- Mar 3, 2017
Updated: Feb 17, 2021
On the 8th and 9th of March, Smartzer will be attending and pitching at the 23rd annual Retail Week Live at The O2 in London.
Run by the UK-based website and data service Retail Week, this annual event brings together world-leaders in retail to share compelling content via speeches, interviews, workshops and boardroom discussions.
One of the five stages at Retail Week Live, Launchpad, is entirely dedicated to bringing together startups and retail experts. It’s here that Smartzer will be pitching to a panel of influential judges and audience. We’re so excited to have the opportunity to share our ideas about how brands can utilise their interactive video content to engage their customers and drive sales. We really believe that our in-house technology is the ideal way for brands to embrace technology and incorporate it into their existing, often underutilised, promotional content.
Not only will we be pitching at Retail Week Live, but we will also be running a stand at Demo Pod 28. We’re really keen to make the most of the opportunity to speak to industry experts on an individual basis, hear their thoughts on our concept and show them some examples of our recent shoppable video projects. Even better, some of the brands we’ve worked with before, such as John Lewis, Marks & Spencer, QVC and Whistles, will also be attending. We’re looking forward to hopefully catching up with them.
Updated: May 24, 2021
Here at Smartzer we are delighted to announce the release of our latest interactive video, this time for international French brand Sandro.
Released last night, this video showcases a selection of bags, shoes and card holders from the new Sandro Women’s Summer 2017 Accessories Collection. The collection continues the modern and refined style that we have come to associate with the luxury brand and epitomising classic Parisian chic. By adding our interactive functionality on Sandro’s video we have enabled customers to click on any accessory they might like to add to their wardrobe. They can immediately see details and shop the piece, piquing their interest as to what the rest of the collection may hold in store.
Founded in 1984, Sandro is a member of the French group SMCP alongside brands Maje and Claudie Pierlot. Smartzer originally connected with SMCP via the Lafayette Plug and Play Accelerator in Paris and we were subsequently chuffed to be asked to work with Sandro to add our in-house interactive technology to this lively and colourful video. This project follows on from Smartzer’s previously successful work in Paris on a number of videos for upmarket French chain Galeries Lafayette.
The shoppable video we have generated for Sandro has been released across all of Sandro’s regions (France, Spain, Italy, Germany, UK, USA), enabling the brand to engage their international customer-base via a single platform. By adding our interactive video technology to their promotional content, we are confident that Sandro will succeed in using this elegant and inventive video content marketing to raise the profile of their new, effortlessly sophisticated, accessories collection. Additionally, engaging their customers worldwide and driving sales.
To work with such a well-loved and leading French brand is something that all of us at Smartzer are extremely proud of. We believe that it demonstrates the scale that our high-quality interactive videos can be released on in order make the most of a company’s video content.
If you’d like to get involved in the interactive experience that Smartzer created for Sandro's Women’s Summer 2017 Accessories Collection then just visit Sandro to check out our work. Any feedback you might have would be welcomed, either on this page or via twitter @smartzer.
Updated: Feb 17, 2021
This week we went live on our second exciting collaboration with womanswear e-commerce site MyTheresa.com and iconic British brand Burberry.
Christopher Bailey, Burberry’s Chief Creative and CEO, showcased his Henry Moore-inspired, beautiful new February collection at Makers House in Soho at London Fashion Week. The Monday evening was a rush for team Smartzer as we worked quickly to add our interactive video platform to the much-anticipated runway show. Customers could interact with the video by clicking a look to immediately see detail. Smartzer's hover effect was customised for Burberry so that viewers could order immediately and easily shop the luxury pieces via MyTheresa.com.
We think that interaction videos are a truly innovative addition to the Burberry runway show experience. The “See Now, Buy Now” aspect of Burberry’s show, meant that the season’s new pieces were immediately available to buy after the show.
As any fashion-aficionado would tell you, Burberry is a leading brand in terms of fashion which pays homage to tradition with added avant-garde. Beyond this, the brand is forward-thinking. They have been paving the way for fashion using popular but often underutilised video content to engage their customers. The brand is taking steps to please both their dedicated and new customers.
Here at Smartzer, we are so pleased to have been able to work with Burberry for a second time. This demonstrates Burberry's satisfaction with the original shoppable runway that we generated in September2016. Additionally, on a wider level, shows the consistent, reusable capabilities of interactive video platforms. Brands can use interaction videos to engage customers and drive sales.
To check out the interactive experience Smartzer created for the Burberry February 2017 runway, visit MyTheresa.com. We are so proud of this project and would love to hear any feedback you might have, either on this page or via twitter @smartzer.