Barcelona 080 Investor Day

Yesterday, in a very warm and sunny Barcelona, we took part in the 080 Investor Day. An event organised by the international investment forum of fashion industries known as 080 Fashion Barcelona, and the private network of investors Seed & Click. The aim of the event is to support and promote entrepreneurial initiatives and any new projects in the fashion industry.

We found out a few weeks ago that we had been chosen as a nominee for ‘Best Fashion start-up’ alongside 4 other companies. We presented our tech to the audience and pitched what our product can do, and is doing for the fashion industry by monetising content and providing a simple route to purchase for consumers. We were overwhelmed to have been chosen as the winners, and want to thank the judges so much for picking us.

You can read more about the day HERE.

#Barcelona #InvestmentDay #ShoppableVideo

LDN Tech Week @ Net-A-Porter & Yoox

As part of London Technology Week, we attended a talk held at the Yoox X Net-A-Porter offices last night discussing ‘How Digital Technology is reshaping Publishing’. The premise of the evening was to consider the future of publishing and how the landscape has changed now that digital plays such a big part in how people digest content. This could be from international news stories or fun loving fashion articles.

The evening began with a great intro from the CIO of the Yoox/NAP group, Alex Alexander. He outlined the ways that the company has branched out into print form, with the release of PORTER magazine, from it’s beginnings in strictly digital. He discussed the benefits they have found in both of the formats. We were shown a fantastic video which clearly displayed how the PORTER magazine can be made entirely shoppable, all by using the app and the physical copy of the magazine together.

In his final points, Alex stated that with PORTER magazine, they are always aiming to combine “the intimacy of the page, with the instant gratification that tech provides”. A quote that we personally loved.

The panel portion of the evening was also really interesting.

Chaired by freelance journalist Sarah Shearman and featuring Tess Macleod-Smith (VP of publishing and media at NAP), Madi Weland Solomon (Senior Manager at Optimy Advisors), and Chei Amlani (Head of Digital Publishing at the Daily Telegraph). They covered topics ranging from the progression of publications into digital, the impact this has on their companies and their readers, how data is a key player in shaping content, and how the growth of VR and augmented reality might change the publishing playing field for all.

It was a great evening in a fantastic venue with a panel who really knew their stuff. To hear their thoughts on the growth of digital content and how the future is looking for publications, left us thinking about how our product can really fit into all of this. We’re feeling very inspired, and we’re excited to see how the digitisation of content continues.

United State of Women

This week, we were fortunate enough to attend possibly one of the most exciting events we have ever been invited to. Our Founder, Karoline, went to The White House Summit on The United State of Women.

She flew to Washington and witnessed President Obama himself take to the stage to address issues surrounding gender equality. Throughout the day there were also numerous panels and discussions addressing the issues that women all around the world are currently facing.

It is so great to see more events addressing these issues if gender inequality. As a company founded by a young entrepreneurial female, it was such an honour to attend this summit. Being a part of an event that supports and empowers women in the workplace, the home, across the globe was incredibly inspiring. We hope the summit can really make a difference for future generations and give women the support and voice they need to live in a totally equal world.

You can read more about the events of the day HERE.