- Jul 28, 2021
Updated: Jul 29, 2021
Lil Milan used Smartzer’s Shopify app to create a shoppable live stream event that engaged the audience like never before
Lil Milan’s summer collection was brought to life via shoppable live stream, courtesy of Smartzer, hosted by the brand’s founder.
Execution:
Lil Milan collaborated with Smartzer to deliver a beautifully shoppable, interactive and immersive live stream event to celebrate their summer collection. The live shopping event was hosted by the brand’s founder who was talking through each of the pieces of the new collection.
The live stream was shared on a dedicated page on the Lil Milan Shopify store. As the live stream was happening, customers were able to see details for all of the featured items and to shop directly from the video thanks to the instant Add to Cart functionality, made possible through the Smartzer Shopify App. All shoppable items were also presented at the end of the live stream for a further opportunity to shop the collection.
The live stream was also repurposed as a shoppable video after the live stream event. This was shared via the brand's Instagram account via swipe ups on a story (see video below). This shoppable video offered a great opportunity to replay the live stream and to engage audiences that missed the live event in an instantly shoppable format.
Results:
The live stream video features a variety of shoppable & interactive aspects:
Live shopping event hosted on the brand’s Shopify Store
Instant Add to Cart function
Real time product features with instant Add to Cart
Clickable carousel featuring all shoppable items from the live stream
Social sharing via Instagram Stories
Shoppable video replay of the live shopping event
Conclusion:
Lil Milan beautifully demonstrated the power of live stream shopping, and how it can create a unique, personal and bespoke customer experience. This was also a great example of how the brand’s team can get involved in the selling process, which is an inexpensive way to create an authentic connection with the audience and to relay detailed product information. The event was a great way of demonstrating how to style, layer and pair the jewellery- it brought the products to life!
For more information in how you can create shoppable content visit smartzer.com
See the most gorgeous jewellery trends with Marina B's luxury shoppable content using Smartzer interactive video on Shopify.
Marina B boosted their video content marketing content with interactive and shoppable formats. Explore and entire collection in seconds by pressing play and tapping the screen to view product details. The brand creatively used video interactivity on their Ecommerce landing page to turn site visitors into qualified traffic by introducing them to a variety of products and information.
Execution:
The video seamlessly shows off a variety of styles as a model picks up and models the jewellery. By featuring multiple pieces the video introduces the viewer to their perfect accessory. The viewer can click product hotspots to view more details like pricing and add the jewellery straight to their bag. Consumers can also browse the shoppable carousel to the left hand side of the video to see all the items as the video continues to play.
Results:
By using Smartzer's interactive video platform on Shopify, Marina B was able to create a video that featured the following:
Clickable, interactive overlay tagged with product information
Single pop-up displaying jewellery image, name pricing, 'add to bag' CTA and 'discover more' link to product display page
Shoppable carousel containing all the featured pieces
Replay screen giving the viewer the chance to reconsider products and replay the video
Add to cart integration for easy, quick purchases
Seamless landing page integration
'Click to explore' call to action to notify the viewer that the video is shoppable
Check out the video live on Marina B's website here!
Conclusion:
Shoppable video can work for a variety of different products, especially jewellery. Marina B effortlessly shows off multiple pieces from a beautifully ornate collection to introduce and educate their customer in a matter of seconds. By using video interactivity, jewellery brands can massively increase customer engagement. Seeing products through the format of video is far more informative than static imagery and with the additional click, customers can feel encouraged and confident enough to commit to the purchase.
If you want to learn more about shoppable video visit Smartzer here!
And to learn more about our exciting new Shopify app click here!
Updated: Aug 24, 2021
Boost your business on BigCommerce with these 5 transformative video apps.
The race is on to optimise your Ecommerce in a digital age. If you are using BigCommerce for your brand, these apps can show you revolutionary new ways to sell using dynamic, immersive shoppable video formats.
Check out our five favourites below:
SMARTZER: SHOPPABLE VIDEO AND LIVE STREAM
Give your BigCommerce brand an edge with video interactivity. Smartzer's shoppable video platform allows brands to add a clickable overlay to their video content. Customers can tap to find out product information like pricing, sizing, colour options and more. Views can even add products straight from the video into their shopping cart to then check out. Video can be on-demand or live with brands being able to broadcast from their Ecommerce, selling in real-time. Customers can buy direct from streams via popups, with the option to communicate with hosts in a chat bar. Smartzer can be completely integrated with BigCommerce.
PHOTO AND VIDEO GALLERY BY POWR
Show off your products with customisable grids, user testimonial pages and video galleries. Brands on BigCommerce can add buttons to their site to redirect customers to your product pages, add captions and a search bar for easy navigation. The app efficiently uses automatic image cropping, adds image filters and allows the user to select a masonry or slider layout. These images and videos within galleries can be shared across social media platforms like Pinterest, Twitter, Facebook and Google.
VIMEO GALLERY BY ELFSIGHT
Elfsight Vimeo app is an effective instrument for those who have a website and who need to show Vimeo content on the site. You have an opportunity to collect playlists of videos, show channel, pick the best theme content for your gallery and more. Increase the level of engagement on the site showing the most enticing videos. Advertise your products with the help of video tutorials, reviews, and promotional shoppable videos. Attract more followers of your Vimeo channel using streaming commerce.
PRODUCT VIDEO THUMBNAILS
Improve engagement on Product videos by incorporating them into the thumbnail gallery beneath your main product photo. This customisation automatically pulls the video and displays it alongside your photo thumbnails, allowing the customer to easily access and watch while clicking through the gallery. If you have the video, there’s no extra work on your end—this add-on leverages the existing BigCommerce video fields to create the thumbnail.
BIGCOMMERCE TIKTOK FEED APP
Elfsight TiKTok Feed for BigCommerce is a unique app for selling not just items, but emotions and experiences. By using it you can build custom feed composed of your content from TikTok – and display it straight on your site. Design a video gallery in a few clicks! Exert the absolute control over a content presented with various filtering options and weed out spam and any unwelcome content via manual moderation. Completely responsive online-configurator gives you several templates to choose from. This shoppable video format brings a new entertaining tone to streaming commerce.