purposes to allow the customer to learn more about specific products or features. This could be information on specific designers in a fashion show. The customisable overlay allows brands to tweak the platform to suit their KPIs and their brand image.
For example, automotive brands are able to promote new car launches using interactive video by hotspotting key features, such as new technology or customisations. Rather than incite direct sales through the add to bag function, which wouldn't be appropriate for this type of product, customers are instead encouraged to learn more about the car or to book a test drive.
Smartzer recently teamed up with Ford to deliver an action packed interaction video for the new Ranger FX4- watch the video below or live on their website here!
Click to explore more exciting campaigns that Smartzer has worked on
Summary
It is clear to see how interactive and shoppable platforms can grip the attention of the customer. The way in which it encourages audience participation boosts engagement, CTR and conversion rates to new heights.
In 2021, agencies are beginning to understand the importance of video interactivity, recommending it to more and more brands.
Integrating an interactive video player onto standard videos unleashes the full potential of the content, rather than leaving ROI as a question mark and leaving the consumer journey down to chance.
To find out how to make an interactive video, visit Smartzer here!