Keeping your brand relevant

We’re often asked about what our tech product does, or is doing, for brands and companies.

Why should they use us?

What is the need for this technology?

What can you offer them?

The answer is simple. The digital landscape is fast changing and as online consumers begin to want more from their e-commerce experience, brands need to ensure that they are delivering more engaging and inspiring content to keep consumers interested.

If companies are going to invest time and money on digital marketing campaigns that include video, surely they want to see the impact it is having and any sales it is making as a direct result. Of course, when video content first started being incorporated into marketing strategies, it was going to be at a very basic level and simply be a tool to advertise product or share information. But now, in 2016, with an abundance of video content being made by all kinds of companies it’s not enough to just display product. We believe, it needs to entertain and encourage interaction.

The key to making video content go further for your brand, is to have the relevant technologies in place to capture the generated interest through immediate call to action. Furthermore, with our technology, brands can then use available data to understand exactly how their consumers engaged and interacted with said content. This helps to keep the e-commerce experience in line with how each brand’s consumers are behaving.

If companies want to be a part of exciting digital innovations and keep up with the “millennial” shoppers, they need to make sure that their advertising efforts are strong and powerful enough to keep consumers coming back and secure new ones.

With video playing an increasingly large part in this, we are continuously evolving our platform to help brands stay ahead and keep their consumers happy when it comes to their video strategies.

SMARTZER IN THE PRESS

Are you up to date with all of our mentions in press recently? In this week’s blog post, we’ll be recapping some of the most recent articles we have featured in. Sometimes it’s nice to step back and appreciate the support we’ve been getting.

DTG - from whom we won Gold at the IBC Final of the their Innovation Awards in 2015 - mentioned our “continued success” and interactive video work with M&S and Joshua Kane after both had just gone live. Due to this, we were named one of their Top 5 companies at “the forefront of business innovation”. It’s great to be continually supported by a team that crowned us winners at their summit last year.

Our friends at Styla featured us in a report on ‘11 Brilliant Examples of Shoppable Content’. They explored the benefits of making video shoppable and focused on our work with Puma which featured on the JD Sports website. This work was really successful as we saw a conversion rate just shy of 7%, earning a 24 times higher earning per click than average in the e-commerce industry.

We’ve also very recently been featured on the start ups website in the ‘101 British tech start ups that caught our eye’. We appear under the 'Retail' category amongst 8 others. It’s rewarding to be acknowledged in any features that focus on the future of technology, and in particular the future of retail and e-commerce through our interactive video technology. With the tagline of the article being “the best way to predict the future is to invent it”, we will happily accept the suggestion that we are helping to invent the future.

Get in touch for more details about the Smartzer interactive and shoppable video platform 😎