Luxury Australian retailer David Jones partnered with Smartzer to deliver a wide range of shoppable segments, catered to everyone!
For their campaign "The Wonderlist", David Jones produced a series of gorgeous collection page header videos. Varying from menswear, womenswear and even petwear, the videos introduced a whole new dimension to the onsite shopping experience.
Using light box technology, anyone visiting the page could instantly shop the collection by popping out the video from a call to action button. This meant that customers could watch and instantly shop products without needing to search through the entire site. As a result, the shoppable videos provided site visitors with a uniquely instant and direct way to purchase.
Execution:
Using Smartzer's innovative interactive video technology, David Jones tagged 7 videos in total and made each and everyone into a shoppable experience:
This included:
Each video featured an interactive overlay tagged with product information. The viewer could click a look and shop all of the items included without having to search. The scrollable sidebar allowed for easy product discovery and pushed for even more engagement with the brand. As the video ends, the viewer can shop all of the products again, just in case they missed anything.
The execution of these above the collection pages meant that users could learn about the products in a more immersive and memorable way.
Results:
By using Smartzer's interactive video platform, David Jones' shoppable video content resulted in the following features:
Video hotspot technology allowing the brand to add a clickable overlay to their videos
Product tags complete with look images and all of the featured items
Dynamic onsite experience as a result of heightened interactivity
Seamless integration with the David Jones site, with bespoke player styling
Multiple products together in one unique experience leading to fast discovery and increased purchases
Browsable side carousel with all of the looks included
Replay screen featuring a product summary to shop again
Conclusion:
Using shoppable video as collection page headers can transform the basic onsite experience to offer a unique and memorable way to shop. Customers no longer have to search site wide for their favourite products and can make instant purchases from the videos. Using a range of video content across the site can help brands to reach a variety of audiences to target all demographics.
David Jones proves how Smartzer's interactive and shoppable video can elevate ecommerce and allow a brand to stand out from the crowd.
The future of beauty; reinvented by science and technology thanks to 9 start-ups who are providing cutting edge services in the respective fields.
The L'Oreal Beauty Tech Atelier is an accelerator program run by L'Oreal in partnership with HEC at Station F in Paris. Running across 6 months, the program is designed to accelerate the growth of startups across E-commerce services, Tech for Good and Web 3 categories. The program was started in 2018 has supported 57 companies so far!
The program is not only designed to support up and coming start ups, but also will help the L'Oréal brands innovate their own offerings and provide their customers with the best technology and science available globally. The company recognises the importance of satiating ever-changing consumer demands and behaviours, and how the most innovative, agile and creative start ups can aid this development.
By outsourcing their technology and investing in the best tools out there, the company and brand subsidiaries are able to focus their resources on developing new products, understanding their consumers better, and staying ahead of their competitors by constantly reevaluating the commercial landscape.
We are very proud that Smartzer was selected as one of the 9 chosen start ups from a large number of applicants from across the globe. Shoppable technology is becoming increasingly important for brands to implement, as customers demand more from video content, they want to be able to directly shop from video content, as well as learn and interact with it. These frictionless, interactive, educational and authentic formats are revolutionising the way we shop!
Shoppable Video
Shoppable video is a fantastic format for transforming video content into interactive & shoppable digital experiences. Brands can take campaign videos, runway shows, ad campaigns, repurposed influencer content, styling videos, educational pieces and add an interactive overlay that allows customers to click on hotspots to discover featured products and add to cart directly from the video.
Brands can add custom tags that highlight specific features of a product. For beauty brands, they can easily tag up tutorials with specific products so that customers can easily discover & purchase. The possibilities are endless with shoppable video!
Click on the image to explore Und Gretel's shoppable beauty tutorial, powered by Smartzer!
Live Shopping
Live commerce, having originated in the East, has become a global phenomenom - with global brands such as Levi’s, Macy’s, Samsung, Aldo, Sephora, Walmart, Forever 21, Very UK and Charlotte Tilbury all implementing the format in some form or another, hosting various shoppable events throughout the past year.
The format allows brands to host curated, premium and authentic experiences for their customers, and has been hailed as the next best thing to being able to experience a product in store. Furthermore, some brands have even began to live stream from stores (sometimes with influencers), or other offline events, allowing customers from around the world to tune in and experience these events digitally. The offline and online worlds are no longer mutually exclusive thanks to live shopping- and brands can get as creative as they want! The products are brought to life in an authentic, entertaining and interactive manner.
Click image to explore Very UK's live shopping event, powered by Smartzer.
Smartzer offer brands around the world access to our cutting edge, easy to use & scaleable Saas tool so that they can transform their video & live content into shoppable & interactive experiences, both DTC, B2B and internal training. Click here to book in a demo!
Luxury fashion giant, Jacquemus, partnered with Smartzer to create a series of beautiful shoppable videos for several immersive events.
With the help of Smartzer's interactive video platform, Jacquemus transformed both their 24/24 popup store and their "Le Splash" runway show into a completely shoppable experience. The ephemeral experiences were elevated with interactivity taking Jacquemus' video content marketing to futuristic new levels.
Jacquemus has always explored innovative new ways to host stores and fashion shows and with video hotspot technology, the designer brand is going above and beyond to provide the best online customer experience.
Check out the ways Jacquemus has harnessed shoppable technology to bring the in person experience online....
24/24 Popup Store, Milan.
Jacquemus partnered with Smartzer’s interactive video platform to bring the 24/24 pop-up store experience to life online. The ephemeral space was open 24/7 for three days during Milan Fashion Week and situated in the Palazzo Clerici grand residence in the city Duomo’s district.
The shoppable video generated high levels of engagement as viewers could click to explore the video as soon as they visited the Jacquemus home page. The brand exemplified a fresh and creative approach to bringing the in-person retail experience online and explored the possibilities for leveraging customer purchases from every outlet.
Results:
On-demand interactive video with a clickable overlay
Smartzer hotspot technology to bring up product information and instant add to bag functionality
Shop direct from the video in a matter of seconds
Browsable product carousel with all the featured items
Seamless integration with the Jacqeumus product catalogue
Bespoke styling reflecting the luxurious and clean feel of the Jacquemus eComm site
"Le Splash" Runway Show, Hawaii.
Jacquemus revolutionised runway once again with an astonishing beach side show in Hawaii. They took the online content one step further by applying Smartzer's interactive video technology to the on-demand video. The shoppable video existed on the site landing page, allowing all site visitors to have a front row seat to the most exclusive and highly anticipated show of the year.
Viewers could click to shop all of the looks featured in the show, offering an immersive, interactive experience that boosted engagement tenfold. The stunning runway use case was a hit with consumers, making for a memorable piece of streaming commerce content.
Results:
Interactive video hotspot technology with group popups allowing for users to shop entire looks
Scrollable side bar with all of the modal looks to shop
Seamless integration with the Jacquemus eCommerce, matching the beautiful site styling
Up to date product information straight from the Jacquemus catalogue
Landing page placement with direct add to cart CTA buttons to buy
Conclusion:
Jacquemus sets an example to other luxury brands with premium, state of the art shoppable experiences. With rapid advancements in video content formats, brands should focus on keeping up with the latest streaming commerce trends to provide the best experience for an increasingly tech hungry online consumer. These exciting luxury use cases take standard video to new heights with Smartzer.