Raising your Ecommerce game has never been easier with these 5 up and coming video apps for Shopify fashion and beauty brands.
With brands embracing the world of online shopping, businesses are looking towards simpler, more efficient ways of marketing that not only wow but sell.
We have put together a fresh new list of exciting apps that can help fashion and beauty brands boost revenue with video...
1. Smartzer: shoppable video and live stream shopping
Smartzer offers Shopify brands the chance to create immersive, interactive and entirely shoppable content online. The platform lets users add a clickable overlay to content that viewers can tap to view product information. Video can be on-demand or in real-time with Shopify live stream shopping events allowing brands to add to cart straight from the broadcast. Livestreams can then be repurposed as shoppable content on-demand on Ecommerce landing pages.
Why is it suitable for fashion and beauty brands?
This app works really well for fashion and beauty brands as users can create shoppable styling and makeup tutorials. This demonstrates products in a super dynamic way, giving customers a 360 degree view, developing the confidence to buy.
2. Brandzooka: targeted social ads direct from your Shopify store
Connect and share your digital content beyond the constraints of Search and Social. Reach your consumers whenever they are with Connected TV, Web, Mobile, and Audio ads. This adds a new dimension to video through the power of television Level up your digital campaigns with our self-service platform. Communicate with the right audiences through demographics, interests and spending habits. Globally, or locally, you'll find them here. Advertise on Primetime TV streaming networks and platforms, target the right audiences and environments, and connect with your audience anywhere, on any device.
Why is it suitable for fashion and beauty brands?
Promote your products across platforms in a simple way. All you need is to download the app to start spreading the word about the latest collections and styles.
3. Videofy: make creative product videos
Create promotional and product videos in a matter of minutes, from existing images and metadata in your store. You can even make them in bulk for all your store’s products. Videofy provides an automatic way to instantly create video content for your online store and social media channels, including Facebook, YouTube and more as well as promotional and call to action messaging to increase incoming traffic, conversion, sales and ROI (Return On Investment). Videofy helps you to create a memorable video on Shopify to optimise the experience for site visitors.
Why is it suitable for fashion and beauty brands?
Take your product display pages up a notch with more visual, dynamic content. Show products in a more realistic way, replicating the benefits of in person shopping, virtually. This gives brands the exciting opportunity to show pieces in 360 degrees.
4. Promo: Deals and ads
Users select the video type within Shopify then the Video Maker app pulls existing footage and images. The app delivers an optimized video based on ad goals as the merchant publishes on Shopify product pages, websites, or Facebook, Instagram, YouTube and Twitter accounts.
Why is it suitable for fashion and beauty brands?
Using Promo to up-sell your products can boost revenue and brand popularity.
5. Spin Live: Shopify livestream
Spin Live's app lets e-commerce sites sell products directly in shoppable videos from influencers. The app has a two-click setup process for influencers to access products on a merchant's website and to start selling them in shoppable videos. Merchants can integrate Spin Live with product information, inventory and fulfilment.
Why is it suitable for fashion and beauty brands?
Show off your products in live consultations, replicating the benefits of in person shopping with help from brand associates. Buying makeup online can be a challenge for customers but showing off swatches via video stream can provide viewers with a clear understanding of shades and tones.
- Jul 15, 2021
Read the latest and greatest shoppable content news for the summer of 2021 and what this means for brands.
With temperatures rising and holidays (or staycations) approaching, fans are on the look out for trending summer styles to refresh their look. With brands rushing to meet demand, shoppable content has helped many to deliver the latest collections with the click of a button.
We have seen a huge rise in brands participating in shoppable trends this summer and many are embracing the incredibly engaging, instantaneous 'see now, buy now' technology. Especially in the wake of the global pandemic.
So, if you want to shake up your dusty digital marketing, Ecommerce methods, check out how these household names have been embracing digital change with mind blowing, inspiring shoppable videos.
Jacquemus harnessed the power of shoppable video to let their fashion savvy fans buy straight from the runway!
Reimagining shopping in 2021 means making products even more accessible for customers.
Jacquemus astounded audiences with their 'see, buy, wear now' runway show. This dynamic, interactive and seamlessly shoppable show was created using Smartzer's interactive video platform and generated super high results.
See A-list models such as Kendal Jenner effortlessly display the Fall 21 'La Montagne' collection featuring timeless silhouettes in vivid colours that echo the beauty of the natural world.
Optimising this for the digital space, the brand seeks to create a more relevant, “more adaptive, modern and flexible approach. Our goal is to maintain the momentum between our presentation and product availability”, translating the energy of the show into immediate sales via a clickable overlay.
Check out the video live here!
ITV announces revolutionary shoppable TV
As the first of its kind in the UK, ITV is breaking boundaries with shoppable TV. Soon, viewers will be able to purchase the exact same lipstick as their favourite love islander with a popup that takes them directly to the product page on the Boots website.
ITV has used The Take's technology to connect to LG TV sets to allow viewers to shop using their remote. Explained by ITV, the service identifies and tags featured products during programmes and notifies viewers that products on-screen are available. If a viewer is interested, they can select to view more info with their remote and make a purchase via the vendor’s site or a link sent to their phone.
