Updated: May 24, 2021
Here at Smartzer we are delighted to announce the release of our latest interactive video, this time for international French brand Sandro.
Released last night, this video showcases a selection of bags, shoes and card holders from the new Sandro Women’s Summer 2017 Accessories Collection. The collection continues the modern and refined style that we have come to associate with the luxury brand and epitomising classic Parisian chic. By adding our interactive functionality on Sandro’s video we have enabled customers to click on any accessory they might like to add to their wardrobe. They can immediately see details and shop the piece, piquing their interest as to what the rest of the collection may hold in store.
Founded in 1984, Sandro is a member of the French group SMCP alongside brands Maje and Claudie Pierlot. Smartzer originally connected with SMCP via the Lafayette Plug and Play Accelerator in Paris and we were subsequently chuffed to be asked to work with Sandro to add our in-house interactive technology to this lively and colourful video. This project follows on from Smartzer’s previously successful work in Paris on a number of videos for upmarket French chain Galeries Lafayette.
The shoppable video we have generated for Sandro has been released across all of Sandro’s regions (France, Spain, Italy, Germany, UK, USA), enabling the brand to engage their international customer-base via a single platform. By adding our interactive video technology to their promotional content, we are confident that Sandro will succeed in using this elegant and inventive video content marketing to raise the profile of their new, effortlessly sophisticated, accessories collection. Additionally, engaging their customers worldwide and driving sales.
To work with such a well-loved and leading French brand is something that all of us at Smartzer are extremely proud of. We believe that it demonstrates the scale that our high-quality interactive videos can be released on in order make the most of a company’s video content.
If you’d like to get involved in the interactive experience that Smartzer created for Sandro's Women’s Summer 2017 Accessories Collection then just visit Sandro to check out our work. Any feedback you might have would be welcomed, either on this page or via twitter @smartzer.
Updated: Feb 17, 2021
This week we went live on our second exciting collaboration with womanswear e-commerce site MyTheresa.com and iconic British brand Burberry.
Christopher Bailey, Burberry’s Chief Creative and CEO, showcased his Henry Moore-inspired, beautiful new February collection at Makers House in Soho at London Fashion Week. The Monday evening was a rush for team Smartzer as we worked quickly to add our interactive video platform to the much-anticipated runway show. Customers could interact with the video by clicking a look to immediately see detail. Smartzer's hover effect was customised for Burberry so that viewers could order immediately and easily shop the luxury pieces via MyTheresa.com.
We think that interaction videos are a truly innovative addition to the Burberry runway show experience. The “See Now, Buy Now” aspect of Burberry’s show, meant that the season’s new pieces were immediately available to buy after the show.
As any fashion-aficionado would tell you, Burberry is a leading brand in terms of fashion which pays homage to tradition with added avant-garde. Beyond this, the brand is forward-thinking. They have been paving the way for fashion using popular but often underutilised video content to engage their customers. The brand is taking steps to please both their dedicated and new customers.
Here at Smartzer, we are so pleased to have been able to work with Burberry for a second time. This demonstrates Burberry's satisfaction with the original shoppable runway that we generated in September2016. Additionally, on a wider level, shows the consistent, reusable capabilities of interactive video platforms. Brands can use interaction videos to engage customers and drive sales.
To check out the interactive experience Smartzer created for the Burberry February 2017 runway, visit MyTheresa.com. We are so proud of this project and would love to hear any feedback you might have, either on this page or via twitter @smartzer.
- Feb 20, 2017
Updated: Feb 17, 2021
The Smartzer team is very excited to announce some fabulous news that we’ve had to keep under wraps for a couple of weeks. Smartzer has been shortlisted in not one, but two award categories for the Drapers Digital Festival 2017!
We have been shortlisted in the Best Tech Start-up category and also in the Best Digital Marketing Campaign category for the My Theresa x Burberry shoppable runway video which we worked on in September 2016 (have a read about this here).
Considering that this year the quantity and qualities of entries was bigger and better than ever before, we are thrilled to be only one of five startups shortlisted in the Best Tech Start-up category, and one of eight marketing campaigns in the Best Digital Marketing Campaign category.
Here at Smartzer we are already looking forward to the 25th of April when we will join the other finalists and judging panel at the Drapers Digital Festival in London to take place in the exciting live judging process. This will involve a presentation and Q&A round for each category before the announcement of the winner at the Awards Ceremony. We can’t wait to share our presentations and discuss our innovative approach to interactive video content.
Drapers Digital Festival is the world’s largest gathering of over 500 fashion professionals, aiming to bring together the fashion digital and video e-commerce community. We’re really excited for the opportunity to meet and network with like-minded, innovative and tech-savvy people. Thank you to Drapers for shortlisting us!