This extra layer of interaction makes for an incredibly special shopping experience unlike any other. Viewers can engage with their favourite brands while being entertained by their favourite show.
Klarna acquires conversational commerce platform Hero
The wear now, buy later has branched out into the social shopping sphere with some help from Hero. With over 90 million active users worldwide, Klarna seeks to optimise the shopping experience by opening up a new channel of communication using video call, chat room and chat bot technology.
Hero focusses on bringing the in store experience, online. The technology connects online shoppers with in-store representatives to provide a personalised customer service experience. Book one-to-one, one-to-many consultations to discuss products in more detail and ask for style advice.
This new hybridised version of online shopping will unlock growth for retailers by enabling consumers to make informed purchasing decisions as part of an engaging and personalised shopping journey.
Walmart and Kraft Heinz partner with Eko to produce 11 tasty and shoppable videos.
Using Eko's interactive video platform, Walmart and Kraft Heinz have created a variety of shoppable recipe tutorials. Viewers can choose which recipe they want to see being made and can purchase all the ingredients straight from the video by adding them to a shopping list.
This new form of grocery shopping reimagines a household chore to be fun, entertaining, educational and memorable. The convenient and hyper personalised experiences make shopping even more relevant to the customer.
As a result, Walmart and Kraft Heinz give a usually boring activity a face lift, setting an example for other food and beverage brands.
If you want to find out more about how you can use shoppable content with your brand, visit Smartzer's website here!
Updated: Jul 15, 2021
Live shopping in China has boomed over the past year; it is now estimated to be worth over $60 billion annually, and this trajectory is showing no signs of stopping.
Livestream shopping first originated in China and now has over 524M+ live streamers and generated an estimated $170Bn in 2020 while the west is now playing catchup with Amazon, Google, Instagram and Youtube testing their own version of shoppertainment.
Source: https://nextbn.ggvc.com/opinions/is-live-streaming-the-new-frontier-of-ecommerce/
Ecommerce trends in China
Ecommerce in China has always been big business- and the effects of COVID have accelerated this growth exponentially. Globally, China has always been a few steps ahead of the rest of the world in terms of ecommerce trends. Chinese consumers are generally more comfortable with interactive video platforms than their international counterparts.
According to Forbes, in 2020 over 700 million Chinese consumers shopped online compared to 600 million in 2018. According to eMarketer, over 35% of total retail sales in the country were made online in 2019, this is three times higher than in the US. Chinese consumers have always been accustomed to shifts in digital trends, making them incredibly open to new/advancing forms of technology.
Will other markets follow suit?
In the U.S., the livestreaming market was worth about $6 billion last year and could reach $11 billion by the end of this year, according to consumer market research group Coresight Research. It expects the market could eclipse $25 billion by 2023.
The trend is growing globally with the live shopping market in India estimated to reach US$35B+ by 2025- it is a worldwide phenomenon.
Live Stream Shopping is booming
Live stream shopping in China is a huge part of the retail landscape, it has been hailed as a hybrid between an infomercial and a tv skit. Popular influencers host live shopping experiences on China’s top online retailers in order to sell products, but also to connect with their audiences and grow brand popularity.
The featured influencers are charismatic, persuasive and relatable personalities that demonstrate the products to the audience. This friendly form of conversational commerce encourages the audience to buy without the pressure often associated with more formal sales methods.
This has proven to be a winning formula in the region as in 2020, over 560 million consumers viewed livestreams. Amazingly, live stream purchases amounted to 9% of total online sales (over 100% increase from 2019).
To discover more about Smartzer's shoppable live stream product click here
Live Stream Influencer to Celebrity
At the heart of Chinese live stream trends are the influencers themselves. They each host a 4hr ‘show’ a night whereby they present 12 products per hour, 48 in total. Intriguingly, it isn't easy for brands to get their products onto these shows as they have to pitch to influencers in order to win a spot and roughly only 1 in 8 get chosen to feature.
Influencers hold the power to sell out products in seconds, raking in millions of dollars every night. On top of this, the influencers negotiate with brands in order to get discounts for their audiences, boosting their influence and success.
These live shopping shows really are a spectacle. On top of showcasing, explaining and trialling products, guest celebrities often appear as well as ad hoc singing and dancing. It’s this fun, unpolished and interactive way of showcasing products that ensure sky high sales. As a result, the consumer forgets that this is a paid activity designed to make sales!
The Future is Now
Though the uptake of video ecommerce has been slower in western markets, trends are undoubtedly shifting in favour of this immersive and interactive way of shopping. Smartzer has seen fantastic results amongst our brand collaborations for live shopping events so far, with an average of 55% of viewers engaging with the shoppable live streams and CTR ranging from 20-75%.
China has certainly paved the way for the future of shopping, even though in western markets the features of these live streams may be adapted and optimised for the western viewer.
Ecommerce as we know it is evolving, and now is a great time for brands to embrace the change and integrate a different way of buying that satisfies shifting consumer needs and behaviours.
To learn more about shoppable video and live stream, visit Smartzer here!